Vintage Guitars
GUILD | ADVERTISEMENTS

Guild Guitar / Amp Advertisements, 1950s-1980s

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Vintage Guild advertisements; 51 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Guild AcoustiLectric - Les Spann - Warm

Les Spann - Warm
Guild AcoustiLectric - 1967

Guild Starfire - Big New Bird By Guild!

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild M-75 - Guild Quantum Amplifier

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Guild Starfire - Buddy Guy Blues Band

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

Guild Maverick - New Guild Mavericks

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild S-100 - Guild Humbuckers

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Guild S-100 - Solid Guild

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 - Guild S-100 solidy body

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Guild S-300 - The New Guilds Are Here

The New Guilds Are Here
Guild S-300 - 1977

Guild B-301 - Here Now! Guild B-301

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Guild Starfire - Buddy Guy and Guild

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Guild D-40 - Pat Metheny and Guild

Pat Metheny and Guild
Guild D-40 - 1979

Guild S-300 - The Guild Rush

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Guild F-37 - Graham Parker and Guild

Graham Parker and Guild
Guild F-37 - 1980

Guild M-80 - The New Guild M-80

The New Guild M-80
Guild M-80 - 1981

Guild S-300 - Balance of Power

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982


1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer


Vintage Guild guitars for sale

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Vintage original 1964 Guild S-100 Polara Original Hardshell Case

Vintage original 1964 Guild S-100 Polara Original Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$3999

Vintage original 1964 Guild S-100 Polara
Neck is straight and plays great all the way up and down. No buzz or issues with a. good low action
Features ??Frequency-Tested?? Todd Electric pickups. Made by Guild in the Guild factory. They are super warm and punchy with a nice growl with a distortion tone
Hardware includes the Hagstrom "Adjusto-Matic" bridge and corresponding vibrato tailpiece, along with the Pat. Pending kickstand, all of which have gleaming chrome plating. The ... more
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1977 K. Yairi TG40-12  Guild D40 Type 12 String All Solid Woods

1977 K. Yairi TG40-12 Guild D40 Type 12 String All Solid Woods

Coeur d'Alene, Idaho, 838**, UNITED STATES OF AMERICA

$1373

Northwest Vintage Guitars presents a rare and bold K Yairi TG40-12 Guild D40 Style 12 string Dreadnought in fantastic condition   It's got all solid woods with a Spruce top and Mahogany back and sides   It sets up great and plays like a dream   
The nut measures 1 94 " , neck depth is .92 " -1 09" at the 1st and 12th frets respectively   The neck is straight, the truss rod turns in both directions, and the relief is currently set for optimum playability   Polished frets, new American ... more
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Vintage 1970s Guild S-100  Guitar Control Plate Cover

Vintage 1970's Guild S-100 Guitar Control Plate Cover

Miami, Florida, 331**, UNITED STATES OF AMERICA

$100

This is an original control plate cover from a 1972 Guild Acorn. It may also fit other models. Dimensions are 6 3 / 4 X 3 3 / 4 at longest / widest points. Normal vintage scratches and wear and one broken out screw hole. Original screws included.
Sales tax will be added by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT ... more
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1973 Guild Starfire Guitar Parts

1973 Guild Starfire Guitar Parts

Lake Villa, Illinois, 600**, UNITED STATES OF AMERICA

$200

1973 Guild Starfire Tuning pegs with
One volume control knob and one tone control knob
... more
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Guild X-150 Semi-Hollow Guitar Burst w /  Case "Excellent Condition"

Guild X-150 Semi-Hollow Guitar Burst w / Case "Excellent Condition"

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$1600

Body Material: Maple
Inlays: Block
Number of Frets: 20
Scale Length: 24 75 inches
Nut Width: 1 688 inches
Neck Material: Mahogany
Fretboard Material: Rosewood
Finish / Color: Burst
Neck Pickup: Humbucker
Case: Hardshell
Serial #: CB000298
Weight: 7 lbs 0 oz
Each scale varies in accuracy. The weight of the guitar in questions may vary + / - 5oz from our scale to yours. This weight differential does not warrant a return of the item. Please contact us with any ... more
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One Vintage  Bass Side 30s-50s Grover Sta-Tite USA Guitar Tuner !  Martin Guild

One Vintage Bass Side '30s-50s Grover Sta-Tite USA Guitar Tuner ! Martin Guild

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$36



One (1) Vintage Bass Side '30s-50s Grover Sta-Tite USA Guitar Tuner ! Martin & Guild GUITARS!
As shown - ONE (1) bass side Grover bass side tuner. Good / average condition. Might be able to clean up a bit for a better appearance. Original 1930s-50s GROVER USA tuner - NOT modern repros. Will need fresh lubrication for optimal performance. BEST OF LUCK WITH THE AUCTION!
Buyer pays shipping.
TERMS OF SALE
Sold 'as-is'. Used item. If there is any chance that you ... more
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Vintage 1972 Guild F-20 Troubador Acoustic Guitar

Vintage 1972 Guild F-20 Troubador Acoustic Guitar

Miami, Florida, 331**, UNITED STATES OF AMERICA

$1695

This is a clean guitar. It's not mint. It does have some light scratchiness and some graininess in the finish. By graininess, I mean that you can feel the grain of the wood in some areas, most notably on the spruce top on the lower treble bout. I guess they used a very light coat of finish. The action is on the high side. I measured slightly over 1 / 8 of an inch from the top of the 14th fret to the bottom of the 6th string. And the saddle is low. So, the action is definitely NOT low, but it's ... more
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Vintage 1960s USA Guild Mark MKII classical Guitar Hang Tag

Vintage 1960's USA Guild Mark MKII classical Guitar Hang Tag

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$125

1960s Guild Mark II original hangtag. Has been folded
Please look closely at the pictures and feel free to ask questions
All my merchandise is 100% guaranteed as described. Returns are not accepted so please no bidding unless you want it By bidding you are confirming that you understand these terms. PayPal only Payment to be received no longer than 7 days from end of auction. If there is no contact after 7 days, item will be relisted and appropriate feedback will be left. Good luck to ... more
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Vintage 60s Gibson Melody Maker Guild Guitar Tuners Set for Project Upgrade

Vintage 60's Gibson Melody Maker Guild Guitar Tuners Set for Project Upgrade

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$145

Vintage 60's Gibson Melody Maker Guild Guitar Tuners Set for Project Upgrade. As pictured. Post spacing 1 3 / 8 " , or 2 3 / 4" between 1st and 3rd post centers. 1 / 4" post diameter. Mounting holes centers: 1 / 3 / 8" x 1 3 / 8" x 15 / 16 " . Don't forget to check my other listings!!!... more
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1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w /  Case - Blonde

1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w / Case - Blonde

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$3200

Discounts that'll make your jaw hit the floor with 24% off for 2024
1980 Guild X-175 Hollowbody Electric Guitar w / Case - Blonde
Hey now! You're looking at an amazing guitar This is a 1980 Guild X-175 Hollowbody Electric Guitar It weighs 8 lbs 1 oz. 24 75" scale, 1 66" nut width, 17" lower bout Bathed in a beautiful Blonde finish, which was the rarest Yet another amazing guitar manufactured out of the Westerly Guild factory!A workingman's jazzbox, with all the playability and tone ... more
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VINTAGE GUILD GUITAR PRICE LIST CATALOG  EFFECTIVE DATE OCTOBER 15,  1965

VINTAGE GUILD GUITAR PRICE LIST CATALOG EFFECTIVE DATE OCTOBER 15, 1965

Columbia, Missouri, 652**, UNITED STATES OF AMERICA

$59

As pictured. This is an original folded brochure, not a copy. There are some creases but overall in good shape for a 60 year old document. Feel free to ask questions. Thanks for looking
... more
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Vintage 1970??s GUILD Guitar VOLUME TONE KNOB Black GOLD Insert  USA S100

Vintage 1970??s GUILD Guitar VOLUME TONE KNOB Black GOLD Insert USA S100

Berlin, Connecticut, 060**, UNITED STATES OF AMERICA

$39

ORIGINAL 70'S GUILD TONE KNOB EXCELLENT CONDITION... more
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1967 Guild Starfire I Red Bisonic Pickup, Player Grade w Original Case

1967 Guild Starfire I Red Bisonic Pickup, Player Grade w Original Case

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$1999

1967 Guild Starfire I Red Bisonic Pickup, Player Grade!
Here's a cool 1967 Guild Starfire I in Cherry Red with the original Hagstrom / Guild Bi-Sonic pickup ??and it absolutely roars. This one is firmly player-grade due to an old headstock repair, but it's stable, functional, and has clearly been holding up well for decades.
Cosmetically, it shows plenty of wear and tear throughout, along with a beat-up original hard case (missing the handle). But the ... more
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1954 Guild X-350 Stratford Electric Archtop - Very Early Example

1954 Guild X-350 Stratford Electric Archtop - Very Early Example

Piedmont, South Carolina, 296**, UNITED STATES OF AMERICA

$3799

This Guild X-350 was made in the original Guild factory in Manhattan, largely by craftsman who had come over from Epiphone following a strike at the factory there. Guild was founded near the end of 1952 and this guitar was made in 1954, the first year of this model. This was so early in production that it comes before some of the custom logo parts were in place which is why the original pickguard on this guitar consists of multi-ply black-white plastic rather than the solid black Guild logo ... more
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Vintage 1960s /  70s  Guild Thunderbird Guitar Truss Rod Cover.

Vintage 1960's / 70's Guild Thunderbird Guitar Truss Rod Cover.

Chilmark, Massachusetts, 025**, UNITED STATES OF AMERICA

$40

Up for sale is a vintage Guild Thunderbird Truss Rod Cover. This is the real deal! Perfect for your vintage restoration or custom project
I have been selling on ebay for 27 years with excellent feedback so bid with confidence. I ask that you please study the photos and contact me with any questions
... more
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GUILD S-60 Sunburst

GUILD S-60 Sunburst

Bend, Oregon, 977**, UNITED STATES OF AMERICA

$2100

The GUILD S-60 electric guitar is a solid mahogany body guitar with a brown finish, designed for all level players. comes in a right-handed model. With six strings and a solid wood construction, this guitar delivers great sound quality and performance. The Guild brand ensures high quality craftsmanship and attention to detail, making it a reliable choice for guitar enthusiasts looking for a versatile and durable instrument.... more
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1988 Guild D-60 NT Vintage Dreadnought Acoustic Guitar w /  Case, Westerly

1988 Guild D-60 NT Vintage Dreadnought Acoustic Guitar w / Case, Westerly

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4700

Up for sale, a 1988 Guild D-60 in near-mint condition, complete with the original hardshell case. The premiere Guild dreadnought model during its short production window (1987-90) at the Westerly, RI factory, the D-60 was also manufactured in limited quantities, with just over 300 made across its production run. Most prominently associated with Johnny Cash, a Sunburst-finished D-60 was used extensively by Cash towards the end of his career. The D-60 is also notable for being one of the last ... more
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Vintage 1970s Guild Logo Schaller Guitar Tuners - Chrome - 3X3

Vintage 1970s Guild Logo Schaller Guitar Tuners - Chrome - 3X3

Mobile, Alabama, 366**, UNITED STATES OF AMERICA

$200

Vintage 1970s Guild Logo Schaller Guitar Tuners. 2 of the tuners are missing friction washers for the buttons. They turn too easy and cannot be tightened appropriately. The rest of the tuners function as they should. The included mounting screws are not original. Please look at all the photos carefully as they give an accurate view of this item's cosmetic condition.
Photos are a major part of the description. Please view the photos carefully for cosmetic condition as well as... more
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One Vintage 60s 70s GUILD Tone KNOB Bluesbird Starfire S-100 M-75 M-85 (Rusty)

One Vintage 60's 70's GUILD Tone KNOB Bluesbird Starfire S-100 M-75 M-85 (Rusty)

Miami, Florida, 331**, UNITED STATES OF AMERICA

$40

This listing is for one original Black / silver top Vintage GUILD Guitar / bass TONE knob from the 60's-70's.
7 % sales tax will be added to all items shipped inside the state of Florida. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT declare lower values or declare items as gifts under any circumstance.
... more
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Vintage Guild X-175 1961 Archtop, Cherry Sunburst

Vintage Guild X-175 1961 Archtop, Cherry Sunburst

Pottersville, New Jersey, 079**, UNITED STATES OF AMERICA

$3750

Stunning 1961 Guild X-175 Manhattan in a gorgeous cherry sunburst finish, rocking its original dual white Franz P90 pickups (serial #14945). This all-original hollowbody gem in extremely good condition is perfect for players chasing warm jazz, blues, or rockabilly tones and collectors seeking a piece of Guild??s Hoboken-era legacy. Loved and played over the years, it??s got character and soul to spare!
For Players: The Franz P90s deliver warm, creamy tones with just the right bite for jazz ... more
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