Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild showcase for talent
Guild Starfire - 1963

Guild - the ultimate in guitars
Guild Guitars - 1964

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

When we unwrapped it we were knocked-out
Guild Starfire - 1965

New Thunderbass amplifier
Guild Starfire - 1966

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Amplifiers
Guild Thunderstar bass - 1970

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Maybe its time you played a different bass!
Guild JS - 1972

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

New lean, mean rock machine
Guild M-80 - 1975

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Let out your bass instincts
Guild B-301 - 1978

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

When the thrill is gone... get it back with Guild
Guild X-79 - 1982