Fender 1968 guitar and bass catalog. Page 4. Image of the Fender Jaguar, Fender Jazzmaster and Stratocaster. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
Guitars with a blond or custom DuPont finish had a slightly higher retail price than the standard sunburst. July 1968 prices for the guitars pictured below were as follows: Jaguar (sunburst) $389.50, Jaguar (Fiesta Red) $409, Jazzmaster (sunburst) $364.50, Jazzmaster (Blond) $382.50, and Stratocaster (sunburst, with tremolo) $314.50. The Stratocaster was also available with a fixed taipiece instead of tremolo at $50 cheaper: $264.50.
$22000
$1999
$6285
$700
$1800
$2400
$750
$25000
$2499
$3499
$15000
$19995
$12500
$1275
$8000
$24995
$24900
$2100
$5499
$889