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GUILD | ADVERTISEMENTS

Guild Guitar / Amp Advertisements, 1950s-1980s

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Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Guild AcoustiLectric - Les Spann - Warm

Les Spann - Warm
Guild AcoustiLectric - 1967

Guild Starfire - Big New Bird By Guild!

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild M-75 - Guild Quantum Amplifier

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Guild Starfire - Buddy Guy Blues Band

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

Guild Maverick - New Guild Mavericks

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild S-100 - Guild Humbuckers

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Guild S-100 - Solid Guild

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 - Guild S-100 solidy body

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Guild B-301 - Here Now! Guild B-301

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Guild Starfire - Buddy Guy and Guild

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Guild D-40 - Pat Metheny and Guild

Pat Metheny and Guild
Guild D-40 - 1979

Guild S-300 - The Guild Rush

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Guild F-37 - Graham Parker and Guild

Graham Parker and Guild
Guild F-37 - 1980

Guild M-80 - The New Guild M-80

The New Guild M-80
Guild M-80 - 1981

Guild S-300 - Balance of Power

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Guild guitars for sale

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Guild Starfire IV Guitar

Guild Starfire IV Guitar

Virginia Beach, Virginia, 234**, UNITED STATES OF AMERICA

$700

- Guild Starfire SF-IV / ST. Serial No. KSG2003624 or K5G2003624 - Hard to tell - Hand Written, seem image- This guitar is in ?Perfect?? shape - It still has the plastic cover on the guitar pick guard, no dings or nicks. - Plays perfectly - The case is also in pristine condition. - All original materials in the case and the double boxes it was received in still on hand - It was purchased in December 2020 however has only been play no more than 5 or 6 times, and then only on my couch. - Only ... more
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DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

Spring, Texas, 773**, UNITED STATES OF AMERICA

$1350

This is one of a kind DeArmond X-155 jazz guitar that has been played so little it still has the original strings and I could list it as an open box because it has probably been played 10-15 times if that much. This guitar has been kept in exceptionally good condition in a non-smoking environment, it looks almost as a brand new guitar and has the same beautiful rich, warm sound of a much more expensive Guild guitar. These DeArmond guitars were manufactured in Korea when they were under the ... more
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Guild Jetstar ST HH Vintage White Solid Mahogany Body Electric Guitar

Guild Jetstar ST HH Vintage White Solid Mahogany Body Electric Guitar

Kinderhook, New York, 121**, UNITED STATES OF AMERICA

$325

This guitar is set up and ready to gig with. It sounds and plays great. It has a repair to the neck, a ding on the top of the headstock and a ding on the body, as shown. The repair is solid, does not effect sound or playability and the guitar has no other issues. Anything else seen in the photos are reflections. The action is 3 / 32" or lower at the 12th fret, the electronics sound great, the bridge is adjustable in all directions, the fret ends are smooth and the truss rod works. The guitar ... more
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1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w /  Case - Blonde

1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w / Case - Blonde

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$3200

Discounts that'll make your jaw hit the floor with 24% off for 2024
1980 Guild X-175 Hollowbody Electric Guitar w / Case - Blonde
Hey now! You're looking at an amazing guitar This is a 1980 Guild X-175 Hollowbody Electric Guitar It weighs 8 lbs 1 oz. 24 75" scale, 1 66" nut width, 17" lower bout Bathed in a beautiful Blonde finish, which was the rarest Yet another amazing guitar manufactured out of the Westerly Guild factory!A workingman's jazzbox, with all the playability and tone ... more
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Guild Polara Electric Guitar - Voltage Yellow - Used

Guild Polara Electric Guitar - Voltage Yellow - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$549

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer - Full Warranty
Guild Polara Electric Guitar - ... more
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1960 Guild Aristocrat M-75 Sunburst

1960 Guild Aristocrat M-75 Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$5995

This 1960 Guild Aristocrat M-75 is in amazing guitar!
Quick Details
Weight 5 2lbs
Nut width 1 11 / 16th "
Depth at 1st fret 0 88 "
Depth at 12th fret 1 00 "
The body is in great shape with some light wear and some very small dings to be expected from a guitar this age
The back of the guitar does have a long scratch on it that is through the clear but nothing that your belly will get upset about. It also looks like the Clear has shrunken around the seam on the back of ... more
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Guild Polara Electric Guitar - Blue Steel - Used

Guild Polara Electric Guitar - Blue Steel - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$549

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer - Full Warranty
Guild Polara Electric Guitar - ... more
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Guild X-79 Black Electric Guitar Rare Heavy Metal 80s Twisted Sister Blood Storm

Guild X-79 Black Electric Guitar Rare Heavy Metal 80s Twisted Sister Blood Storm

Amherst, Massachusetts, 010**, UNITED STATES OF AMERICA

$1499

This auction is for a mysterious black Guild X-79 electric guitar, and its matching, original hard case. It's the only one I've ever seen, in pictures or in person, with this configuration and paint job. Have been told it's not a prototype, but it is certainly a rarity. According to the serial on back, Guild's reference file suggests this is one of less than a hundred X-79 guitars built sometime between 1984 and 1989
There is some common wear for gear from the '80s ?? scuffs, scratches, ... more
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1979 Guild S300-D Polara Natural

1979 Guild S300-D Polara Natural

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2379

Up for sale is a 1979 Guild S300-D Polara in its original Natural finish. Late 70's guild guitars are some of our favorite vintage guitars of this era. This one shows some wear and tear associated with a life of rock and roll experience. Looking at the fretwire they do show some signs of wear across the first through the ninth fret as you would expect from a guitar this age. Nothing which affects playability though. There are no breaks or repairs on this one and the original Dimarzio pickups and... more
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1974 Guild S-100 C NB Carved Nature Boy Natural

1974 Guild S-100 C NB Carved Nature Boy Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$2799

Up for Sale is this great Guild S-100 C-NB. That stands for Carved Nature boy guitar
This guitar is in great shape. The body shows very little wear for its age and weighs 7 6lbs
on the neck joint on the back of the guitar is a few small numbers carved into the clear. They are hard to read and can barely be felt (pictured)
The pickups and electronics are all original and work and sound great
The neck is a very comfortable profile and is a tad thicker then normal guild of this Era ... more
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Guild A-150 Savoy Special Snowcrest White Rare And Discontinued UEC

Guild A-150 Savoy Special Snowcrest White Rare And Discontinued UEC

Elizabethton, Tennessee, 376**, UNITED STATES OF AMERICA

$1500

Guild Newark St. Collection A-150 Savoy Special 2019 - 2021 Snowcrest White UEC.

I bought this guitar 2 years ago brand new from musicians friend. Guitar is in great condition and comes with a guild hardshell case

Brand Guild
Model Newark St. Collection A-150 Savoy Special
Finish Snowcrest White
Categories Hollow Body
Year 2019 - 2021
Body Material Maple
Neck Construction Set-Neck
Color Family White
Body Type Hollow Body
Right / Left Handed ... more
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GUILD S-100 POLARA TRADITIONAL ELECTRIC GUITAR, Intl Buyer Welcome

GUILD S-100 POLARA TRADITIONAL ELECTRIC GUITAR, Int'l Buyer Welcome

Tuscaloosa, Alabama, 354**, UNITED STATES OF AMERICA

$769

The Polara Traditional is a discontinued model that has been replaced by a less expensive model that is made in China instead of South Korea like the Traditional model Guild style from the ??70s is back and better than ever with the return of the solid-body S-100 guitar. With its solid and slightly offset mahogany body, the new S-100 Polara?? evokes its esteemed and hard-rocking predecessor of more than 40 years ago. Responsive and versatile, it also features a distinctive 24 3 / 4?? scale, ... more
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MEGARARE Vintage 53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$400


MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANGTAG !


I owned this guitar and regrettably sold it 35 years ago - was shocked when I found this hang-tag! Good condition, laminated covering. Light penciled numbers that I assume to be prices
Good condition - POSSIBLY THE ONLY ONE ON THE PLANET!!!

BEST OF LUCK WITH THE AUCTION!
FREE USA shipping.
TERMS OF SALE
Sold 'as-is'.

... more
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Guild Polara Deluxe Electric Guitar - Cherry Red - Used

Guild Polara Deluxe Electric Guitar - Cherry Red - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$699

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer - Full Warranty
Guild Polara Deluxe Electric ... more
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Vintage 1973 Guild Starfire IV Black with Hardshell Case

Vintage 1973 Guild Starfire IV Black with Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$2999

Here's a nice and clean vintage original 1973 Guild Starfire IV in original black finish
Plays and sounds fantastic.
Original Guild humbuckers are nice and warm and thick with classic vintage tone.
Neck is straight and true and has a feel like a vintage 335.
Original black finish is stunning. Very clean throughout though there is some wear to the headstock that looks as if someone flattened the Guild overlay and glued it back down. It is common that these overlays shrink ... more
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1979 Guild X-500 Archtop Natural

1979 Guild X-500 Archtop Natural

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$3299

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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Vintage Guild Aristocrat (M75) 1959 Era

Vintage Guild Aristocrat (M75) 1959 Era

Upper Sandusky, Ohio, 433**, UNITED STATES OF AMERICA

$3877

For Your Consideration we are offering this fine Guild Aristocrat from the late 50??s era. The guitar is original with one exception. We had the original neck inlays replaced as the originals are in a small plastic bag (included) near the headstock pic . The original inlays had dried and shrunk lifted and made the guitar unplayable. We also had a piece of trim layed back into place . The guitar plays and sounds amazing. The weight is phenomenally lite. The case is original to the guitar and ... more
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1962 Guild Starfire III Cherry 100% Original w /  DeArmond DynaSonics, Case

1962 Guild Starfire III Cherry 100% Original w / DeArmond DynaSonics, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$5000

Up for sale, a 1962 Guild Starfire III in 100% original, collector-grade condition and in perfect working order, complete with the original hardshell case, polish cloth and and vintage advertisement
Marketed to the ??young artist with a flair for showmanship, ?? this genuine vintage USA-made Guild was crafted at the company??s Hoboken, NJ factory, loaded with its original pair of DeArmond Dynasonic ??white-face?? single coil pickups. The fully-hollow thinline mahogany body is paired with a ... more
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DeArmond by Guild X-155 Electric Hollowbody

DeArmond by Guild X-155 Electric Hollowbody

Euless, Texas, 760**, UNITED STATES OF AMERICA

$700

Beautiful electric hollow body jazz guitar. All maple archtop body and neck, rosewood fingerboard with pearl inlays, rosewood bridge, DeArmond USA humbucker pickups. Recent strings. Sunburst finish is excellent, no gouges, no cracks, looks almost untouched Inspect and try it before you buy. Local pickup, no shipping
Check my other auctions for more high-end guitars on sale.... more
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1980 81 Guild S-65D vintage electric guitar extremely rare excellent must see

1980 81 Guild S-65D vintage electric guitar extremely rare excellent must see

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$2895

1980-81 Vintage Guild S-65D electric guitar Make an offer !!
SN# ED100125
is a very rare bird and highly sought after. In this condition they are really super rare. This one is in collectable condition with no wear and only a few small dings very tiny hard to show. Made March 80-81 I believe. There were less than 250 made from what I can find. Plays so well and easy the nut us 1 5 / 8th neck is c shaped and the radius is 7 25??
Made from a single piece of mahogany. Controls are ... more
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