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FENDER | ADVERTISEMENTS

Fender Guitar / Amp Advertisements, 1950s-1980s

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Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Fender Telecaster - Don

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

Fender Precision - The best things don

The best things don't always need big packages
Fender Precision - 1958

Fender Telecaster - Listen

Listen
Fender Telecaster - 1959

Fender Jaguar - Quality is seen

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Fender Jazzmaster - Boy I Can

Boy I Can't Wait
Fender Jazzmaster - 1962

Fender Jaguar - Quality is felt

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

Fender Jazzmaster - You Won

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

Fender Jaguar - No Finer Image

No Finer Image
Fender Jaguar - 1966

Fender Coronado - Olé

Olé
Fender Coronado - 1966

Fender Jazzmaster - You won

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Fender Jazzmaster - Wherever you go you

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Jazzmaster - Get Fenderized

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Fender Coronado - Full Color Sound

Full Color Sound
Fender Coronado - 1967

Fender Telecaster - Pick A Winner

Pick A Winner
Fender Telecaster - 1968

Fender Telecaster - Groovy Naturals

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Fender XFL1000 - Power Tower

Power Tower
Fender XFL1000 - 1969

Fender Electric Guitars - Easy Pickings

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

Fender Amplifiers - The Naked Truth

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

Fender Precision - In Concert

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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1958 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand W /  Case

1958 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand W / Case

Tucson, Arizona, 857**, UNITED STATES OF AMERICA

$4000

1958 Fender Duo Sonic in its original Desert Sand finish

Someone attempted to route this guitar and cut off a good amount of the wood under the pickguard. Please study all photos for proper understanding of condition

The pickups on this guitar are not the original pickups, the pickups are Custom Shop Seymour Duncan Antiquities that were put in more recently. Aside from the pickup switch, everything underneath the pickguard has been replaced.

WHATS ORIGINAL ... more
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1974 Fender Stratocaster Custom In House Shop Magnificent Light Relic Build

1974 Fender Stratocaster Custom In House Shop Magnificent Light Relic Build

Chardon, Ohio, 440**, UNITED STATES OF AMERICA

$4800

1974 FENDER STRATOCASTER CUSTOM GENUINE MILD RELIC BUILD WITH ALL PERSONALLY HAND SELECTED HIGH END PERIOD CORRECT PARTS, WITH NO EXPENSE SPARED !!
I HAVE BEEN A MID 70'S STRATOCASTER LOVER SINCE I PURCHASED MY FIRST 1974 BRAND NEW IN 1975 & SO MOST OF MY GUITARS ARE 1974 FENDER STRATOCASTERS
I ALSO HAVE COLLECTED SEVERAL ONE OF A KIND PARTS OVER THE YEARS WITH THE PLANS ON BUILDING A COUPLE GUITARS TO MY PERSONAL LIKING, ... more
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1972 Fender Telecaster  Ash Body Maple Neck

1972 Fender Telecaster Ash Body Maple Neck

New Windsor, Maryland, 217**, UNITED STATES OF AMERICA

$4500

Ash Body Maple neck I Bought this from a friend and was going to keep it and use it as my to-go guitar, but do to some family matters I decided to let this one go. When I bought it someone had routed the neck pickup cavity and did not do such a great job, so I had a local luthier do it right. The controls and bridge pickup from what I believe are original the Neck pickup I am not sure. Never the less it's a great guitar . I had it set up and re-stringed just the other day . You may like higher... more
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Fender 1965 Slab Rosewood Music Master Neck

Fender 1965 Slab Rosewood Music Master Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$300

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1965 Olympic White Duo Sonic or Music Master Alder Body

Fender 1965 Olympic White Duo Sonic or Music Master Alder Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$400

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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1976 Fender  Mustang Guitar

1976 Fender Mustang Guitar

Harrison, Ohio, 450**, UNITED STATES OF AMERICA

$1150

Offered is a Vintage 1976 Fender Mustang electric guitar The guitar is all original except the body has been refinished and the tremolo arm. The pots dates 1377605 (5th week of 1976 CTS pots. Early 76 which still has the serial number on F plate reading 708376 as mid 76 serial numbers were on the headstock. Pickups and all electronics original and function correct. All hardware original( except trem arm). The guitar plays great , low action and has the tone we all desire from a Mustang. The ... more
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Fender, Squier, electric guitar, beige and off-white made in 1950s made in Japan

Fender, Squier, electric guitar, beige and off-white made in 1950s made in Japan

Lindsay, Oklahoma, 730**, UNITED STATES OF AMERICA

$20000

For sale vintage fender, squire guitar... more
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1978 American Standard Fender Telecaster .

1978 American Standard Fender Telecaster .

Orangevale, California, 956**, UNITED STATES OF AMERICA

$1750

78 American Standard Telecaster, bought in 84 / I'm selling this guitar AS IS working excellent and in nice original condition bought in 84 , Schecter Brass had been installed 1978 American Fender guitar s / n S729174
Original except Schecter Brass had been installed , Bridge, tuners and control coverI also kept the schecter brass pick guard will send withIve had this guitar for 40 years .Its been a great solid guitar .Ash Body 8-10 lbsFinish is turned more matte Looks ... more
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Fender 1973 Veneer Rosewood Music Master Bass Neck

Fender 1973 Veneer Rosewood Music Master Bass Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$100

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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Fender 1973 Blonde Music Master Bass Body

Fender 1973 Blonde Music Master Bass Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$100

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more
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2022 Fender American Vintage II 1963 Telecaster  3-tone Sunburst

2022 Fender American Vintage II 1963 Telecaster 3-tone Sunburst

Augusta, Georgia, 309**, UNITED STATES OF AMERICA

$1799

A very nice 2022 AVII Telecaster originally from Dave??s Guitars. Excellent condition and very resonant. Weight on my bathroom scale is 7lbs 11oz. There is a small chip on the back by the neck plate (which is common for these). Comes with all the original case candy and Fender hardshell case. All in all, a very nice playing telecaster based on the ?63 Model
... more
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Fender precision base 1973

Fender precision base 1973

Modesto, California, 953**, UNITED STATES OF AMERICA

$2495

1973 Fender Precision base with Fender case. Guitar is in great condition, natural finish. NO INTERNATIONAL BIDS WILL ONLY SHIP TO LOWER 48 STATES
... more
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USED Fender American Vintage II 1973 Stratocaster (048)

USED Fender American Vintage II 1973 Stratocaster (048)

Pikeville, Kentucky, 415**, UNITED STATES OF AMERICA

$2000

Physical Condition
This guitar is in great condition with very little wear. Most notably, there is a small finish chip along the rear edge of the body near the lower strap button. There are also a few light scuffs and swirl marks on the body, some light scratches on the pickguard, and some light tarnishing on the hardware, but clean condition overall. Otherwise, there is no other cosmetic damage to make note of aside from some superficial scratches associated with normal play and use. ... more
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1973 Fender Telecaster Deluxe All Original

1973 Fender Telecaster Deluxe All Original

Redondo Beach, California, 902**, UNITED STATES OF AMERICA

$5000

This is a Bitchin' 1973 Telecaster Deluxe It is All Original When Leo decided to build a humbucker guitar, he went to the man who invented humbuckers Seth Lover, and created the "Fender Full-Range Humbucker" In keeping with the Fender sound, it's a more "open" sounding pickup than the Les Paul humbucker
As this is a 52 year old guitar and hasn't lived under someone's bed It's been played and loved. It's got Tone and Mojo
Solid Alder Body in a Natural Finish Maple Neck with 21 Original ... more
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1981 fender stratocaster With Hardshell Case

1981 fender stratocaster With Hardshell Case

Hayward, California, 945**, UNITED STATES OF AMERICA

$2580

1981 fender stratecaster with case. Works beautiful, beige color, well taken care of. Vintage and hard to find in this condition. All original parts Comes with a brand new hard-shell case
... more
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1982 Fender WALNUT STRAT Stratocaster 100% complete with paperwork GOLD hardware

1982 Fender WALNUT STRAT Stratocaster 100% complete with paperwork GOLD hardware

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$6190


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1982 Fender Walnut Strat in its original finish. It has a good playing neck with great frets. It's all original and 100% complete along with its original tweed hardshell case, gold tremolo arm, original strap, original warranty card and original owner's manual. A custom made wood shim was made to give a proper neck angle. It's in EXCELLENT condition with only very minor cosmetic wear. Everything remains ... more
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Fender Strat USA 1985

Fender Strat USA 1985

Raleigh, North Carolina, 276**, UNITED STATES OF AMERICA

$1700

Sweet mid 80??s Strat!! Clapton
Excellent condition for a used instrument!! I??ve mostly had it in a case for over a decade! Very little wear on this one!!
... more
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Vintage 1973 Fender Telecaster Blonde 100% original Near Mint condition

Vintage 1973 Fender Telecaster Blonde 100% original Near Mint condition

West Sacramento, California, 956**, UNITED STATES OF AMERICA

$5899


1973 Fender Telecaster maple neck in near mint condition with original hard case. Rare vintage guitar with no modifications. 100% original down to every screw. Date correct pot codes with factory original solder joints . Neck date stamped March of 1973. Lightly played fretboard still has the factory finish showing minimal wear. Beautiful original lacquer finished body with no checking . There are some normal play marks above the pickguard and the body has a couple of small nicks. The ... more
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Fender Yngwie Malmsteen Stratocaster Electric Guitar Vintage White w /  Case

Fender Yngwie Malmsteen Stratocaster Electric Guitar Vintage White w / Case

Newberg, Oregon, 971**, UNITED STATES OF AMERICA

$1250

Incredible 2022 American Fender Yngwie Stratocaster.

A couple notes -

* I swapped the bridge single coil for a mini JB Seymour Duncan. The mod was done professionally at Guitar Center. I will include the original single coil.

* swapped 70??s tuners for kluson locking 70s tuners - they drop in, no mod to the headstock. I will include the original tuners.

* guitar is in pristine condition except for a line scratch on the back; I can??t even photograph... more
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1974 FENDER STRATOCASTER, Near Mint, 100% Original with OHSC!!

1974 FENDER STRATOCASTER, Near Mint, 100% Original with OHSC!!

Woodland Hills, California, 913**, UNITED STATES OF AMERICA

$4000

Left Handed 1974 Fender Stratocaster, Near Mint, 100% Original with OHSC
This is a beautiful Lefty Strat from 1974, Serial # 653293, last year for the staggered pole pieces, Sunburst finish, tremolo, all original, looks barely played, B Neck (1 5 / 8 at the nut), neck depth is on the flatter side (around .78 at the 1st fret), weighs 8 2 lbs, missing trem arm (easy to replace), original bridge cover and left handed case, sold as is, no returns
... more
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