Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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1972 Fender Telecaster a modified bad ass w / a pair of Humbuckers a Les Paul-Tele

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$2995

We are huge fans of Relic??d guitars & basses made by Fender today showing some players natural wear. This Telecaster is from 1972 w / that vibey played-in-cool look. She??s refinished in a clear lacquer showing tons of grainy Ash thru its patinated finish. Its maple neck is also nicely yellowed & refretted w / larger frets as it??s got a totally groovy vibe. It??s got a replaced laminated black??gard w / 2 Humbucking pickups installed & are very potent. Sounds like a Les Paul on ... more

2025 Fender American Vintage II 1951 Telecaster Electric Guitar Butterscotch!!!

Santee, California, 920**, UNITED STATES OF AMERICA

$2199

At Top 40 Guitars, customer satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
#
Up for Sale is a
2025 Fender American Vintage II 1951 Telecaster Electric Guitar!
Butterscotch Blonde Finish!
This is really Cool. ... more

2024 Fender American Vintage 2 1961 Stratocaster- Fiesta Red

Fort Worth, Texas, 761**, UNITED STATES OF AMERICA

$1799

Mint Condition. Some short play time. Less than 20 minutes total. $2300 guitar. Still has protective film in place. See all pictures for serial lookup and overall condition. Absolutely the sweetest Fender guitar we??ve ever had here.

??The Fender® American Vintage II series presents a remarkably accurate take on the revolutionary designs that altered the course of musical history. Built with period-accurate bodies, necks and hardware, premium finishes and ... more

1981 Vintage American Fender Bullet S-3 Electric Guitar Rare Fun Guitar

Brisbane, California, 940**, UNITED STATES OF AMERICA

$800

Vintage American Fender Bullet S-3 with maple fretboard. In great playing shape. The electronics have been serviced and tested. The fretboard has just been cleaned and frets polished. Freshly restrung with Ernie Ball 9's. Shows some fretwear, a bit of clear coat peeling, and some nicks / dings. Very hard to capture all the dings and dents but they are there. No big deal, its a great guitar. Very minor neck joint paint cracking. Almost all my fenders have these. Its the paint, not the wood. ... more

Fender 1966 Daphne Blue Precision Bass Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$1000

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

All Parts Licensed by Fender Telecaster Electric Guitar Relic Neck, Tuners, 1965

Victoria, Texas, 779**, UNITED STATES OF AMERICA

$325

ebay template

All Parts Licensed by Fender Telecaster Electric Guitar Relic Neck, Tuners, 1965

Description

This is a nice "All Parts Licensed by Fender" Telecaster Electric Guitar Relic Neck This neck has a very good relic job as you can see from the pictures It does have Kluson Deluxe Fender ... more

Vintage Fender Stratocaster 6 String Right Handed Electric Guitar Gray With Case

South San Francisco, California, 940**, UNITED STATES OF AMERICA

$203

Condition:
For parts and / or repair
No testing has been done
Disclaimer:
This item has not been further tested for functionality in any capacity and functionality is not guaranteed.
This is a used, donated item that has not been cleaned, serviced or tested for functionality
Unless otherwise stated, items have not been inventoried for completeness
We generally perform power on and basic functional tests on all of our used items. Items with "Parts and repair" status are ... more

Fender JV Japan 1982 Traditional 62 Sunburst Telecaster Duncan stacked pickups

Fresno, California, 937**, UNITED STATES OF AMERICA

$4000

1982 Japan Traditional JV Fender Sunburst Telecaster The guitar is in really nice condition for being 43 years old It comes with an original JV era Green guitar bag and original Fender guitar strap (same era )The electronics are Seymour Duncan stacked pickups It would be hard to find another like in this condition.... more

Fender 1982 USA Maple Bullet Bass Deluxe Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$390

Fender 1982 USA White Blonde Bullet Bass Deluxe Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$200

1979 Fender Stratocaster Electric Guitar + Original Hardshell Case

Urbana, Illinois, 618**, UNITED STATES OF AMERICA

$3200

1979 Fender Strat in beautiful condition with original Antigua finish.
Sounds perfect and plays beautifully. Original pickups included.
Includes original hard shell case
I am the widow, I can't answer technical questions. I took it to our reputable guitar dealer to have it tested and priced.... more

1966 Fender Stratocaster Guitar

Pottstown, Pennsylvania, 194**, UNITED STATES OF AMERICA

$9500

1966 Fender Stratocasters are the same as a pre CBS 1965 Stratocasters except for the slighty larger headstock
Very cool looking and amazing sounding Vintage 1966 Stratocaster. This guitar was re-finished long ago and has aged real nice to look like an original Shoreline Gold finish.
The neck and headstock were not re-finished.
Original hardware, including the grey bottom killer sounding pickups, original pots, Kluson tuners. A pin sized hole in the pickguard was touched up.
The... more

1974 LOADED Pickguard Fender Stratocaster Vintage 74 Pickups Pots * EXCELLENT *

Austin, Texas, 787**, UNITED STATES OF AMERICA

$1375

Here is an EXCELLENT ALL ORIGINAL LOADED 1974 STRAT PICKGUARD for a vintage 1970s Fender Stratocaster
All pickups and pots all date 1974. Wiring is all original and intact with a 3-way switch. Seen only light play
Pickup output is as follows:: Neck 5 77 Middle 5 72 Bridge 5 69
No mods ever. Simply wire this in and you are set to go
Try to find one this original and perfect. This is it!
Shipping ONLY to the Lower Continental 48 USA States NO LOCAL PICK UP.... more

Fender Esquire Guitar 1959 Vintage Rare Rosewood Slab Neck Original Pickup

Gaithersburg, Maryland, 208**, UNITED STATES OF AMERICA

$20000

Selling this awesome 1959 Esquire. Please see video for all details
Original pickguard included
Comes with non-original hardshell case
https: / / www youtube com / watch?v=2ZYm7Bvy-Xk
... more

1969 Fender Competition Red Mustang Guitar All Original w / Case (Vintage)

Stone Park, Illinois, 601**, UNITED STATES OF AMERICA

$4190

Actual item pictured. Guitar is in good to very good condition. Looks like it??s been modified. Pickups and tuners are not original. Also, pickboard was drilled for a kill switch but not installed. Paint is in very good condition considering the age. No crazing but does have a few dings and rash. If you need any further pictures don??t hesitate to ask.
... more

1981 Fender Lead 1 I Cherry Burst Electric Guitar

Torrington, Connecticut, 067**, UNITED STATES OF AMERICA

$999

1981 Fender lead one electric guitar, sounds great, lots of flexibility. It has a very strong pick up with two switches, one reverses the phase and the other splits the humbucker so you can use the top half or the bottom half or both. When you use both, you can put them out of phase with the other switch. This has been one of my favorite guitars, but I haven??t played it in a while and I have too many projects right now. I am going in a different direction with my music and can??t afford to keep... more

50's Fender 52 Telecaster Bridge # 3581 saddles USA Rl Tele plate PAT. PEND.

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$379

Period correct early 52 thru 59 Fender Telecaster Bridge and threaded Saddles Made in the USA / Serial sample number # 3581
This rare and beautiful old USA reissue is the perfect part to restore your vintage USA pre CBS Telecaster Fender stamped with all the correct pat pend numbers In excellent working order Check out the cool picturesThank you for looking... more

Fender Stratocaster Gold DAN SMIITH 1982 / Very Rare Piece. All Original !

Carmichael, California, 956**, UNITED STATES OF AMERICA

$6750

Rare 1982 all original Dan Smith Gold Fender Stratocaster.
This a rare collectible piece. There aren??t many around I believe he used 24k gold in the paint on this limited series he did. Guitar plays great / has minor scratches dings. Over all good condition
... more

Fender 1980 USA Maple Lead II Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$290

Fender 1980 USA Black Lead II Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$100