The Guild M-75 was first manufactured in 1952, and was known as the Guild Aristocrat. This was the same year as the Gibson Les Paul, with which it had obvious similarities. Production stopped in 1963, only to start up again in 1968 (also like the Les Paul). It had been widely used by blues musicians and upon its reissue in 1968 kept the same M-75 model code but was renamed Bluesbird. Looks aside, the first Bluesbirds were unlike the solid-body Les Paul; they were actually a hollow-body instrument - spruce-topped mahogany, but without f-holes.
The late-sixties reissue M-75s were also hollow-bodied, but from around 1970 they were offered with an optional solid body. This was the case until around 1973, when all hollow M-75s were withdrawn
Electric guitar advertisements originally published from 1969 onwards. Click on the images for larger copies. Check out other vintage Guild advertisements
Guild M-75 - Guild Quantum Amplifier (1969)
Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb
The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po...
[more]
Guild M-75 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses (1971)
This advert from December 1971 doesn't say too much - rather it lets the guitars do the talking. It does, however, underline the fact that all Guild guitars ship with humbucking rather than the old...
[more]
Guild M-75 - New Solid Bodies From Guild (1971)
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
[more]
Guild M-75 - Guild Electrics. Are you trying to make it without one (1972)
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
[more]
Guild M-75 - Guild single cutaway solid bodies (1975)
The Guild M-75 or Bluesbird, as it was known, initially featured a chambered body design, but by the time of this advertisement in 1975, it had a fully solid mahogany body. It had also been upgrade...
[more]
$3999
$2999
$5499
$1799
$5995
$1000
$999
$800
$1699
$6095
$649
$765
£5500
€800
€499