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FENDER | CATALOGS | 1970 FENDER CATALOG, PART 1

1970 Fender catalog

Part 1 - Fender electric guitars, basses & pedal steels

The 1970 Fender catalog was impressive to say the least - 96 pages long - the most extensive Fender catalog to date, typically featuring a single instrument on each page. Surprisingly, then, although it included electric guitars, electric basses, amplifiers, banjos - and even an electric violin and mandolin - it contained no acoustic guitars. It was full color throughout and measured 28cm x 22cm. The first 42 pages are shown here. Jump to part 2 for pages 43-96: amplifiers, keyboards banjos and accessories.

Amongst the well-known Fender solid electric guitars, 1970 saw the introduction of several new models, including the Montego and Hand Carved Ltd. These were quite a departure for Fender, but guitars that never made a significant impression on the guitar-buying public. This catalog contains eight solid bodies, and five semi-acoustics. The Coronado and Coronado XII are both shown in Fender's new Antigua finish.

Pages 20-29 featured Fender's 1970 bass guitar range; three long (34") scale: Fender Jazz, Precision and Telecaster basses, and four short (30") scale: Mustang, Antigua, Bass VI, and brand-new for 1970, the Musicmaster bass. The semi-hollow Antigua, was more expensive than all the other (solid bodies) basses in the range, with an April 1970 list price of $525, compared to $356 for a Jazz bass, and $293.50 for a Precision.

The Musicmaster was naturally the lowest-price bass in the range, and as a student instrument was also sold as a package (see page 26) with the Musicmaster bass amplifier.

Another bass debuting in the 1970 catalog was the (somewhat oxymoronic) Fretless Precision bass on page 23; the Precision was named as such specifically because of its frets - in comparison to older unfretted upright basses!

Pedal steel guitars are also a big feature of this catalog, covering twelve sides, from pages 31-42

For the sake of simplicity, this site splits this catalog in to two parts, with Fender amplifiers (pages 43-68) appearing in part 2, along with keyboards and banjos.

This catalog is dated 1970. It featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument

Guitars:

Jaguar
Jazzmaster
Stratocaster
Custom
Telecaster
Telecaster Thinline
Competition Mustang
Bronco
Musicmaster
Antigua / Coronado II
Antigua / Coronado XII
Hand Carved
Montego I, II

Other Instruments:

Mandolin
Electric Violin

Basses:

Jazz
Telecaster
Precision
Fretless Precision
Competition Mustang
Musicmaster
Antigua / Coronado
Bass VI

Steel Guitars:

PS210
Pedal 2000, Pedal 800
Pedal 1000, Pedal 400
Stringmaster
Dual Six
Deluxe 6, Deluxe 8
Champ, Studio Deluxe

Amplifiers:

Dual Showman Reverb
Twin Reverb
Bandmaster, Bandmaster Reverb
Super Reverb
Pro-Reverb
Vibrolux Reverb
Deluxe Reverb
Princeton, Princeton Reverb
Champ, Vibro Champ
Bronco
Vibratone
400 PS Bass
Super Bassman I and II
Bassman
Bantam Bass
Musicmaster Bass
Super Showman
Libra
Capricorn
Scorpio
Taurus
Transistor Bassman
Transistor P.A. system
Reverberation unit, Fender Blender

Keyboards:

Pedal Bass, Piano Bass
Rhodes (suitcase)
Rhodes Mark 1

Banjos:

Concert Tone Custom
5-string Bluegrass banjos
Tenor banjos
Plectrum banjos
5-string Extra Long banjos
Folk banjos
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1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

Iola, Wisconsin, 549**, UNITED STATES OF AMERICA

$1100

Vintage 1967-1970 Fender Guitar Case. In excellent condition for its age, with some wonderful patina that comes with the age I tried to capture the overall condition the best I could in the photos, including any wear
All original, all latches and hardware work as they should. Everything closes nicely and lines up well. This has spent most of its life in a closet, and has been preserved quite well. It has no funny smells to it, and has been stored in a climate controlled, smoke free ... more
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Late 1970 s / 80 s Fender Stratocaster Hard Case - Vintage and in GREAT condition

Late 1970 s / 80 s Fender Stratocaster Hard Case - Vintage and in GREAT condition

New York, 100**, UNITED STATES OF AMERICA

$250

This very serious Vintage Fender Hard Case is amazing. Probably a collector's item. But still in perfect condition if someone needs a solid hard case for their stratocaster!
only serious buyers welcome
pickup only
no returns.... more
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Late 1970 s / 80 s Fender Stratocaster   telecaster Hard Case,  Free Delivery

Late 1970 s / 80 s Fender Stratocaster telecaster Hard Case, Free Delivery

Portland, Maine, 041**, UNITED STATES OF AMERICA

$120

Late 1970 / 80s Fender Stratocaster telecaster Hard CaseAs found one of the clasps closes hard but does work, Hinges work as is but could be rebuilt
FREE DELIVERY CONTINENTAL USA... more
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set-screw vintage silverface blackface Fender amp knobs Deluxe Reverb 1970 1971

set-screw vintage silverface blackface Fender amp knobs Deluxe Reverb 1970 1971

Berkeley, CA, UNITED STATES OF AMERICA

$129

no zero feedback buyers
also listed elsewhere online
.
5 good knobs with 1 bad freebie thrown in for free
all have the set-screw at 1
these are vintage Fender amp knobs, the exact year is unknown
will fit properly on any blackface or silverface amp... more
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Fender Stratocaster 1970 Olympic White

Fender Stratocaster 1970 Olympic White

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$15750


This is a fantastic vintage Fender Stratocaster that plays great and sounds incredible! It has a rare original Olympic White finish. The neck neck is from 1969 and the body and parts are from 1970. When we got it, the body had a Jazzmaster neck on it, but we had a correct era Strat neck and used that instead. The parts are mostly original but the saddles are changed, and the pickups have changed leads. The neck and bridge pickups have been rewound but are original. The original custom ... more
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1970 FENDER VIBROLUX REVERB, RCA, SYLVANIA TUBES, VINTAGE AMP, with Cover

1970 FENDER VIBROLUX REVERB, RCA, SYLVANIA TUBES, VINTAGE AMP, with Cover

Sun City, California, 925**, UNITED STATES OF AMERICA

$1500

Lightly used vintage amp. Slight crackle from pots (quick fix). Kept in loving condition for decades

Cash or cashier??s check only
... more
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VINTAGE 1970 Fender Twin Reverb Silverface combo amp

VINTAGE 1970 Fender Twin Reverb Silverface combo amp

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1000

Looks awesome
Untested
... more
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Match Pair CTS 10" Loudspeakers, orig cones, 1970 codes, Fender Super etc 16 ohm

Match Pair CTS 10" Loudspeakers, orig cones, 1970 codes, Fender Super etc 16 ohm

Fairbanks, Alaska, 997**, UNITED STATES OF AMERICA

$175


I combine shipping where possible to save money for you .WE SHIP IN ONE DAY DURING THE WORK WEEK! CHECK OUR FEEDBACK, BID WITH CONFIDENCE
I am pleased to offer here on Ebay a Matched Pair of 10" CTS Loudspeakers, with original cones, same 1970 date codes, for Fender Super or other fine amps. Big magnets! Great USA build quality. Perfect for your 16 ohm 2x10' box. They were in an original Kustom bass guitar cabinet, which was nearly 5' tall and of no use to me due to space limitations. I... more
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1970 Fender Telecaster Vintage Guitar Olympic White w /  Case, Ace Strap

1970 Fender Telecaster Vintage Guitar Olympic White w / Case, Ace Strap

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$7000

Up for sale, a 1970 Fender Telecaster in excellent condition and in perfect working order, complete with the original hardshell case, Ace-branded strap, and "ashtray" bridge cover. This Tele lived most of its life with a single family, passed from father to son (handwritten note included). This Fender features the traditional Telecaster tonewood complement of a solid ash body and one-piece maple neck, delivering lively, percussive cut and midrange complexity when played acoustically. While the ... more
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1970 Fender Competition Mustang Vintage Guitar Competition Burgundy w /  Case

1970 Fender Competition Mustang Vintage Guitar Competition Burgundy w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$10000

Up for sale, a 1970 Fender Competition Mustang in collector-grade condition and in perfect working order, complete with the original hardshell case. Finished in Competition Burgundy (Lake Placid Blue with racing stripe), this Mustang has been sparingly played over the past half century
Smooth and clear-sounding acoustically, this Mustang is authoritative and snappy via the pair of gray bobbin single coils. The bridge pickup has plenty of jangle and sparkling cut, while the neck pickup has ... more
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Fender Princeton Reverb 1970 100 Pecent Original Inside

Fender Princeton Reverb 1970 100 Pecent Original Inside

La Mesa, California, 919**, UNITED STATES OF AMERICA

$2249

Used Fender Princeton Reverb 1970  all stock insides including transformers excpt has 72 CTS speaker. Killer tone great sounds  you'll play forever. Very slight hum when standing I suspect a  filter cap is drying   You can't hear it when playing at all and only very little at idle. You change it after 3 years maybe. Enjoy a great amp here. Thanks for looking ps I ship Ups thru Pirate shipping send your address for a quote. I just shipped one to NH for 60 00, ebay is off the ... more
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Late 1970 s / 80 s Fender Stratocaster Hard Case

Late 1970 s / 80 s Fender Stratocaster Hard Case

Hayes, UB4***, UNITED KINGDOM

£150

Late 1970 s / 80 s Fender Stratocaster Hard Case . Condition is Used. Dispatched with Royal Mail 1st Class.... more
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1970 FENDER STRATOCASTER NECK - made in USA

1970 FENDER STRATOCASTER NECK - made in USA

COLOGNE, GERMANY

€7950

1970 FENDER STRATOCASTER USA NECK :
* headstock face has turned amber
* date at butt has faded
* finish has wear
* refretted
* a larger nut was installed for MORRREEEEE SUSTAIIIINNNN
* nice chunky profile
* F tuners are included
PLENTY of PARTS for SALE
ATTENTION! OVER 1000 more
GUITARS-BASSES-AMPS-PARTS
in our OTHER AUCTIONS !!!
CHECK OUR SHOP OUT -------------->>>>>-------------->>>>>
... more
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Original 1970 Fretless Fender Precision Bass Guitar

Original 1970 Fretless Fender Precision Bass Guitar

Blakeney,Gloucestershire, GL15***, UNITED KINGDOM

£6000

Selling this fantastic original Fender P bass from 1970 this is the first model and year Fender produced a fretless bass guitar.
It's well used and showing signs of aging / Patina. Looks amazing
Sounds great too and everything works as it should
Being a 1970 model it still has the 4 bolt hole neck and no bullet truss rod end like the 60's models
It's just had a new bone nut fitted and a new set of strings
It's missing the ashtray plate and pickup plate. Holes visible where ... more
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1970 Fender Stratocaster Topf USA

1970 Fender Stratocaster Topf USA

COLOGNE, GERMANY

£450

1970 FENDER STRATOCASTER POT:
* 250 K
* dated 21st week of '70
* middle leg is GONE
... more
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1970 Fender Stratocaster HALSPLATTE - Made in USA

1970 Fender Stratocaster HALSPLATTE - Made in USA

COLOGNE, GERMANY

£599

1970 FENDER STRATOCASTER NECK PLATE - made in USA :
* has some tape residue on face side... more
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1970 Fender Stratocaster Gitarrengurt USA

1970 Fender Stratocaster Gitarrengurt USA

COLOGNE, GERMANY

£123

has wear & rips
=check all pics
... more
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Vintage 1979 Fender Bassman 135 Valve Amp and matching 1970 2x15 Cab

Vintage 1979 Fender Bassman 135 Valve Amp and matching 1970 2x15 Cab

York, YO10***, UNITED KINGDOM

£1450

This is a rare opportunity to get yourself a classic vintage 1970s Fender valve amp and matching speaker. It has stage presence, class and volume. Looks very much like McCartney is using in the Get Back film (that is prob a 75w tho)
Rated at 135w this has two channels - a bass and normal plus a master volume. You can use a jumper lead between the inputs to link the channels to blend.
The cab is actually a 'Bassman 50' but back in the 90s i took out the fender speakers and replaced them ... more
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1970 Fender Mustang Loaded Body Dakota Red Refinish

1970 Fender Mustang Loaded Body Dakota Red Refinish

Calgary, AB, T2R***, CANADA

C $2000

Here's a loaded vintage Fender Mustang body, refinished in Dakota Red. Finish isn't perfect and already shows some playwear. Celluloid pickguard is shrunk. Pots dated 10th week of 1966. No issues with electronics or tremolo. No whammy bar, sorry
Worldwide shipping available. Please contact me for shipping rates to your location
Thanks for watching! Don't forget to check out my other ads. I'll be happy to combine shipping.... more
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1970 FENDER STRATOCASTER USA NECK

1970 FENDER STRATOCASTER USA NECK

Köln, 50***, GERMANY

€8000

1970 FENDER STRATOCASTER NECK - made in USA:
* refretted, frets are fine
* finish has some wear
* has a comfortable C shape, NOT fat
* extra tuner screw holes on back of headstock
* tuner holes were made larger
* small wood chip at one screw hole on heel=check last pic
* has a F 71 stamp on heel=check last pic
... more
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Find more vintage Fender guitars for sale at vintageguitarsforsale.co

There are 2 comments on this article so far. Add your comment

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Daniel Comment left 29th November 2022 18:06:30 reply
This 1970 catalog has the best guitars
William W Summers Comment left 12th May 2016 14:02:34 reply
Do you guys sell these catalogs? I am trying to track one down circa 1973-1974. Thanks.

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.