Fender 1968 guitar and bass catalog. Page 4. Image of the Fender Jaguar, Fender Jazzmaster and Stratocaster. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
Guitars with a blond or custom DuPont finish had a slightly higher retail price than the standard sunburst. July 1968 prices for the guitars pictured below were as follows: Jaguar (sunburst) $389.50, Jaguar (Fiesta Red) $409, Jazzmaster (sunburst) $364.50, Jazzmaster (Blond) $382.50, and Stratocaster (sunburst, with tremolo) $314.50. The Stratocaster was also available with a fixed taipiece instead of tremolo at $50 cheaper: $264.50.
$889
$26000
$2500
$2079
$1959
$1839
$1400
$6999
$12999
$29000
$810
$3250
$1285
$4900
$5399
$9995
$750
$7500
$550
$1275