Guild 1978 catalog page 8. Unlike other Guild solid body models which came with a choice of Guild humbucker, or Dimarzio pickups, the S-70D was DiMarzio only. the model was launched in 1978, and was new for this catalog. The pickups are arranged in a similar manor to the Fender Stratocaster; three Dimarzio SDS-1 (Super Distortion Single coil) pickups and a five way switch. Phase and pickup bypass switches increase the array of sounds available.
What a combination! 3 Dimarzio SDS-1 pick-ups, 5-position pick-up selector, a by-pass switch and a phase switch… Giving you 10 distinct sounds!
There's bite, power and versatility to spare in the DiMarzios. With 24 wide frets on a curved fingerboard... a neatly balanced body in our distinctive, functional shape... the convenience and accessibility of controls and switches... the S-70D is high-performance all the way.
The S-70D was not included in the September 1978 US price list (September 1st, 1978) but was listed alongside an ash/maple version (not mentioned here) in March 1979 (March 1st, 1979), priced as follows: S-70D, $520; S-70AD $560.
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