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FENDER | ADVERTISEMENTS

Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Telecaster - Don

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazzmaster - Get Fenderized

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Fender American Vintage II 1961 Stratocaster Left-Hand Guitar, 3-Color Sunburst

Fender American Vintage II 1961 Stratocaster Left-Hand Guitar, 3-Color Sunburst

National City, California, 919**, UNITED STATES OF AMERICA

$2100

YOUR BEST SOURCE FOR PRO AUDIO GEAR Free shipping on Domestic orders* 30-day returns moneyback guarantee Customer Support Online Chat Fender American Vintage II 1961 Stratocaster Left-Hand Guitar, 3-Color Sunburst
Description
Open Box, Customer Return, May show signs of wear, Guitar has a dent on the headstock

Player's Perspective
Finally, some love for the lefties! And Fender decided to show it in the best of ways with this gorgeous new lefty American Vintage ... more
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1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$35000

Up for sale, a 1962 Fender Jazzmaster in excellent condition and in perfect working order, complete with an era-correct hardshell case. Produced in the first quarter of 1962 and boasting a slab rosewood fretboard, this Jazzmaster features its original "double custom color" finish, with Fiesta Red over a basecoat of Dakota Red. Notably rare even for a Pre-CBS custom color Jazzmaster, the non-matching headstock and tortoise pickguard further differentiate this model from later examples ... more
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1968 Fender Telecaster Custom

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000


Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more
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Fender Squier Stratocaster 1960s Electric Guitar - Lake Placid Blue (SS2106178)

Fender Squier Stratocaster 1960's Electric Guitar - Lake Placid Blue (SS2106178)

Oklahoma City, Oklahoma, 731**, UNITED STATES OF AMERICA

$500

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Fender 1973 Bronco Dakota Red Electric Guitar Vintage Rare

Fender 1973 Bronco Dakota Red Electric Guitar Vintage Rare

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA

$2900

Retro Gear Shop is a high-end boutique store located in Nashville, Tennessee
Fender 1973 Bronco Dakota Red
For sale is a rare vintage Fender 1973 Bronco Dakota Red electric guitar. This came from Reid Shippen's studio here in Nashville (famous mixer / producer) and may have been used on some of his hit records. Please verify details for yourself from the photos
* Check out the pictures to make sure you like it. Pictures are of actual item for sale *
Flat rate shipping in the USA ... more
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1979 Fender Stratocaster With Original Hardshell Case

1979 Fender Stratocaster With Original Hardshell Case

Elmhurst, Illinois, 601**, UNITED STATES OF AMERICA

$2899

Revolution Music is proud to present this Beautiful, 1979, Black on Black Fender Stratocaster in great condition. This vintage beast oozes with mojo. There is honest wear throughout. The guitar has some kinks, scratches, & chips. It sounds amazing. Original Hardshell Case with 2 broken latches included.

WE HAVE A BRICK AND MORTAR STORE - PLEASE GIVE US A CALL OR STOP BY IF YOU HAVE ANY QUESTIONS  


Shipping in the continental USA will be by FedEx Ground or ... more
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Used Fender American Vintage II 1957 Stratocaster LH 2-Color Sunburst w / Maple FB

Used Fender American Vintage II 1957 Stratocaster LH 2-Color Sunburst w / Maple FB

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1750

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Used Fender American Vintage II 1957 ... more
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1980s Fender 57 American Vintage Fullerton Stratocaster Sunburst Low V Serial!

1980s Fender '57 American Vintage Fullerton Stratocaster Sunburst Low V Serial!

Elmhurst, Illinois, 601**, UNITED STATES OF AMERICA

$3499

Revolution Music is proud to present this Beautiful, 1980s Fender Vintage Series Stratocaster in great condition. This vintage beast oozes with mojo. There is honest wear throughout. The guitar has some kinks, scratches, & chips. It sounds amazing. Original Hardshell Case and Case Candy included.

WE HAVE A BRICK AND MORTAR STORE - PLEASE GIVE US A CALL OR STOP BY IF YOU HAVE ANY QUESTIONS  


Shipping in the continental USA will be by FedEx Ground or UPS ... more
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Two 1980 1981 Original Fender Jazzmaster Pickups One Good One Dead

Two 1980 1981 Original Fender Jazzmaster Pickups One Good One Dead

Wilkes-Barre, Pennsylvania, 187**, UNITED STATES OF AMERICA

$200

I Have These Two Pickups Listed Separately .One Is Good One Is Dead .You Can Buy Them Both Here For $200 . I Will End The Separate Listings If These Are Purchased .Grey Fiber . 08 08 81 . do not know if 1980 or 1981 no lead wires .Sale Final .No Returns... more
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1977 Fender Telecaster Custom Natural finish with Fender soft case

1977 Fender Telecaster Custom Natural finish with Fender soft case

Laguna Niguel, California, 926**, UNITED STATES OF AMERICA

$3500

Good condition 1977 Fender Telecaster Custom in natural finish with maple neck / fingerboard Guitar has the usual nicks, scratches, marks, worn thru finish spots, fading, finish checking consistent with instruments of this age Someone prior to me has removed the serial number decal on the headstock, but the other location underneath the original pickguard has the serial # on it Not a stripped to natural finish, but an original natural finish. I mention this as I have noticed some sellers ... more
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Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!

Ramona, California, 920**, UNITED STATES OF AMERICA

$2795

Vintage 1979 Fender Stratocaster with OHSC - Plays, Sounds, Looks great!
A few small dings but in fantastic condition for the age. Comes with original case, trem arm and case info.
Lots of fret life left and great setup!
Weighs in at 9 4 lbs.... more
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1980 Fender Precision Bass Special Candy Apple Red w case

1980 Fender Precision Bass Special Candy Apple Red w case

Doylestown, Pennsylvania, 189**, UNITED STATES OF AMERICA

$2200


1980 Fender Precision Bass Special Candy Apple RedWeight: 10 5 LBSOriginal pickupWired passive as a regular P Bass with new potsThird pot is not connected Strap buttons changed to SchallerComes with case which has lots of wear, see picturesBass shows lots of wear, frets and neck in fair conditionNeck is straight, plays great, sounds great
D-Town Guitars1109 N Easton Rd Doylestown PA 18902
Mon-Fri 12-8pm Sat 11-3pm EST- closed on Sundays... more
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1975 Fender Stratocaster Natural Ash Hardtail - Vintage 1970s Strat! No Routes

1975 Fender Stratocaster Natural Ash Hardtail - Vintage 1970's Strat! No Routes

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$2700


1975 Fender Stratocaster Natural Hardtail!
Very nice 1975 Fender Stratocaster in Natural. Hardtail Ash Body. This one is in very good plus condition with some wear on the back of the body and general play wear in its nearly 50 years. Early 1975 as there is still the worm route present that went away later in the year. No routes or refins. The guitar is all original besides the pots date to 1980, 5-way switch, strap buttons, and brass nut. The guitar plays and sounds excellent! Good honest... more
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1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent orig

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$5475

1974 Fender Stratocaster USA Natural Hardtail Maple neck vintage excellent all original She weighs in at 8lbs .05oz3-way switch sounds awesome very clean example. SN #564607The sought after maple neck is in excellent condition with some minor wear on the frets (see photos)Sounds and looks great and plays so easy. Please feel free to ask questions
Please note that the handling charge is for shipping insurance only. Local pick up is welcome... more
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1983 Fender 62 Stratocaster JV ST62-65 w /  USA Fullerton Pickups & Case, Japan

1983 Fender '62 Stratocaster JV ST62-65 w / USA Fullerton Pickups & Case, Japan

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3000

Up for sale, a 1983 Fender Stratocaster ?62 vintage reissue model ST62-65 in exceptional, 100% original condition and in perfect working order, complete with a vintage Fender tweed hardshell case. Crafted early in the second year of Fender Japan production, this ??Japanese Vintage?? (JV) series guitar is a particularly rare example, loaded with the same pickups used on the Fender USA Fullerton factory reissues from the same year
Extremely accurate to vintage spec and sold only within Japan, ... more
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Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$250

PLEASE READ THE ENTIRE LISTING BEFORE ASKING QUESTIONS OR PURCHASING THIS ITEM.

Up for sale is this unique, new in the original packaging Starcaster Mini Strat guitar by Fender in a gloss black finish with only a single humbucker bridge pickup. This is a combo pack that includes the guitar, cable, Fender ??Mini Deluxe?? Amp, picks, Strap, and a large sticker sheet with one sticker missing.

This mini Strat guitar is a very cool and unique body design that has only a single... more
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1985 Fender Stratocaster 6-String Electric Guitar, Made In Japan b-x

1985 Fender Stratocaster 6-String Electric Guitar, Made In Japan b-x

Owensboro, Kentucky, 423**, UNITED STATES OF AMERICA

$800

Please refer to the pictures to view item condition.
If you have any questions regarding this item, please feel free to message us.
The "b-x" in the title is for our store reference only and does not pertain to the item.
Only what is shown in the pictures is what is included with the item.
Shipping address can NOT be changed after purchase.
Shipping to domestic USA only, excluding Hawaii and Alaska.
This item is located in our retail store and could be sold at... more
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1978 Fender Mustang Vintage Electric Guitar Antigua, Collector Grade w /  Case

1978 Fender Mustang Vintage Electric Guitar Antigua, Collector Grade w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4500

Up for sale, a 1978 Fender Mustang in 100% original, collector-grade condition and in perfect working order, featuring a custom color Antigua finish and complete with the original hardshell case. Sparingly played, there is virtually no aging of the Antigua gloss finish, retaining its original cream to gray / green burst gradient
Clear and authoritative-sounding acoustically with an ash body, this Mustang has a round, snappy sound that translates well through the pair of gray bobbin single ... more
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1958 JENSEN P10R 220847 ORIGINAL CONE MATCHED SET BASSMAN, SUPER VIBROLUX FENDER

1958 JENSEN P10R 220847 ORIGINAL CONE MATCHED SET BASSMAN, SUPER VIBROLUX FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$900

Matched pair 1958 Jensen AlNiCo P10R speakers 220847 with original cones matched set. These speakers were manufactured in the United States and has a frame type of 10" in a beautiful Teal Blue color. The guitar is a part of the . It is perfect for guitar enthusiasts who are looking for a vintage sound. The model year of the guitar is 1958 and it is ideal for musicians who are looking for a unique sound in their music. This instrument is suitable for both professionals and beginners who want to ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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