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1972 Gibson showcase brochures
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 In 1972 Gibson produced a series of 'Guitar of the Month' brochures, each dedicated to one of their high end models, the Les Paul Recording guitar, L5-CES, ES-175D, Super 400-CES, ES-355TD-SV and
Byrdland. Each brochure was a single sheet folded into four panels, with details of the instruments themselves, their features, musical purpose, and a little history behind the development of each guitar. Only the Les Paul Recording was a new model; the others were all well established in the Gibson line. Follow the link to see scans and further information on these leaflets and other Gibson guitar catalogues from the CMI and Norlin periods.
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1966 Kalamazoo KB-1 bass
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 Gibson assembled these 30 1/2" scale Kalamazoo KB-1 basses in their electronics plant in Kalamazoo, MI - separate from the main Gibson plant. They used the same components and hardware as on the Gibson EB bass series; but with a pre-painted masonite body and a bolt-on maple neck; a very different construction to Gibson's usual output. Initially the KB bass had a Mustang-shaped body (see the 1966 Kalamazoo KB-1, left), which was soon redesigned with the classic SG shape (see the 1967 Kalamazoo KB-1, right). Have a listen to sound clips of this bass here.
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Older updates here
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Gibson advertisement (1972)
Gibson ES-355TD-SV electric guitar
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 Gibson advertisement (1972)The Man and the Woman
1972 BB King in full flow on his ES-355TD-SV. BB King has used Gibson hollow bodies like the ES-355 for the best part of the last half century, all called Lucille. This finally resulted in Gibson issuing a BB King signature guitra, the BB King Lucille; effectively an ES-355 without f-holes
The man: B. B. King.
The woman: Lucille, the King's Gibson guitar.
They've been places few ever dream of getting.
To street and alley sounds that sting like brass on brick.
To the quiet, sharp crack of heartbreak.
To the chain-heavy thunder of a troubled mind.
To the cold singing of flophouse bed springs.
To long cold ribbons of misery-crying.
To the muffled wetness of pillow-hidden weeping.
To the bluest. The lostest. The downest.
To the top of the heap. The mountain. The world.
If you're going places on the guitar, wouldn't it be great to travel with a woman like Lucille? Featuring BB King
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| Other adverts for the Gibson ES-355TD-SV electric guitar | |
 Gibson ES-355TD-SV - Yeah I Paid Some Dues
BB King endorsed Gibson products for many years, and featured in numerous catalogs and adverts; always playing an ES-355TD-SV or the BB King Lucille guitar - basically an ES-355 but without f-holes... | |
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