Fender 1970 guitar and bass catalog. Details of the Fender Jaguar six-string solid-body electric. Pictured is a Jaguar in Lake Placid Blue finish. This was a custom colour at this point - see other available colour options on page 95 of this catalog. This was Fender's top-of-the-line solid-body. Note the block neck marker inlays and matching blue headstock (a feature not found on sunburst examples, and phased out as the 70s progressed; compare to the Jaguars in the 1968 and 1972 Fender catalogues. What a great looking guitar!
1970 US prices for the Fender Jaguar ranged between $451-$539.50 depending on finish, fingerboard material, and dexterity. The guitar below (custom colour, rosewood fingerboard, right handed) had a list price of $472.50 (April 1970 Fender price list). The Jaguar was the most expensive solid body in the Fender line at this point.
$6999
$13000
$325
$2800
$8000
$7490
$11500
$12500
$14800
$15850
$245
$7800
$7190
$119
$13500
$229
$11995
$10000
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$18900