Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acoustic, the Wildwood acoustic (with stained grain back and sides) and finally the Solid-State Twin/Reverb Amplifier.
The Coronado and Wildwood acoustics were fairly new models, although they had been around long enough to be included in the 1966 Fender catalogue. The Solid State amplifier range was brand new though, and had not been included in Fender catalogues to date. Note the very early tailpiece design of the Fender Coronado; this was only fitted to the very earliest examples used for promotional purposes, and was not generally fitted to production guitars.
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
1967 saw Fender pushing some new lines
Fantastic customized, one-ot-a-kind WILDWOOD guitars: new expanded Coronado Series guitars and basses; the new improved Fender Solid-State Series amps; all...