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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1963)

The most imitated guitar in the world

Fender Jaguar, Fender Jazzmaster, Fender Stratocaster, Fender Jazz bass

Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc

Fender advertisement (1963) The most imitated guitar in the world

Other related vintage advertisements

Fender Stratocaster - Synchronized tremolo action
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Jaguar - Quality is seen
Fender Jaguar - Quality is seen
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
Fender Jaguar - The new Jaguar by Fender
Fender Jaguar - The new Jaguar by Fender
The Fender Jaguar advertised with a Jaguar E-type sports car

For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
Fender Jaguar - Quality can be heard... on a Fender
Fender Jaguar - Quality can be heard... on a Fender
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jazzmaster - Boy I Can
Fender Jazzmaster - Boy I Can't Wait
'til I get my new Fender Guitar and Amp

Early sixties Fender Jazzmaster advert
Fender Jaguar - Quality is felt
Fender Jaguar - Quality is felt
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Fender Jazz - Quality Means Confidence
Fender Jazz - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazzmaster - You Won
Fender Jazzmaster - You Won't Part With Yours Either
In 1964-67 Fender ran a series of adverts entitled "You won't part with yours either"; each one illustrated by a Fender user with an unusually strong attachment to their guitar, taking them surfing...
Fender Jaguar - No Finer Image
Fender Jaguar - No Finer Image
By reputation Fender means quality Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experienc...
Fender Jazz - The Name that Makes the Difference
Fender Jazz - The Name that Makes the Difference
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.

Fender Jaguar, Fender Jazzmaster, Fender Stratocaster, Fender Jazz

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1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$35000

Up for sale, a 1962 Fender Jazzmaster in excellent condition and in perfect working order, complete with an era-correct hardshell case. Produced in the first quarter of 1962 and boasting a slab rosewood fretboard, this Jazzmaster features its original "double custom color" finish, with Fiesta Red over a basecoat of Dakota Red. Notably rare even for a Pre-CBS custom color Jazzmaster, the non-matching headstock and tortoise pickguard further differentiate this model from later examples ... more
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Fender American Vintage II 1957 Stratocaster - Sea Foam Green w /  Maple FB - Used

Fender American Vintage II 1957 Stratocaster - Sea Foam Green w / Maple FB - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1890

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Fender American Vintage II 1957 Stratocaster - ... more
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Fender Squier Stratocaster 1960s Electric Guitar - Lake Placid Blue (SS2106178)

Fender Squier Stratocaster 1960's Electric Guitar - Lake Placid Blue (SS2106178)

Oklahoma City, Oklahoma, 731**, UNITED STATES OF AMERICA

$500

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1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more
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Classic 1983 Fender Jazz Bass 3-Bolt with Ash Body & Bound Maple Fretboard

Classic 1983 Fender Jazz Bass 3-Bolt with Ash Body & Bound Maple Fretboard

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$3983

1983 Fender Jazz Bass -Sienna Burst Finish
Made in the USA
Serial # S865079
Ash Body & Bound Neck!
Classic Medium U Shape Profile Neck
Radius: 7 25
Nut Width: 1 42
Weight: 12 lbs
Measures .80 at the first fret
and .91 at the 12th
Authentic Vintage Mojo, No Fake Aging!
Upgraded Vintage Dimarzio Pickups
Neck is Straight & Truss Rod Works Perfectly
2 Dimarzio Pots 1 CTS Pot
$$$ Professionally Set-Up and Dialed in for Optimal Tone & Playability. ... more
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1975 Fender Stratocaster Natural Ash Hardtail - Vintage 1970s Strat! No Routes

1975 Fender Stratocaster Natural Ash Hardtail - Vintage 1970's Strat! No Routes

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$2700


1975 Fender Stratocaster Natural Hardtail!
Very nice 1975 Fender Stratocaster in Natural. Hardtail Ash Body. This one is in very good plus condition with some wear on the back of the body and general play wear in its nearly 50 years. Early 1975 as there is still the worm route present that went away later in the year. No routes or refins. The guitar is all original besides the pots date to 1980, 5-way switch, strap buttons, and brass nut. The guitar plays and sounds excellent! Good honest... more
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SQUIRE FENDER JAZZ BASS (Comes With Black Hard Case)

SQUIRE FENDER JAZZ BASS (Comes With Black Hard Case)

Lancaster, Ohio, 431**, UNITED STATES OF AMERICA

$400

This SQUIRE FENDER JAZZ BASS is a vintage series electric bass guitar with a solid body type and natural body color. The neck material is made from maple and has 20 frets, while the fretboard material is also made from maple. It has a 4 string configuration and is right-handed.
The brand is Fender and the model is Fender Jazz Bass, manufactured in Indonesia in the year 2015. This bass guitar comes with a black hard case
... more
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1985 Fender Boxer Series Jazz Bass Special PJ-535 Vintage PJ Medium Scale, Japan

1985 Fender Boxer Series Jazz Bass Special PJ-535 Vintage PJ Medium Scale, Japan

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1550

Up for sale, a 1985 Fender Jazz Bass Special medium scale PJ bass model PJ-535 in excellent, 100% original condition and in perfect working order. An evolution of the bass known simply as the "P-J" in Fender Japan's earliest catalogs, the Jazz Bass Special is part of the Boxer line, produced at the venerable Fujigen factory in Japan
Finished in an aged Snow White, this is the fairly rare Fender Japan bass model, similar in features and tone to the one that Duff McKagan would make famous with... more
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1982 Fender Fullerton American Vintage 1957 Stratocaster Olympic White

1982 Fender Fullerton American Vintage 1957 Stratocaster Olympic White

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$4999

p @media screen and (max-width: 560px){ } @media screen and (max-width: 780px){ } @media(min-width: 930px){ } @media(min-width: 1200px){ } a a#fav:hover{ color: #fcbf45; } a @media screen and (max-width: 560px){ a } a a a a a a a a a Add us to your Favorite Sellers! ??
Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$15000

Up for sale, a 1961 Fender Jazzmaster in excellent, 100% original condition and in perfect working order, complete with a modern G&G hardshell case. Extremely lively, resonant, and full-sounding acoustically at 7lbs 12oz, the tonewoods comprise an alder body, a heavily figured flame maple neck, and thick slab Brazilian rosewood fretboard. The black bobbin pickups are well-balanced and powerful, providing a warmth and nuance that's unique to the Jazzmaster pickup design, with original pickup ... more
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1983 Squier By Fender SST-50 JV Stratocaster (Japan Vintage) - MIJ - Demo -

1983 Squier By Fender SST-50 JV Stratocaster (Japan Vintage) - MIJ - Demo -

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$1499

1983 Squier By Fender
JV Stratocaster SST-550
Black
Made In Japan
Serial: JV40860
Weight: 7 lbs 6 oz's!!
Nut Width: 1 66 "
Neck Thickness:0 85" 1st - 0 92" 12th
All Original Electronics with Vintage Style Black Bobbin Pickups!
$$$ Professionally Set Up and Dialed in for Optimal Tone & Playability
Up for sale at The Guitar Dude we have this sweet and nice vintage Squier JV Stratocaster. These made in Japan builds are a veritable collectors choice when it comes ... more
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1974 Fender Stratocaster Blonde with Original Hardshell Case Vintage American

1974 Fender Stratocaster Blonde with Original Hardshell Case Vintage American

El Cajon, California, 920**, UNITED STATES OF AMERICA

$5000


1974 Fender Stratocaster
The serial number is "569223" which dates it to 1974. The pots date to November 1973 (137-7345) and the pickups have 1974 date codes. This one has the rare original blonde finish! The body is in very good condition overall, but has some small dings, scratches, scuffs and wear. Nothing out of the ordinary for a vintage guitar and no cracks or structural issues
The neck is straight and it was recently re-fretted by one of the top luthiers at Taylor Guitars! I'm ... more
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1980s Fender Stratocaster Partscaster Order Made Sonic Blue w /  Yngwie Pickups

1980s Fender Stratocaster Partscaster Order Made Sonic Blue w / Yngwie Pickups

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1600

Up for sale, a 1980s Fender Stratocaster partscaster, pairing an "Order Made" ST57-700 body with an ST62 neck. Visually and sonically unique, this guitar boasts a drastically aged Sonic Blue body that now presents as a shade of avocado, loaded with the same electronics seen on Fender's early Yngwie Malmsteen Strats. Both the body and neck hail from the "Made in Japan" era of Fender Japan production at the famed Fujigen factory
With a basswood body (a feature also in-line with Fender's Yngwie... more
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1979 Fender Stratocaster With Original Hardshell Case

1979 Fender Stratocaster With Original Hardshell Case

Elmhurst, Illinois, 601**, UNITED STATES OF AMERICA

$2899

Revolution Music is proud to present this Beautiful, 1979, Black on Black Fender Stratocaster in great condition. This vintage beast oozes with mojo. There is honest wear throughout. The guitar has some kinks, scratches, & chips. It sounds amazing. Original Hardshell Case with 2 broken latches included.

WE HAVE A BRICK AND MORTAR STORE - PLEASE GIVE US A CALL OR STOP BY IF YOU HAVE ANY QUESTIONS  


Shipping in the continental USA will be by FedEx Ground or ... more
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USA Fender Stratocaster Electric Guitar 50th Anniversary with case

USA Fender Stratocaster Electric Guitar 50th Anniversary with case

Kenosha, Wisconsin, 531**, UNITED STATES OF AMERICA

$1495

Fender Stratocaster Electric Guitar 50th Anniversary in very good condition. Made in USA
Comes with case
Comes with case candy
*Please see photos and ask any questions before purchasing
*Ships only to contiguous US
... more
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Vintage Fender 1967 Neckplate Stratocaster Telecaster Jazzmaster P-Bass Strat 68

Vintage Fender 1967 Neckplate Stratocaster Telecaster Jazzmaster P-Bass Strat 68

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$295

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage 1967 Fender "F" Neckplate
Stamped serial is 190315
This killer neck plate dates to the very low production year of 1967
Very rare and in nice shape with the original mounting screws
Correct for your 1967 or 1968 Strat, Tele, P-BASS or Jazzmaster
Great condition!
Get that magical Fender BACK TO STOCK!
Get it back to stock, get it VINTAGE CORRECT
... more
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Vintage 1965 Fender Stratocaster Telecaster Mustang etc Neckplate

Vintage 1965 Fender Stratocaster Telecaster Mustang etc Neckplate

Lubbock, Texas, 794**, UNITED STATES OF AMERICA

$375

Vintage 1965 Fender Stratocaster Telecaster Mustang Precision Jazz Neckplate==Ships Worldwide==
If you are considering a purchase, please take a minute and read our feedback !!!
We strive to achieve 5 star service !! PLEASE contact us if there are ANY problems (SEE RED BELOW)!! THANKS !!
Payment within 3 days please==We pack extremely well and ship quickly as possible!
PLEASE NOTE: Normal handling time is 3 business days or less, but we are out of town on buying trips once or twice a... more
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1978 Fender Gray Bobbin Stratocaster pickup Customized by Seymour Duncan in 1978

1978 Fender Gray Bobbin Stratocaster pickup Customized by Seymour Duncan in 1978

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$225

This listing is for one (1) pickup out of a 1978 Strat. The date code places it at a 4th week of 1978 manufacture. The owner was not happy with the tone of his brand new Strat, so he immediately sent the bridge pickup out to Seymour Duncan to be "Seymourized " . They discussed his goals, he sent the pickup to Seymour with a check, and 3 weeks later it came back wound to his spec. Reads 6 48K on my cheap meter. He did not snip the leads, so they are the full length they arrived to him. Should fit... more
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Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960s 1963

Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960's 1963

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$595

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
One vintage PRE-CBS Fender Jazzmaster / Jaguar Tailpiece - Tremolo unit
Very rare original late 1962 / early 1963 Fender Patent Number Trem assembly, correct for the restoration of your PRE-CBS Jazzmaster or Jaguar!
Perfect working order
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE!!!... more
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1963 Fender Stratocaster Red Refin & Modified Vintage 1960s (One of a Kind)

1963 Fender Stratocaster Red Refin & Modified Vintage 1960's (One of a Kind)

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$6850

This listing is for a truly unique 1963 Fender Stratocaster. If you are looking for an all original 1963 Stratocaster I would keep looking. The guitar has obviously been refinished and the fingerboard was modified to have block inlays and most of the parts have been changed. The good news is, the guitar is an amazing sounding guitar with a great 1963 Stratocaster neck and a cool refin. Please read on for the specifics details
This guitar was made in 1963. The whole guitar (body & neck) ... more
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Find more Fender Jaguar, Fender Jazzmaster, Fender Stratocaster, Fender Jazz at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.