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GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1973)

Yeah I Paid Some Dues

Gibson ES-355TD-SV

BB King endorsed Gibson products for many years and featured in numerous catalogs and adverts; always playing an ES-355TD-SV or the BB King Lucille guitar - basically an ES-355 but without f-holes, in order to reduce feedback whilst performing. He can be seen here bending a note on an ES-355TD-SV. More about BB King and Gibson.

Later, BB King would go on to endorse the (Gibson/Moog) L5 Lab series amplifier.

Yeah i've paid some dues.
And when I sing about it
Lucille understands.
And she sounds mean and low.
She understands about being happy too.
You see Lucille is like a part of me.
She's a Gibson, brother.

B.B. King

Gibson advertisement (1973) Yeah I Paid Some Dues

Other related vintage advertisements

Gibson ES-355TD-SV - Tony Mottola has a New Sound
Gibson ES-355TD-SV - Tony Mottola has a New Sound
Tony Mottola was well respected session and studio musician of the 1950s and 60s, working with dozens of artists, most notably Frank Sinatra. He is shown here advertising the Gibson range of amplif...
Gibson ES-355TD-SV - Tony Mottola
Gibson ES-355TD-SV - Tony Mottola
Gibson produced a number of advertisements across 1965 and '66 focussing on individual endorsing artists - typically jazz musicians, and each with a high end electric acoustic model. The images wer...
Gibson ES-355TD-SV - The Man and the Woman
Gibson ES-355TD-SV - The Man and the Woman
BB King in full flow on his ES-355TD-SV. BB King has used high-end Gibson thin-line hollow bodies like the ES-355 for the best part of the last half century, all called Lucille. This finally result...

2025 Vintage Guitar price guide 2025 Vintage Guitar price guide

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Vintage guitar parts for sale

Gibson ES-355TD-SV

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100% ORIG. VINTAGE 1973-75 GIBSON SJ DELUXE SOUTHERN JUMBO ACOUSTIC GUITAR-CASE

100% ORIG. VINTAGE 1973-75 GIBSON SJ DELUXE SOUTHERN JUMBO ACOUSTIC GUITAR-CASE

West Islip, New York, 117**, UNITED STATES OF AMERICA

$2090


(I). UP FOR YOUR CONSIDERATION IS THIS from THE COLLECTION OF JD FROM MINDFREAK TV SERIES, CRISS ANGEL'S BROTHER
100% ORIGINAL VINTAGE 1973-75 GIBSON SJ ACOUSTIC DELUXE GUITAR w / HARD CASE
Gibson SJ DELUXE 1973 ~ 75 (1970s)
This model to be a 1973-75s model based on the serial number. Southern Jumbo features with a beautiful natural Spruce top
The Gibson Southern Jumbo (SJ) Deluxe was a Norlin-era rebranding of the original Southern Jumbo, which technically ended production ... more
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1950s Gibson BR-9 Lap Steel Guitar Scale Marker Board Vintage Original Part

1950s Gibson BR-9 Lap Steel Guitar Scale Marker Board Vintage Original Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$149

Wood construction original finish, silk screen markers, normal vintage wear with weathered patina , one heavy ding near marker 9, fine weather checking, string wear, Original Gibson Part, Thanks for looking
... more
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1973 Gibson Les Paul Deluxe Goldtop

1973 Gibson Les Paul Deluxe Goldtop

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$6499

1973 Gibson Les Paul Deluxe Goldtop This is a fantastic example of a legendary guitarSound is excellent, gritty and growlingVintage piece wit some superficial checking and blemishes on goldtop. Stop tail has chrome flaking, but generally in very good condition for its ageGrover tuning keys installed with nashville bridge Comes with original machine gun case
Note: Item listed here may also be available on other online marketplaces. I will update as soon as possible to account for changes in ... more
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1983 Gibson Les Paul LP Standard Wine Red Factory Gibson Stamped Kahler-Chainsaw

1983 Gibson Les Paul LP Standard Wine Red Factory Gibson Stamped Kahler-Chainsaw

Bigfork, Montana, 599**, UNITED STATES OF AMERICA

$3999

This listing is for a
1983 Gibson Les Paul LP Standard Wine Red Guitar Factory Gibson Stamped Kahler W / Chainsaw Case
This is a cool one
A very nice vintage LP in wine red with the Factory Kahler. This is the Gibson stamped bridge that Kahler produced for Gibson at that time period, one of only 500 made
The guitar is all stock and original
A few minor marks here and there as you can see, but overall, extremely clean and extremely original
The hardware is in excellent ... more
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1960s Gibson C-6 Electric Classical Richard Pick White Kalamazoo Soundho N O.S.

1960's Gibson C-6 Electric Classical Richard Pick White Kalamazoo Soundho N O.S.

Madison, Wisconsin, 537**, UNITED STATES OF AMERICA

$99

FROM AN ORIGINAL GIBSON KALAMAZOO EMPLOYEE
REAL DEAL-NOT REPRODUCTION
1960's Gibson C-6 Electric Classical Richard Pick White Kalamazoo Soundhole Label
NEW OLD STOCK !
... more
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Vintage 1970s Gibson GPA-70  ~  4-Channel Public Address (PA) Amplifier  ~  Works

Vintage 1970's Gibson GPA-70 ~ 4-Channel Public Address (PA) Amplifier ~ Works

Santa Ana, California, 927**, UNITED STATES OF AMERICA

$140

Vintage 1970's Gibson GPA-70 ~ 4-Channel Public Address (PA) Amplifier ~ Works

Pleasetake advantage of the zoom feature on the photos to judge cosmetics foryourself. What you see in the photos is what exactly you receive. Ifit's not pictured it's not included
For orders with the Free Shipping, we reserve the right to use themost cost-effective means of shipping. In-store pickup only available by prior arrangementONLY
Shipping: Weship all items within 1 business days of ... more
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Vintage 1965 Gibson Skylark lap steel with case Korina

Vintage 1965 Gibson Skylark lap steel with case Korina

Brimfield, Illinois, 615**, UNITED STATES OF AMERICA

$2400

Great condition!
The Vintage 1965 Gibson Skylark lap steel is a rare and sought-after electric guitar known for its classic design and superior craftsmanship. With a solid body made of high-quality Korina wood and a 6-string configuration, this lap steel offers a rich and vibrant sound ideal for musicians looking to add a unique touch to their musical journey. The inclusion of the original case adds to the authenticity and appeal of this vintage gem, making it a valuable addition to any ... more
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1957 Gibson Les Paul Junior Tobacco Sunburst

1957 Gibson Les Paul Junior Tobacco Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$11999

Just in is this great 1957 Gibson Les Paul Junior
Quick Details
Weight 7 8lbs
Nut Width 1 69
Depth at 1st fret 0 88
Depth at 12th 1 00
This is a great playing and sounding 1957 Les Paul JR
The Tobacco burst finish shows its wear and age with dings and small chips on it to be expected from a guitar this vintage. The clear also has some light rash or burn to it so there is light spotting or dimples in the lacquer. It is mostly on the back and bottom of the guitar. We tried ... more
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Vintage 1959 Gibson Double Black Long Magnet PAF Pickup 7 82k HOT Les Paul Burst

Vintage 1959 Gibson Double Black Long Magnet PAF Pickup 7 82k HOT Les Paul Burst

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$5995

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
One KILLER Vintage Gibson 1959 DOUBLE BLACK PAF pickup
Another KILLER set of PAFs has just arrived and we are thrilled to have more in stock, as these are getting SO scarce and hard to come by.
This is the "long magnet" version of the PAF - found from late 1957 thru 1959. This is a Standard Spaced PAF Identical to those found in 1959 Les Paul Bursts!
This is a very ... more
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1960 Gibson Les Paul Junior 100% Original

1960 Gibson Les Paul Junior 100% Original

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$11000

This is a 1960 (I think) Les Paul Junior. The guitar is 100% original in every way, although it does have a few miles on it. The guitar has its original electronics, and all parts are original. It has had no breaks, cracks or previous repairs. It has had a recent fret dress and is ready to go. Frets are at 80%. She weighs 7 1 lbs
The only issue is At some point, it looks like some sort of paint stripper dripped on the headstock and ate through the finish in those spots. Unfortunately, it ... more
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vintage Gibson 1969 1970 chrome stop tailpiece stud for Les paul standard es-335

vintage Gibson 1969 1970 chrome stop tailpiece stud for Les paul standard es-335

Smithfield, Rhode Island, 029**, UNITED STATES OF AMERICA

$140


from RetroGuitarParts vintage guitars + parts.
archtop and jazz specialist!
click on "see other items" to check out our many new and vintage USA guitar parts!
Yowza! Very hard to find .this is an original 1969 Gibson Les Paul chrome stop bar tailpiece in beautiful condition with original studs. It is in excellent, really clean condition, with minor signs of handling
Tailpiece weighs just under 3 0 ounces ... more
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Vintage 1959 Gibson M-69 PAF Ring set w /  Screws & Springs Les Paul Custom, SG 60

Vintage 1959 Gibson M-69 PAF Ring set w / Screws & Springs Les Paul Custom, SG 60

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$395

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Gibson c 1959 m-69 Ring Set
Complete with original screws and springs!
This is the 1 / 2" bridge ring and the standard short neck ring
1 / 2" bridge ring is correct for Les Paul Customs, SG Custom and Standards and any PAF equipped archtop!
This set has very light wear and a mild patina
Perfect for a vintage Gibson that is very clean!
- original condition with no ... more
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1966 Vintage Gibson EB-2 Cherry Red Bare Body & Neck USA PROJECT 1960s

1966 Vintage Gibson EB-2 Cherry Red Bare Body & Neck USA PROJECT 1960s

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$1597

Up for sale is a 1966 Gibson EB-2C Cherry Red semi-hollow body and neck ?? a true vintage USA project piece for restoration enthusiasts. This body and neck set comes straight from the Kalamazoo factory, retaining its beautiful original cherry finish and that unmistakable ?60s Gibson craftsmanship. Whether you??re looking to restore a period-correct EB-2C or build a custom vintage-style bass, this is an excellent foundation
? Details:
Model: Gibson EB-2CYear: 1966Origin: USA (Kalamazoo ... more
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1960s Gibson Black Headstock Logo  NEW OLD STOCK !

1960's Gibson Black Headstock Logo NEW OLD STOCK !

Madison, Wisconsin, 537**, UNITED STATES OF AMERICA

$199

FROM AN ORIGINAL GIBSON KALAMAZOO EMPLOYEE
REAL DEAL-NOT REPRODUCTION
1960's Gibson Black Headstock Logo
NEW OLD STOCK !
... more
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Gibson Pickguard Bracket Gold Arch Top L5 Super 400

Gibson Pickguard Bracket Gold Arch Top L5 Super 400

La Mesa, California, 919**, UNITED STATES OF AMERICA

$30

Gibson Pickguard Bracket Gold Arch Top L5 Super 400 get it here ebof 11 14
... more
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vintage 1961 1962 Gibson ABR1 bridge for es 355 L5 Super 400 Les Paul Custom SG

vintage 1961 1962 Gibson ABR1 bridge for es 355 L5 Super 400 Les Paul Custom SG

Smithfield, Rhode Island, 029**, UNITED STATES OF AMERICA

$1350


from RetroGuitarParts vintage guitars + parts.
archtop and jazz specialist!
click on "see other items" to check out our many new Gibson USA parts!
These are hard to find!! This is a 1962 wired Gibson abr1
This might be the nicest ??62 abr1 you can find! All original! Gold plate shows natural relic wear revealing nickel underplate. Saddles are original, matched, and notchedlightly on center. Screws are all matched and have the thinner type / slightlybeveled ... more
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ONE GIBSON early 80s TREBLE SIDE Tuner for Les Paul SG Firebrand Challenger

ONE GIBSON early 80's TREBLE SIDE Tuner for Les Paul SG Firebrand Challenger

Miami, Florida, 331**, UNITED STATES OF AMERICA

$35

This listing is for one early 80's chrome plated TREBLE SIDE Gibson guitar tuner as used on some Gibson guitars during that era. Please note: only one screw per tuner. Please do your own research to see if it's correct for your guitar. Vintage wear, pitting, and some bubbling of the chrome plate. Please see pics. Original Bushing, screw, and washer included. You may not receive the exact same tuner in picture but it will be in same or better condition
Sales tax will be added by ebay. I will... more
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1988 Vintage Gibson SG Special BLACK Ebony Fretboard Pat No. Pickups 1980s USA

1988 Vintage Gibson SG Special BLACK Ebony Fretboard Pat No. Pickups 1980s USA

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$1997

Up for sale is a vintage 1988 Gibson SG Special in sleek Black finish, complete with an ebony fretboard and its original 1980s Gibson chainsaw case. This player-grade SG packs classic rock tones with a lightweight feel and a fast, slim neck profile for comfortable playability. A killer ?80s Gibson for players and collectors alike
? Details:
Year: 1988Finish: BlackWeight: 6 lbs 15 ozNut Width: 43 3mm1st Fret Thickness: 20 20mmNeck Shape: Slim C-D ProfileFingerboard: EbonyPickups: ... more
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Gibson Vintage Super 400 Ces Florentine Sunburst 1966 - PAF Pickup!

Gibson Vintage Super 400 Ces Florentine Sunburst 1966 - PAF Pickup!

Wichita, Kansas, 672**, UNITED STATES OF AMERICA

$22975

Original condition, very nice condition. Comes with one PAF pickup and one patent number pickup. Sounds incredible, would trade locally for high end strats or lps, located in Wichita Kansas.
... more
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1960 Gibson ES-355 TD Cherry Mono w /  Factory Bigsby, Period-Correct HSC

1960 Gibson ES-355 TD Cherry Mono w / Factory Bigsby, Period-Correct HSC

Woodbury, New York, 117**, UNITED STATES OF AMERICA

$32999

1960 Gibson ES-355 TD Cherry Mono w / Factory Bigsby, Period-Correct HSC
Vintage Gibson Collectors! We have a truly rare and unique guitar to share with you today! For sale is this 1960 Gibson ES-355 TD model. The 355 is right up there with the Les Paul and Stratocaster, in terms of its impact on modern music. Chuck Berry, B B. King, Keith Richards??The names go on and on. Nearly every popular rock musician, can trace some influence to a player that used a 355, in some form
Featuring a ... more
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Find more Gibson ES-355TD-SV at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

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1970 Rosetti Epiphone guitar catalogue

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A World of Guitars by Rosetti - 1971

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1968 Selmer guitar catalogue

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1961 Hohner Zambesi

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1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

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1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music