Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Fender American Vintage 1962 Jazzmaster Sunburst

Rexburg, Idaho, 834**, UNITED STATES OF AMERICA

$3199

I have owned this guitar for a long time and have loved it. I am piecing together a perfect Jazzmaster for me so I am selling this. I have tried to take good pictures. This guitar has been used but never abused. There are a few scratches and rub marks but besides one little chip in the bottom right all of them are surface level and maybe even could be buffed out if you cared. I like a guitar that has been legit played and worn in but not abused. The neck is perfect as near as I can tell, ... more

Fender Jazzmaster w / OHSC, All-Original- Blond (1961)

Mansfield, Ohio, 449**, UNITED STATES OF AMERICA

$24900

Metronome Music inspects and test all used gear before listing and again before shipping. Photographs are of the product that will ship and accurately represent condition and appearance.
SERIAL NUMBER: 61459 WEIGHT: 7lbs 9oz Very Good Condition: This guitar is in very good condition overall and shows signs of being played and loved by one previous owner over 62 years. The finish has various marks, scuffs and wear but it mostly in-tact with nice checking. The transparency of the ... more

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Billerica, Massachusetts, 018**, UNITED STATES OF AMERICA

$3900

Beautiful and ALL ORIGINAL. Have a look at the pics and contact me anytime with any questions. Glad to talk about this near dead mint axe.

All dates and codes explained in the pictures.

Thanks!!

Here??s some AI for you -

This 1977 Fender Stratocaster Electric Guitar is a stunning vintage piece that will take you back in time. Crafted with a natural ash body, maple neck, and fretboard, it features a 21-fret design with a 6 string ... more

1965-1966 Fender Stratocaster - Blue Ice Metallic

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$12000

1965-1966 Fender Stratocaster. The body has been professionally refinished by Joe Riggio in blue ice metallic. One of my favorite 60s colors! Joe absolutely nailed this color and has the exact mix. He did a very light Relic on it with some nice checking and some wear tastefully applied in a few places

Video: https: / / youtu be / Z98Zxk1-DU?si=xfIQ8pNbI4QjoGjK

The neck has a September 1966 date, but it has the smaller pre-CBS headstock. A few small headstock Stratocaster ... more

1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

Blue Springs, Missouri, 640**, UNITED STATES OF AMERICA

$12500

1965 Fender Jaguar sunburst pre CBS excellent condition. One owner purchased in California. Guitar has been stored and unplayed since the late 1970??s. All original and includes bridge cover and tremolo bar. Condition wise there is one small nick to the bottom, two areas on the back where the clear coat has scuffed, and the first string E tuner coating is peeling. Case with original key is also in great condition with one small dime size dent to the top.... more

1958 JENSEN P10R 220847 ORIGINAL CONE MATCHED SET BASSMAN, SUPER VIBROLUX FENDER

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$900

Matched pair 1958 Jensen AlNiCo P10R speakers 220847 with original cones matched set. These speakers were manufactured in the United States and has a frame type of 10" in a beautiful Teal Blue color. The guitar is a part of the . It is perfect for guitar enthusiasts who are looking for a vintage sound. The model year of the guitar is 1958 and it is ideal for musicians who are looking for a unique sound in their music. This instrument is suitable for both professionals and beginners who want to ... more

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more

1974 Fender Stratocaster

Uniontown, Pennsylvania, 154**, UNITED STATES OF AMERICA

$4500

This Fender Stratocaster from 1974 is a vintage electric guitar with a natural solid body. It is a right-handed model with a 6 string configuration. The brand is Fender and the series is also Fender Stratocaster

The guitar was made in the United States and is in great playing condition. The model year is 1974 and it is perfect for collectors or musicians looking for a unique sound. This guitar is a great addition to any collection and a must-have for any serious Fender enthusiast ... more

1977 Fender Telecaster Custom Natural finish with Fender soft case

Laguna Niguel, California, 926**, UNITED STATES OF AMERICA

$3500

Good condition 1977 Fender Telecaster Custom in natural finish with maple neck / fingerboard Guitar has the usual nicks, scratches, marks, worn thru finish spots, fading, finish checking consistent with instruments of this age Someone prior to me has removed the serial number decal on the headstock, but the other location underneath the original pickguard has the serial # on it Not a stripped to natural finish, but an original natural finish. I mention this as I have noticed some sellers ... more

1966 JENSEN C10R RARE POSTAGE STAMP LABEL MATCHED QUAD FENDER SUPER REVERB

Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

$1000

Quad of 1966 Jensen C10R 220603 and one 220604 with original 8 ohm Ribbed cones. Very early and exceedingly rare Fender super reverbs came with these. These would make a nice replacement set. I have 6 in total and have another pair listed in another auction
NOTE* No warranty is expressed or implied
... more

Fender 1972 Custom American Vintage Telecaster Sunburst w Case & Brass Saddles

New York, 100**, UNITED STATES OF AMERICA

$2495

Awesome playing and sounding 72 Custom American Vintage RI Telecaster upgraded with Brass Saddles. All else Factory.

Something Keith Richards would enjoy!

Case included

Local Pickup welcome
... more

1979 Fender Stratocaster " Mocha"

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3100

1979 Fender Strat in "MOCHA "
I really love this color on these vintage strats , and with the black guards they look alot
like the all Rosewood Strats and Tele's that fender did in the late 60's
This guitar is issue free and ready to go
Has real nice playwear with plenty of MOJO
It even has the cigarette burn on the headstock :)
It plays effortlessly and has some really , really nice sounding pickups
OHSC included
... more

Classic 1975 Fender USA Stratocaster - w Original Hard Case - 100% Original

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$5975

Classic 1975 Fender USA Stratocaster
100% Original with an aged Olympic White Finish
Made in the USA
Serial Number# 668564
Grey Bobbin Pickups All Date to 1975
Pots Date to 1975
Ash Body
One Piece Maple Neck / Fretboard
U- Profile
Weight: 8 lbs 4 oz's
Nut: 1 62
Neck: .086 at the first and .91 at the twelfth
Comes with Original Hard Case & Tremelo Bar
$$$ Professionally Set Up and Dialed in for Immediate Rocking. Truly Stage or Studio Ready / Worthy! ... more

1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

Iola, Wisconsin, 549**, UNITED STATES OF AMERICA

$1100

Vintage 1967-1970 Fender Guitar Case. In excellent condition for its age, with some wonderful patina that comes with the age I tried to capture the overall condition the best I could in the photos, including any wear
All original, all latches and hardware work as they should. Everything closes nicely and lines up well. This has spent most of its life in a closet, and has been preserved quite well. It has no funny smells to it, and has been stored in a climate controlled, smoke free ... more

1961 Vintage Fender Musicmaster Guitar Pre-CBS

Sandpoint, Idaho, 838**, UNITED STATES OF AMERICA

$3350

1961 Fender Musicmaster guitar. Former owner bought this in the 90??s as an original finish guitar, but it is actually a 30+ year old refinish in Dakota Red. Appears to have originally been Olympic White. Finish checking on both sides does not photograph well. Neck appears to have been over-sprayed with clear at the same time. Volume pot and jack have been replaced, but originals are included in case. Frets have been dressed and crowned and are in great shape with plenty of life left. Some ... more

1977 Fender Telecaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$4300

Hello

For sale is a 1977 / 78 Fender Telecaster in Olympic White which has warmed into a butterscotch
This looks like Real deal 52 blackguard now!!
100% original with hang tags , manual and OHSC

No ISSUES!!!

This Tele sounds great and plays effortlessly

It is V E R Y clean as well!

... more

Fender Jaguar 1972 Lake Placid Blue

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$10500

This Fender Jaguar was made in the USA in 1972. While Fender made loads of Jaguars throughout the 1960's, relatively few were made during the 1970's and custom color examples from this period are exceedingly unusual. This example has a beautiful Lake Placid Blue finish. While Fender gave Jaguars and Jazzmaster of the 60's a matching headstock, along with Jazz Basses, by around 1970 or 1971 Fender stopped the matching headstock feature. This guitar is all original except that it has been... more

1964 Fender Musicmaster a cool Desert Sand w / a Rosewood clay dot neck Killer !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3495

This is one of the coolest small guitars that??s an original Musicmaster from May 1954. Its original yellowed Desert Sand finish is in cool patinated shape over a lightweight alder body. Its veneer Rosewood Neck is super comfy w / clay dots & is dated February 1964. Its original single layer pickgard is a bit worn as she??s been played most of her life. Its original pickup was replaced w / a screaming vintage DiMarzio DP-1 from 1982 & she??s got original pots dated to the 20th week of ... more

1979 Fender Stratocaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3200

Greetings
For sale is a very clean 1979 Fender Stratocaster
This have has aged very nicely giving it loads of swagger
This is a no issue guitar that is all original
Comes houses in its OHSC complete with hang tags
This is a fabulous sounding and playing guitar
Priced nice too-
... more

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000

Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more