BB King endorsed Gibson products for many years and featured in numerous catalogs and adverts; always playing an ES-355TD-SV or the BB King Lucille guitar - basically an ES-355 but without f-holes, in order to reduce feedback whilst performing. He can be seen here bending a note on an ES-355TD-SV. More about BB King and Gibson.
Later, BB King would go on to endorse the (Gibson/Moog) L5 Lab series amplifier.
Yeah i've paid some dues.
And when I sing about it
Lucille understands.
And she sounds mean and low.
She understands about being happy too.
You see Lucille is like a part of me.
She's a Gibson, brother.
B.B. King
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