The 1978 'Guild Electrics - Guitars and Basses Made in USA' catalog contained the full range of Guild electric acoustic and solid body guitars and basses available from the company circa 1978. Like the previous 1975 catalog, it was 12 pages, full colour, with dimensions 11" x 8.5". Pages three to five show the classic Guild electric acoustics, with the rest of the brochure dedicated to a new line up of Guild solid bodies.
The Guild line underwent massive revisions in the mid-late 1970s. Although the available hollow body guitar range was effectively unchanged, the solid body guitars and basses were all replaced. Gone were all the SG-styled models (S-50, S-90, S-100, JS-bass), replaced by a new series with a design unique to Guild. The S-60,S-60D, S-70D, S-300, S-300D and B-301 and B-302 basses were all very well received, in part due to their original good looks, but even more due to their nature as highly effective guitars. Many of these instruments were available with Dimarzio pickups (those with a D suffix), with all guitars fitted with a four octave, 24 fret neck.
Although this catalog is not dated, it seems to be from the very end of 1978, with the back cover image appearing as a stand-alone advertisement in the summer of '78 - but the S-70D not yet included in the September price list of that year. It featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument
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