Fender Guitar / Amp Advertisements, 1950s-1980s

Vintage Fender guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Fender guitars for sale

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Fender Twin Reverb Empty Cabinet 2005 1965-2005 Edition Blonde Tweed Shell

North Charleston, South Carolina, 294**, UNITED STATES OF AMERICA

$495

Fender Twin Reverb-Amp empty cabinet only
Genuine 1965-2005 Edition (40th Anniversary limited reissue)
Blonde / tweed covering with wheat grill cloth
Original badge, top handle, present
Speakers and all electronics / chassis removed ?? this is the empty cabinet / shell only
Shows normal use, dirt, and staining on the grill cloth (see photos). Structurally solid
Perfect for a rebuild, custom amp project, or matching a chassis
Local pickup preferred in the Summerville ... more

Fender Eminence Matching Pair 12?? 8 Ohm Speakers OEM Twin Reverb 1965-2005

North Charleston, South Carolina, 294**, UNITED STATES OF AMERICA

$295

Matching pair of original Fender Special Design 12?? guitar speakers made by Eminence USA
?? Both are 12-inch
?? Both are 8 ohm
?? Codes: 037617 / 12:1042A / 67-C534C 0088
?? Original Fender / Eminence labels intact on both
These were pulled as a matched set from the same Fender Twin Reverb-Amp ??Genuine 1965-2005 Edition?? cabinet (the 40th anniversary blonde / tweed reissue)
Condition: Fully working. Both speakers tested and functioning properly. Show normal used ... more

Fender 65 Twin Reverb Chassis Working AC055553 1965-2005 Edition Tube Amp

North Charleston, South Carolina, 294**, UNITED STATES OF AMERICA

$795

Complete working chassis from a Fender ??65 Twin Reverb-Amp ??Genuine 1965-2005 Edition?? (the special 40th anniversary blonde model)
Details:
?? Model: 65 Twin Reverb-Amp
?? Serial Number: AC 055553
?? Power rating: 260W / 120V 60Hz
?? Comes with Groove Tubes GT6L6S power tubes (and preamp tubes installed)
?? All original transformers, reverb drive, controls, and jacks present
?? Classic blackface-style control panel with Reverb, Speed, Intensity, dual channel EQ, ... more

1960's Fender Jazzmaster-Jaguar Brown Tolex Guitar Case ~ 1960-1961-1962 Vintage

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$1050

This listing is for a Vintage early 1960's Pre CBS Fender Jazzmaster or Jaguar Electric Guitar Case. This case is in excellent condition for its age. The case has the brown exterior tolex and orange interior and is period correct for a Fender Jazzmaster or Jaguar made between roughly 1960 and 1962. The case shows some exterior wear but overall is very nice and clean. The handle is original and in good shape. The latches are all intact and working but certainly show some wear and patina from age.... more

2026 Fender American Ultra Luxe Vintage '50s Stratocaster Electric Guitar w / Case

Santee, California, 920**, UNITED STATES OF AMERICA

$2499

At Top 40 Guitars, customer satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
#
Up for Sale is a2026 Fender American Ultra Luxe Vintage '50s Stratocaster Electric Guitar!
White Blonde Finish! Made In USA!
This is ... more

Fender Black Panel Vibrolux Reverb 2-Channel 35-Watt 2x10" Guitar Combo 1966

Sedalia, Missouri, 653**, UNITED STATES OF AMERICA

$4700

Fender Black Panel Vibrolux Reverb 2-Channel 35-Watt 2x10" Guitar Combo 1966 (Used)
Has light wear and scratches from being played. Overall in great condition Fully Serviced on 7 / 15 / 26, 3-Prong Power Cord Installed, Full Capacitor Replacement, New 6L6 Power Tubes, Original Replaced Parts IncludedHas One Small Rip in Tolex Has been fully tested. Everything functions as it should More information and pictures available upon request Specifications
General
Model: Fender Black ... more

1983 Fender Telecaster Standard Partscaster

Anchorage, Alaska, 995**, UNITED STATES OF AMERICA

$525

Body: 1983 Fender Telecaster Standard top-loader- Sienna Sunburst I got this as part of another partscaster. It was built in the Fullerton Factory before the CBS sold to FMIC. The neck pickup is bad (open), but the bridge pickup (7 27K) is still functional. I replaced them with generic Alnico pickups. The electronics were not great, so I replaced them with a CRL 3-way / CTS 250K pots / .047 Orange Drop / PureTone jack. The original pickups and electronics are included. It looks like a previous ... more

1962 Fender Stackpole 250K Matched set of Potentiometers Pot Circle D Cap Tele

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$350

This listing is for a matched set of two (2) Fender / Stackpole 250K Audio taper solid shaft potentiometers with 1 original Dearborn AKA "Circle D" ceramic capacitor and Switchcraft output jack. These were taken out of a 1962 Musicmaster, but also are correct for Telecaster's, Esquires, Precision Basses, Jazz Basses, Duo Sonic's, Champ Steels, and much more. Both feature matched date codes of 3046237, which codes to Stackpole, the 37th week of 1962. Both have the Fender specific part number of ... more

1954 Fender Deluxe Amplifier 5D3 Wide Panel - Tweed

Franklin, Massachusetts, 020**, UNITED STATES OF AMERICA

$5500

It may not look perfect, but its in good condition for its age and it sounds amazing!!!! It is all original with the exception of a new 3 prong power cord. Please see photos for cosmetic condition including the taped handle. (Note: The death CAP has been disconnected to accommodate the 3 prong cable but is still visible and can be reconnected if you want to change back to a two prong cable )
AI Overview:
The 1954 Fender Deluxe is a highly coveted, all-tube, 12-watt combo amplifier. It ... more

1958 1964 PreCBS Fender Dome Knob set Lightweight Fits Telecaster P Bass Esquire

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$150

This listing is for a pair of two (2) Fender metal dome knobs. These are proper for 1958-1964 Fender Telecaster, Esquire, Precision Bass, Musicmaster, Duo Sonic, and Champ steel guitars. These came off a 1962 Musicmaster with pot dates of te 27th weeks of 1962. Plating is worn as usual. No heavy blister on these ones. In good shape for the age. Original set screws are not all marred up. Sold as is.
... more

1956 Fender Champ Lap Steel Blonde w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$1595

1956 Fender Champ Lap Steel Blonde w / OHSC
This Lap Steel Is In Very Good Condition With Play Wear Visible Throughout (See Photos)
Located At Our Brick'n'Mortar Store In San Diego, CA
All Original, Comes As Shown
1956 Fender Champ Lap Steel - Blonde Finish - Vintage USA Tone!
For sale: a 1956 Fender Champ Lap Steel in its original Blonde finish - a true piece of vintage Fender history. Made in Fullerton, ... more

1977 Fender Mustang Sunburst Maple Fretboard w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$2395

1977 Fender Mustang Sunburst Maple Fretboard w / OHSC
This Guitar Is In Very Good, All Original Condition With Some Scratches And Playwear Visible (See Photos)
Located At IVG Burbank
Has Some Finish Peeling On The Back Of The Body, Bottom Right
Frets Are In Great Condition With Plenty Of Life Left
Ash Body With Poly Sunburst Finish
Maple Neck And Fretboard
Nut Width 1 66 "
Neck Depth At 1st Fret 0 85 " , At 12th Fret 0 94 "
Weighs 8lbs 8oz
Comes With ... more

1959 Fender Bassman 5F6-A 4x10 Combo Modified Black Tolex Pre-CBS

San Diego, California, 921**, UNITED STATES OF AMERICA

$5995

1959 Fender Bassman 5F6-A Combo Amplifier
Located At IVG Sherman Oaks
In Good Overall Condition (Please See Photos)
Original Cabinet With Older Re-Cover In Black Tolex Showing Moderate Cosmetic Surface Wear And Replaced Grille Cloth
Original Jensen P10R Speakers, Top Two Speakers Have Been Reconed
Bottom Left Speakers Has Repaired Cone (See Photos)
Replaced Handle
Circuit is Mostly Original With Some Updated internal Components As Shown
Transformers Appear To Have... more

Tweed 5F1 Fender Champ Cabinet

Longboat Key, Florida, 342**, UNITED STATES OF AMERICA

$239

Here for your consideration is a MojoTone cabinet for your 5F1 build. Dimensions are just a little bit bigger than the original Fender from 1956-1964 in order to enable more 8?? speaker options. This housed my chassis with 60s Schumacher transformers until I recently found an original empty cabinet to shoehorn it into. I believe these are currently $300 from MojoTone, so you can save a few bucks and get a correct logo plate as well. Thanks for looking, and please see my other Fender items up ... more

1973 / 1974 Fender Vibrolux Reverb Guitar Amp / Cab Combo

Angleton, Texas, 775**, UNITED STATES OF AMERICA

$1600

Excellent condition & Sounds great
I just had it serviced given a clean bill of health by Gary at Tube Works. List of work done is in pictures. You??re welcome to come try it out.... more

1984-1986 Fender Telecaster TLG-80-60, Made in Japan - All Black / Pro Setup

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$1349

Epic Axes is a musician-driven showroom in Los Angeles. Each guitar is personally selected, inspected, and tested to ensure top performance - only instruments we would play ourselves become part of our collection. Text us to book a visit
A killer Fender Japan TLG-80-60 Telecaster in the striking All Black finish, made in Japan between 1984??1987 during the legendary FujiGen era
One of the more distinctive Fender Japan Telecasters of the ??80s, the TLG-80-60 pairs classic Tele DNA with a ... more

RARE COLOR 1984-1987 Fender Telecaster TL-72 / CTL-50R, MIJ - Aged White

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$1349

Epic Axes is a musician-driven showroom in Los Angeles. Each guitar is personally selected, inspected, and tested to ensure top performance - only instruments we would play ourselves become part of our collection. Text us to book a visit
Fender Japan CTL-50 E-Serial Telecaster, Made in Japan 1984??1987 - Aged White
A seriously cool mid-??80s Fender Japan CTL-50R with exactly the kind of character you want to see on a guitar approaching 40 years old. Built during the highly regarded early ... more

Vintage Fender bassman 20 Large TUBE Amplifier

Asbury Park, New Jersey, 077**, UNITED STATES OF AMERICA

$600

As found, untested, cord looks sketchy and should be replaced.

Local pickup available in NJ 07727 or shipping available. Please contact us with your zip code for a quote.
... more

oxford speaker vintage 1967 for Fender amps

Brooksville, Florida, 346**, UNITED STATES OF AMERICA

$110

Oxford speaker from 1967 fully working and tested .rated at 30 watts power handing Great piece for amp restoration
Other speakers available as well.... more

Fender Pro Reverb Tube Guitar Amplifier - Silver Face Vintage 1973

Whitakers, North Carolina, 278**, UNITED STATES OF AMERICA

$1650

Original cover and foot switch included.
The Fender Pro Reverb Valve Guitar Amplifier from 1973 features a vintage silver face design, making it a standout piece for any guitarist or collector. This 40W combo amplifier, made in the United States, boasts two channels and two speakers, perfect for performance venues. With its vacuum tube technology and 8 Ohms impedance, this amplifier delivers rich, resonant sound for electric guitars. Ideal for musicians looking to add a touch of nostalgia ... more