Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Vintage 1984 Fender Squier Japan SQ Series 72 Stratocaster Olympic White! MIJ!

New Egypt, New Jersey, 085**, UNITED STATES OF AMERICA

$889

1984 Fender Squier 72 Stratocaster! Made in Japan. SQ serial number. Olympic White finish on classic double-cut body with white guard. Maple neck and 21-fret board with black dot inlays, capped off with a 'large' headstock. Tone supplied by a trio of singlecoils with 5-way switch. Chrome hardware. All original with no mods, breaks, or repairs. Guitar has a few minor marks but is in great overall condition. Ships in a Fender USA hardshell case from the same era, with trem bar
All listed Ebay ... more

Set 1950s Fender Stringmaster steel guitar diamonds

Lubec, Maine, 046**, UNITED STATES OF AMERICA

$45

Up for sale is a set of Fender Stringmaster guitar diamonds. Clean, as pictured. 1950s.... more

Fender 1967 Red Bronco Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$160

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

Vintage Fender Musicmaster 1974 Electric Guitar With Case As is condition I Read

Chuckey, Tennessee, 376**, UNITED STATES OF AMERICA

$800

The guitar is in good overall condition with some scuffs on the paint and glue residue The hard wear on the bridge has been replaced and changed with a wooden bridge but there is some of the original hard wear but its missing one of the barrelsThere is glue residue from the small wool blanket that was glued onto the back of the guitar for use
This guitar looks to of been been refinished from originally daphne blue blackThe case has scuffs and scratches a lot of use so ask me to send pictures ... more

Fender 1971 Rosewood Bronco Neck

Louisville, Kentucky, 402**, UNITED STATES OF AMERICA

$349

1971 fender bronco Neck, for the age it's in good condition. But for parts. All original tuners work. Ask questions, what you see is what you get
Lower 48 only
Make a reasonable offer
And it could be yours
... more

1964 fender stratocaster

Encinitas, California, 920**, UNITED STATES OF AMERICA

$26000

For sale is a late 63 early 64 Fender Stratocaster
100% original except for a 5 way switch
Absolutely epic guitar in every sense. Plays itself , has a killer neck profile and ridiculously great sounding pups??like REALLY good. Seriously if you??ve been looking for a guitar that will do anything , this is the one.
It rules in every single way
1 5 / 8 ??B?? stamped neck with a great full , round C shape with plenty of meat This is what I believe to be a transitional example. Most ... more

1966 fender mustang guitar

Port Washington, New York, 110**, UNITED STATES OF AMERICA

$350

I got this guitar from a buddy. Here is what I know, it??s been repainted, neck and case are completely original, the body has been modified possibly to accommodate a middle pickup. The switches are 3 position and may not be original. Pots are original. Some fret wear on fret 1 and 2, see pic.... more

1981 Fender Bullet S-1 Standard Red w / Integrated Pickguard / Bridge, OHSC

Woodbury, New York, 117**, UNITED STATES OF AMERICA

$1650

1981 Fender Bullet S-1 Standard Red w / Integrated Pickguard / Bridge, Designed by John Page, OHSC
For Sale, we have this vintage Fender Bullet; a gem from the past, offering the charm and playability of a classic instrument with modern reliability. Featuring a vibrant red finish and a body shape reminiscent of a Telecaster, this guitar stands out both visually and sonically. The stamped sheet metal pickguard, which integrates the bridge, is a unique and durable design choice that ... more

1979 Fender Stratocaster Black Electric Guitar - Rosewood Board - w / Hard Case

Buffalo, New York, 142**, UNITED STATES OF AMERICA

$2500

Authorized Dealer
Super Fast Same Day Shipping
Overall Excellent Condition for being 45-Year-Old. Super Clean and Glossy Black Finish, Pickguard, Pickups, and Knobs look almost new. Pots date 1978, Body 1981, Neck 1979. This is very typical of fender in the late 70's. Serial Numbers match the neck and body. Includes Hard Shell Case.
Just Set Up with 9-42 Strings, Looks, Plays, and Sounds Amazing!!!

Neck Profile: Medium C
Neck Thickness: 1st - .93" (15 / 16 " ) / ... more

Used Fender American Vintage II 1966 Jazzmaster Rosewood - 3 Tone Sunburst

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$2079

Used Fender American Vintage II 1966 Jazzmaster Rosewood - 3 Tone Sunburst
A used Fender American Vintage II 1966 Jazzmaster. This is a showroom model that has seen almost no use and is in fantastic condition. The guitar will ship with all original factory documentation and packaging. Additionally, before shipment our luthiers will provide a professional inspection and full setup, so it arrives ready to play. If you have any questions about this instrument or any of our great gear, ... more

Used Fender American Vintage II 1957 Stratocaster Maple - Vintage Blonde

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$1959

Used Fender American Vintage II 1957 Stratocaster Maple - Vintage Blonde
A used Fender American Vintage II 1957 Strat. This is a showroom model that has seen almost no use and is in fantastic condition. The guitar will ship with all original factory documentation and packaging. Additionally, before shipment our luthiers will provide a professional inspection and full setup, so it arrives ready to play. If you have any questions about this instrument or any of our great gear, please ... more

Used Fender American Vintage II 1951 Telecaster Maple - Butterscotch Blonde

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$1959

Used Fender American Vintage II 1951 Telecaster Maple - Butterscotch Blonde
A used Fender American Vintage II 1951 Tele. This is a showroom model that has seen almost no use and is in fantastic condition. The guitar will ship with all original factory documentation and packaging. Additionally, before shipment our luthiers will provide a professional inspection and full setup, so it arrives ready to play. If you have any questions about this instrument or any of our great gear, please ... more

Used Fender American Vintage II 1957 Stratocaster Maple - 2 Tone Sunburst

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$1839

Used Fender American Vintage II 1957 Stratocaster Maple - 2 Tone Sunburst
A used Fender American Vintage II 1957 Strat. This is a showroom model that has seen almost no use and is in fantastic condition. The guitar will ship with all original factory documentation and packaging. Additionally, before shipment our luthiers will provide a professional inspection and full setup, so it arrives ready to play. If you have any questions about this instrument or any of our great gear, please ... more

1985 Fender Boxer Series Stratocaster ST-556 Torino Red 100% Original, Japan

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1400

Up for sale, a 1985 Fender Boxer Series Stratocaster model ST-556 in exceptional, 100% original condition and in perfect working order. Produced at the Fujigen factory during the golden age of Fender Japan production, this ??Made in Japan?? Boxer Series ??Superstrat?? features a shred-ready SSH pickup configuration and an FS-1 tremolo system
Tonewoods include a basswood body, maple neck, and slab 22 fret rosewood fretboard, and the SSH pickup set comprises a pair of Fender Japan Hot Rod ... more

1966 Fender Mustang Vintage Offset Guitar Competition Orange w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3100

Up for sale, a 1966 Fender Mustang in exceptional condition and in perfect working order, complete with a hardshell case. This Mustang sports a body-only Competition Orange refinish via Marty Bell, retaining the original electronics, hardware, and plastics
Smooth and clear-sounding acoustically, this Mustang has an authoritative and snappy natural quality that translates well through the pair of black bobbin single coils. The bridge pickup has plenty of jangle and sparkling cut, while the ... more

Vintage! 1975 Fender Telecaster Custom Natural Electric Guitar + OHSC

Thousand Oaks, California, 913**, UNITED STATES OF AMERICA

$4495

Vintage! 1975 Fender Telecaster Custom Natural Electric Guitar + OHSC

Google us! Lovies Guitar Shop
Lovies Guitars is excited to offer up this 1975 Fender Telecaster Custom Natural Electric Guitar! Keith Richards and Rich Robinson fans rejoice! This 1975 Fender Tele Custom has seen it all, with decades of natural wear to prove it. The combination of the original wide range hum bucker and the traditional single coil bridge pickup is remarkably versatile, allowing for classic ... more

Vintage Fender Jaguar Sunburst 1965

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$6999

Vintage Fender Jaguar Sunburst 1965
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
Authentic vintage vibe & a superb player thanks to a pro inspection / set up from the experts here at Cream City Music. Super cool look with tons of true vintage appeal. The neck feels fantastic & plays great up & down the fretboard. Gorgeous voice with clear, bell-like tones from the double single coils. Ready to play straight out of the case & a wonderful guitar ... more

Vintage Fender Stratocaster Sunburst 1969

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$12999

Vintage Fender Stratocaster Sunburst 1969
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A true vintage beauty with an ultra cool vibe & a dynamite player! The single coils sound fantastic & deliver those signature '69 tones! The neck is super comfy & plays like a dream anywhere on the fretboard. Fully inspected & professionally set up ready to play straight out of the case
Cosmetic Condition: Good honest play wear - various nicks, chips, ... more

Factory Blond 1956 Fender Stratocaster - Refin W / Original Case Body Date 7 / 56

Byron, New York, 144**, UNITED STATES OF AMERICA

$29000

1956 Fender Stratocaster (refinished)
I do not know what this was refinished for except maybe Hendrix? The board and frets show it was loved. I bought it in 1995 and put it away. Selling for home expenses. Need more pics? There is a shared album With many more photos
Message me for the link, there about 100 pics! Here are more specs that are in that album
I found the body date under the Trem Claw after removing the refinish obscuring it using Acetone. Date 7 / 56. Neck date same, 7 / ... more

1959 1960 Fender Stringmaster D6 Dual Six steel guitar

Lubec, Maine, 046**, UNITED STATES OF AMERICA

$310

Up for sale is a Fender D6 Stringmaster steel guitar body. As pictured, light wear. Average weight, no issues with use. Pots dated to 1956 and 1959.... more