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Guild S-100 / Guild Polara

Solid body electric guitar

Guild Polara S-100

The first variant of the Guild S-100, the Guild Polara, was introduced in 1963. Introduced alongside the deluxe Guild Thunderbird S-200 and single pickup Guild Jet-Star S-50, it had a 'batwing' style body shape and a crazy asymmetric headstock, giving it real character (compare these three guitars in the 1963 Guild catalog). Other unusual features include the 'kickstand' built into the back of the guitar's body, which combined with the shape of the back end of the body, allowed it to stand unaided (though how reliable this was is another matter!).

1963 Guild guitar catalog front cover

The Guild Polara S-100 was described as follows in the 1963 Guild catalog

For the flashy technician, a luxurious solid body guitar that contributes color and sparkle to every performance while blending easily with other instruments. Hand sculpted for comfort, this graceful Guild is 13 1/4" wide, 17 3/4" long, only 1 9/16" deep. Has the famous Guild fast-action mahogany neck, 243/4" scale, and 22 frets. Equipped with 2 adjustable Guild Anti-Hum Pick-Ups with 2 tone and 2 volume controls, plus toggle switch for pick-up selection. Engineered on the humbucking principle, Guild's Anti-Hum Pick-Ups are hypersensitive to every string vibration, yet filter out all hum and other interference. Has Guild Adjusto-Matic 6-Way Bridge, specially engineered vibrato tailpiece, and input jack. Factory-fitted with Guild EA-610 Strings.

The Guild Polara S-100 underwent various, but typically quite subtle, design changes over its production period - pickguard shape, pickups etc, with examples shipping through to 1969, when Guild ceased promoting these models - there were no solid bodies at all included in the 1969 Guild catalog.

The S-100 and S-50 were finally redesigned for 1970 in a far more conventional (but more commercially viable) Gibson SG-style, with the names Polara and Jet-Star dropped in favour of just the model code.

Guild S-100 (SG style)

1970 Guild S-100

1970 Guild S-100 Image Heritage auctions

With the initial introduction of the SG-styled Guild solid bodies, the line was slimmed sown from three guitars to two. The S-200 was deleted, and the S-100 became the top of the line. As such it took some features of the S-200 (block neck position markers, humbucking pickups), kept some features of its own (Hagstrom bridge and tremolo, Chesterfield headstock inlay), and combined them with the new SG body style and symmetrical headstock. Many examples (including those pictured in the 1970 and 1971 Guild catalogs had a simple stop tailpiece rather than a tremolo, and by 1972 the model was split into two models: the S-100 Standard (stop tailpiece) and S-100 Deluxe (Guild tremolo).

One other notable variant of the S-100, the S-100SC, or S-100 Standard Carved, was a non-tremolo version of the S-100 in natural mahogany finish, with hand carved top showing acorn/oak leaf motifs. Available 1973-1976.

The Guild S-100 was finally listed in the September 1977 Guild price list, before deletion the following year.

Guild S-100 catalog appearances

Guild 1963 catalog
1963 Guild catalog
For the flashy technician, a luxurious solid body guitar that contributes color and sparkle to every performance while blending easily with other instruments.
Guild 1965 catalog
1965 Guild catalog
For the modern technician, a luxurious solid body guitar...
Guild 1968 catalog
1968 Guild catalog
At no extra cost, offers the convenience of the Guild Built-In Guitar Stand, which holds the instrument securely in ready-to-use position
Guild 1970 catalog
1970 Guild catalog
Extra-fast very thin neck and 2 New Guild Anti-Hum Pick-Ups
Guild 1971 catalog
1971 Guild catalog
Popular model with new adjustable bridge, new tailpiece, contoured body
Guild 1975 catalog
1975 Guild catalog
includes two variants of the S-100: the S-100 Standard (stop tailpiece), and S-100 Deluxe (Guild Bigsby)

Original advertising for the Guild S-100

Electric guitar advertisements originally published from 1971 onwards. Click on the images for larger copies. Check out other vintage Guild advertisements

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses (1971)
This advert from December 1971 doesn't say too much - rather it lets the guitars do the talking. It does, however, underline the fact that all Guild guitars ship with humbucking rather than the old...

Guild S-100 - New Solid Bodies From Guild

Guild S-100 - New Solid Bodies From Guild (1971)
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild S-100 - Guild Electrics. Are you trying to make it without one (1972)
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings

Guild S-100 - Guild Humbuckers

Guild S-100 - Guild Humbuckers (1974)
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild humbucking pick-ups have new w...

Guild S-100 - Solid Guild

Guild S-100 - Solid Guild (1974)
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.

In this case the guitar is actually an S-100 SC (standard c...

Guild S-100 - Guild S-100 solidy body

Guild S-100 - Guild S-100 solidy body (1976)
It'll change your mind about electrics

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1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1965 Guild S-100 Polara in excellent condition and in perfect working order, 100% original save for a professional refret and carved bone nut. Introduced in ?63 and marketed to the ??modern technician, ?? these weird and wonderful guitars were produced in the USA at Guild's Hoboken, NJ factory. With its unconventional contours, Hagstrom-made hardware, and built-in kickstand, this unique instrument could only have been birthed in the 1960s
Featuring mahogany body and neck ... more
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1974 Guild S-100 C NB Carved Nature Boy Natural

1974 Guild S-100 C NB Carved Nature Boy Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA


Up for Sale is this great Guild S-100 C-NB. That stands for Carved Nature boy guitar
This guitar is in great shape. The body shows very little wear for its age and weighs 7 6lbs
on the neck joint on the back of the guitar is a few small numbers carved into the clear. They are hard to read and can barely be felt (pictured)
The pickups and electronics are all original and work and sound great
The neck is a very comfortable profile and is a tad thicker then normal guild of this Era ... more
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Guild S-100 Polara Electric Guitar, Jet Black Finish, Newark St. Collection

Guild S-100 Polara Electric Guitar, Jet Black Finish, Newark St. Collection

Indianapolis, Indiana, 462**, UNITED STATES OF AMERICA


Guild style from the '70s is back and better than ever with the return of the solid-body S-100 guitar. With its solid and slightly offset mahogany body, the new S-100 Polara evokes its esteemed and hard-rocking predecessor of more than 40 years ago. Responsive and versatile, it also features a distinctive 24 3 / 4" scale length, classic Jet Black finish, rock-solid mahogany neck, and a pair of Guild HB-1 pickups. The welcome return of a true Guild classic
The Guild HB-1 Humbucking pickup was... more
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Guild S-100 Polara

Guild S-100 Polara

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


Guild S-100 Polara, small dent underneath knobs on edge (see photo) hardly visible. Vintage mini humbuckers, great tone, and plays smooth and fast. No fret weat. Does not come with gigbag, but will be wrapped and packaged with care
... more
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Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Belsano, Pennsylvania, 159**, UNITED STATES OF AMERICA


Up for sale we have a Black Guild Polara S-100 in excellent condition, this model is made in In Korea. Please look at the pics and be sure to ask any questions you may have. As already stated, the guitar is 100% functional with no issues, no nicks, scratches, dings or dents. The guitar shows just general play wear, it has some marks on the pickguard from strumming, but otherwise has been taken care of very well. I have another Polara that was used as my main guitar, this guitar was my backup and... more
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Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Belsano, Pennsylvania, 159**, UNITED STATES OF AMERICA


Up for sale we have a white Guild Polara S-100 in excellent condition, this model is made in In Korea. Please look at the pics and be sure to ask any questions you may have. As already stated, the guitar is 100% functional with no issues, no nicks, scratches, dings or dents. The guitar just shows signs of general play wear, it has marks on the pickguard from strumming. This guitar has been my #1 for the past year. I've used it at band practice, at shows, and in the recording studio with great ... more
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Guild Polara Kim Thayil Signature Guitar Black

Guild Polara Kim Thayil Signature Guitar Black

Oakland, New Jersey, 074**, UNITED STATES OF AMERICA


58062 SIDL00261764 CP E5 - 18 00lbs

Guild Polara Kim Thayil Signature Guitar Black

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Trois-Rivieres, Quebec, G8Z***, CANADA

C $3000

Model: Guild Polara S-100Year: 1965Color: Cherry Red
Shape: Double cutawayType: SolidbodyWood: AshFinish: Cherry red polyurethane lacquerNeck
Wood: MahoganyFretboard: RosewoodRadius: 12 inchesFrets: 22Inlays: Acrylic blocksHeadstock
Shape: Guild-matic symmetricTuners: Guild open-gear with button tunersPickups
Type: 2 Guild humbuckersSelector: 3-way switchControls: 2 volume, 2 toneOther Features
Bridge: Steel Tune-O-Matic style adjustableTailpiece: Guild Bigsby B5 ... more
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1974 Guild S-100 Bigsby in Cherry electric guitar

1974 Guild S-100 Bigsby in Cherry electric guitar



Here for sale 1974 Guild S-100 Bigsby in Cherry electric guitar. Very nice vintage Guild from the early 70s. It sounds and plays great. The guitar features Mahogany body, 60s medium C-shaped Mahogany neck with a bound 12 radius Rosewood fingerboard and the original medium frets, 24 75 scale length, 42mm nut width, 22mm neck depth at 1st, and 23mm at 12th fret. Guild humbucking bridge and neck pickups, 3-way toggle switching with the volume and tone controls for each pickup plus a mini-toggle ... more
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The guitar is in near mint condition, it's been hug on my wall all year and hardly played. Has an excellent set up, beautiful guitar.
The Guild S-100 Polara is an amazing 70's throwback with a look and feel that screams pure vintage. S-100 models have found themselves in the hands of bands like Soundgarden and The Lawrence Arms, so it has some serious alt-rock street cred
The S-100's solid mahogany body and set mahogany neck give it a resonant and throaty... more
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musicmarilyne Comment left 12th December 2012 14:02:09 reply
I have one of the S 100 Mahogany Guild electric guitars with the acorn and oak leaf carvings. I believe Elvis played on of these in a movie. Does anyone know the value of this guitar? Does anyone know what movie Elvis played on of these in? I have the original case as well. Thank you Marilyne


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Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.

1971 Gibson Les Paul Recording guitar owners manual

1971 Gibson Les Paul Recording guitar owners manual The newly designed Les Paul Recording guitar was released in 1971, in many ways as an updated version of the Les Paul Professional that had debuted two years earlier in 1969. The new guitar came with a new owners manual explaining the (somewhat complicated) controls, their operation, and giving other specifications, including recommended strings, action and control settings. Compare with the broadly similar owners manual for the Les Paul Personal / Professional