Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Vintage 1960 Fender Jazzmaster Blonde Ash w / Original Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$14999

Vintage original 1960 Fender Jazzmaster. Original Ash body with a Blonde refinish. The guitar was originally Blonde as well
Guitar is completely original inside, with original pots and pickups. pencil dated 1960 on the body, no date on the neck, all correct. Clay dots.
Neck is perfect. While nice and large, it's not crazy huge like some other models of the time. It's basically the perfect size. Slab board. Clay dots
Original black bottom pickups, original pots, etc ... more

1967 Fender Telecaster Candy Apple Red Gord Miller Refin

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$9179

Up for sale 1967 Fender Telecaster in a beautiful Candy Apple Red refin by Gord Miller of GM Restorations, body and neck. This RAD vintage Tele features a maple cap neck, with pro refret, bone nut and Kluson double line tuners. There is evidence that different tuners were installed at some point as there are visible screw holes on the back of the headstock. The pickups have been swapped out for a pair Texas Specials. The originals are included but need to be rewound or repaired. Neck is stamped ... more

1978 Fender Musicmaster Cherry Red w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$1495

1978 Fender Musicmaster In Cherry Red Finish
This Guitar Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Finish Shows Some Cosmetic Playwear Including Various Dings, Marks And Scratches As Shown
All Original Example
Made In USA
Alder Body
Maple Neck With Rosewood Fingerboard And Dot Inlays
Original Frets In Good Condition With Life Left
1 5 / 8" Nut Width
Weighs 8lbs 12oz
With Non-Original Hard Shell Case
... more

Fender Vintage 1967 Black Panel Super Reverb 45w 4 x 10" Combo with Stock Iron a

Renton, Washington, 980**, UNITED STATES OF AMERICA

$3400

This 1967 Fender Super Reverb 4 x 10 comes to us in remarkable condition. These amps are some of the most sought after Fender combos out there. Nothing quote compares to this 45 watt beauty turned up and pushing some air via the 4, 10" Jensen speakers
This amp functions perfectly and sounds amazing
All the Iron and Speakers date to 1967 except for the reverb driver which dates to 1966 ( its very common in vintage Fenders to see 'last years parts' used into a current build. It was ... more

Fender 1980 Veneer Rosewood Lead II Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$300

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

Fender American Vintage II 1961 Stratocaster 6-String Electric Guitar (White)

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$2024

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Vintage 1983 Fender Stratocaster USA Dan Smith Two Knob Black Strat

Kennesaw, Georgia, 301**, UNITED STATES OF AMERICA

$1249

Up for sale is a vintage black 1983 Fender USA Dan Smith era two knob Stratocaster.
The guitar just got a fret level, dress, and polish as well as a full setup, and now it is playing great! Is has all of the classic strat tones with a more simplified layout that uses a single volume and single tone control.
The tremolo is a unique design that is routed from the front of the guitar which works smoothly and holds tune pretty well.
The guitar is in good condition, but it does have some ... more

1965 Fender Stratocaster Vintage Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$24000

Up for sale, a 1965 Fender Stratocaster in excellent condition and in perfect working order, complete with the original hardshell case. A model with unique features for 1965, this Stratocaster has a small headstock, transitional logo, and rare padauk fingerboard. Lightweight at 7lbs 5oz with an alder body, this Strat has a natural liveliness, clear and smooth-sounding
The gray bobbin pickups all retain their original windings, and the bridge pickup has a bold, chewy spank, round and clear. ... more

Fender American Vintage II 1961 Stratocaster Left-Handed Guitar OW 1978815292 OB

Kansas City, Missouri, 641**, UNITED STATES OF AMERICA

$1472

... more

Vintage Fender Jazzmaster Sunburst 1963

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$10999

Vintage Fender Jazzmaster Sunburst 1963
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A fantastic player's grade Jazzmaster due to a pro refret & a previous string-thru bridge that has since been removed. Exquisite tone & a smooth, comfortable feel. Fully inspected & professionally set up ready to play straight out of the case
Cosmetic Condition: Lots of good honest play wear, just the way we like to see them - various nicks, chips, dents & ... more

Fender Squier Classic Vibe Stratocaster, Rare Flamed Maple Neck Mary Kaye Blonde

Martinsville, Indiana, 461**, UNITED STATES OF AMERICA

$550

Very nice '50s classic vibe with a rare factory flamed maple neck. See thru blonde finish. This guitar is all original, like new condition, it's a beautiful guitar It weighs around 6lbs 14oz It's set up with low action and is a great playing guitar, it seems like extra care was put into crafting this guitar at the factory. I would be amazed to see a classic vibe nicer than this one. I have a 1983 MIJ Squier SQ and one is enough for me. Honestly, this guitar is nicer than that one ... more

1966 Fender Stratocaster Vintage Guitar Candy Apple Red w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$30000

Up for sale, a 1966 Fender Stratocaster in excellent condition and in perfect working order, finished in original custom color Candy Apple Red and complete with the original hardshell case. 100% original save for a professional refret and bone nut, this Stratocaster is one of the very first to feature the larger '60s headstock, with date codes spanning late 1965 to January, 1966
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, and the natural... more

Vintage 1974 Fender Mustang Black w / Original Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$2795

Vintage original 1974 Fender Mustang in original black finish
Guitar plays fantastic with a good low action and no buzz or issues. Neck is nice and straight. Rosewood fretboard in excellent condition
Original Mustang pickups have that classic mustang tone form warm and fat to thin and funky. Lots of different tones with the different switches
A clean example, all original with the exception of the trem arm.
Perfect for the player and collector alike
Comes with original... more

1967 Fender Jaguar - Sunburst - USA - OHSC

Funkstown, Maryland, 217**, UNITED STATES OF AMERICA

$6799

I will update fotos soon
Here is a nice example of a '67 Jaguar. I have input from a well known collector that the entire instrument appears original. (everything you see is likely original to the instrument)
Serial Number: 217377
Weight: 6lb 13oz
... more

1966 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$9785

1966 Fender Precision Bass, Sunburst, Tortoise guard, Birdseye Maple neck, Pearl dot inlays, Tortoise guard, Both covers, Excellent tonality, One owner with hang tags and candy, VG++, Original hard case... more

1963 Fender Jaguar - Left-Handed

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$13500

Here??s a rare bird for you! It??s a 1963 Fender Jaguar custom ordered with a left-handed configuration

1960s left-handed Fenders are quite rare. You will see them a little more often in the second half of the decade when production ramped up after the CBS takeover. Pre-CBS left-handed Fenders are very hard to find.

This one still has the original finish and many of the most important original components (body, neck, finish, pickups, tremolo, neck plate, etc). But ... more

Fender 1968 Vintage Electric Guitar Duo Sonic II Nice Storage Case

Kingman, Arizona, 864**, UNITED STATES OF AMERICA

$2150

Fender 1968 Vintage Electric Guitar Duo Sonic II Nice Storage Case
Used, But still in Great Shape. This Vintage 1968 Fender Electric Guitar Duo Sonic II is still in great playing condition and has a few minor condition issues. There are some light scratches / dent marks on the from face and back side of the guitar, along with the sides. The case has some wear and tear on the outside with the edges and corner taking most of the damages, the pleather inside is tearing off one side of the ... more

Vintage pre-CBS 1964 Fender Duo Sonic electric guitar clay dots Old Red Refin

Lubbock, Texas, 794**, UNITED STATES OF AMERICA

$2700

Vintage pre-CBS 1964 Fender Duo-Sonic II electric guitar==Old red lacquer refinish over white==All other parts original, "A" neck dated October 1964, both CTS pots date 40th week 64, "L" serial number, clay dots, 22 1 / 2" scale ==Lots of play wear, scratches and dings, but a nice player, fun to play & sounds darn good==Fresh 9-42 strings ==Includes nice heavy-duty "Tokai" gig bag==Worldwide==
If you are considering a purchase, please take a minute and read our feedback !!!
We strive ... more

1971 Fender Telecaster Electric Guitar with OHSC 100%

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$8500

Weighing in at 7 1 lbs, this is a 100% original 1971 Fender Telecaster
Serial # 313404
Neck date: April 71
Pots date: 34th week of '66
It appears that the guitar started its life in the Muscogee county school system in Columbus Georgia. It has a sticker on the back of the headstock and by the neck plate saying as much
The body of the guitar has some cosmetic wear that can be seen in the pictures. I guess the kids were a little rough with it! It has very little fret wear, I would... more

1982 Eminence 10" Speaker Fender Princeton 8 OHM / One or Two Available

Mustang, Oklahoma, 730**, UNITED STATES OF AMERICA

$49

1982 Eminence 10" Speaker 8 ohm Well made large Magnet More Crisp Than a JensenA little overspray from old Cab being spray paintedUSA 48 only
... more