Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.
Don't cheat yourself
Fender Telecaster - 1953
Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953
Instruments get out of date too
Fender Precision - 1953
Synchronized tremolo action
Fender Stratocaster - 1954
Fender fine electric instruments
Fender Telecaster - 1955
The best things don't always need big packages
Fender Precision - 1958
Listen
Fender Telecaster - 1959
Quality is seen
Fender Jaguar - 1962
The new Jaguar by Fender
Fender Jaguar - 1962
Quality can be heard... on a Fender
Fender Jaguar - 1962
Boy I Can't Wait
Fender Jazzmaster - 1962
Quality is felt
Fender Jaguar - 1963
The most imitated guitar in the world
Fender Stratocaster - 1963
Quality Means Confidence
Fender Stratocaster - 1963
The Most Imitated Guitars In The World
Fender Jaguar - 1965
You Won't Part With Yours Either
Fender Jazzmaster - 1965
You Wont Part With Yours Either
Fender Electric XII - 1965
No Finer Image
Fender Jaguar - 1966
Olé
Fender Coronado - 1966
You won't part with yours either
Fender Jazzmaster - 1966
Feel the Difference Hear the Difference
Fender Jaguar - 1966
From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966
The Name that Makes the Difference
Fender Jazz - 1966
You Wont Part With Yours Either
Fender Jaguar - 1967
Wherever you go you'll find Fender
Fender Jazzmaster - 1967
Full Color Sound
Fender Coronado - 1967
Get Fenderized
Fender Jazzmaster - 1967
Great New Sound. Same Old Quality
Fender Coronado - 1967
We Stand On Our Reputation
Fender Electric Guitars - 1967
Full Color Sound
Fender Coronado - 1967
Pick A Winner
Fender Telecaster - 1968
Groovy Naturals
Fender Telecaster - 1968
The Heavys From Fender
Fender Solid-State Twin Reverb - 1969
Power Tower
Fender XFL1000 - 1969
Easy Pickings
Fender Electric Guitars - 1971
Fender. What more need we say
Fender Telecaster - 1971
The No-Conversation Piece
Fender 400 P.S. - 1971
The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972
How To Pick a Guitar
Fender Stratocaster - 1972
The lowdown on the bass
Fender Precision - 1972
The Naked Truth
Fender Amplifiers - 1972
Another Step In The Right Direction
Fender Super Six Reverb - 1972
Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972
The Worlds Favourite Space Machine
Fender Mustang - 1973
The Worlds Favorite Love Machine
Fender Telecaster - 1973
The Worlds Favourite Flying Machine
Fender Stratocaster - 1973
The Worlds favourite Recording Machine
Fender Telecaster - 1973
The Worlds Favorite Road Machine
Fender Precision - 1973
The Worlds favourite Blending Machine
Fender Amplifiers - 1973
You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974
You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974
You Get There Faster on a Fender
Fender Stratocaster - 1974
In Concert
Fender Precision - 1974
Goldilocks and the three bears
Fender Telecaster - 1975
You get there faster on a Fender
Fender Telecaster - 1975
The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976
The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976
Its A Business Machine
Fender Stratocaster - 1977
The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977
You Can Take A Fender Anywhere
Fender Precision - 1977
The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977
Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979
What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979
The Wave Of Tomorrow
Fender Studio Bass Strings - 1979
The Legend. The Technology.
Fender The Strat - 1980
Fenders new dimension Precision Bass Special
Fender Precision - 1980
Lead III: the legend restated
Fender Lead III - 1982
The Revolution That Became A Legend
Fender Telecaster - 1982
Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.
AMPS
Ampeg, Leslie,
Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone,
Fender,
G&L,
Gibson,
Gretsch,
Guild,
Hagstrom,
Harmony,
Martin, Music Man, Rickenbacker,
Vox
$30
$39
$40
$45
$46
$59
$69
$69
$69
$75
$79
$80
$80
$89
$89
$95
$99
$100
$100
$119
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