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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1963)

Quality Means Confidence

Fender Stratocaster, Fender Jazz bass

Early sixties advert for the Fender Jazz bass and the Stratocaster guitar

Fender advertisement (1963) Quality Means Confidence

Other related vintage advertisements

Fender Stratocaster - Synchronized tremolo action
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Jazz - The most imitated guitar in the world
Fender Jazz - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazz - The Name that Makes the Difference
Fender Jazz - The Name that Makes the Difference
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any aut...
Fender Jazz - Get Fenderized
Fender Jazz - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...
Fender Stratocaster - Fender. What more need we say
Fender Stratocaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Stratocaster - How To Pick a Guitar
Fender Stratocaster - How To Pick a Guitar
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
Fender Stratocaster - The Worlds Favourite Flying Machine
Fender Stratocaster - The Worlds Favourite Flying Machine
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, with more highs - more lows, and ...

Fender Stratocaster, Fender Jazz

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1977 Fender Stratocaster  Electric Guitar Natural Hardtail

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Farmer City, Illinois, 618**, UNITED STATES OF AMERICA

$2200

This is a 1978 USA original Hardtail Fender Stratocaster. Comes with Hardshell case. Heavy hitter. All original. Smaller finish scratches shown in pics. Plays and sound mature / elder Fender.
... more
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Fender Jazz Bass 1976 Black With Maple Block Neck

Fender Jazz Bass 1976 Black With Maple Block Neck

Long Island City, New York, 111**, UNITED STATES OF AMERICA

$3849

Rare 1976 Fender Jazz bas Black custom color painted over Sunburst from the factory heavy relic for decades of touring through out the world . This bass sounds and plays amazing Comes with original hardshell case . The case in in solid in good condition... more
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FENDER 1970-76 USA JAZZ OR PRECISION BASS CASE BLACK TOLEX ORANGE VERY CLEAN!

FENDER 1970-76 USA JAZZ OR PRECISION BASS CASE BLACK TOLEX ORANGE VERY CLEAN!

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$389


FREE USA SHIPPING!
(for a limited time)
This month The Bass Palace will be listing 15 to 20 vintage cases from The Swami's own personal collection. Most of these are in primo condition and some are actually NOS. There are even some seldom-seen ones to be offered. These are the cream-of-the-crop if you are looking for a case worthy of your own special instrument. As an intro I am offering FREE shipping to the lower 48 thru 11 / 15 (a $40-60 savings)! But make no mistake, once the sale ... more
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Vintage 1960s Fender Jazzmaster Pickup Cover Set - JM -  1965 Covers

Vintage 1960's Fender Jazzmaster Pickup Cover Set - JM - 1965 Covers

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$195

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Fender Jazzmaster Pickup Covers with original mounting screws!
Correct for your early 60's Jazzmaster!
These vintage covers are in great shape: No cracks, no splits. A nice patina from decades of use that have yellowed slightly from decades of use!
These appear to be from the late 60's as they have slightly different molding marks as compared to the early 60's JM ... more
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1979 Fender Stratocaster Olympic White

1979 Fender Stratocaster Olympic White

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3300

Greetings Everyone
Up for sale is a killer 1979 Fender Strat in Oly White
This babe plays and sounds fantastic and has aged into a MOJO queen
The pictures dont do it justice - this thing is spectacular !
Really nice neck with plenty of meat but not a huge club
Pickups are great , super snappy and quite powerful pups
Housed in its OHSC
Thx for looking!
... more
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Vintage Fender Jazzmaster Sunburst 1963

Vintage Fender Jazzmaster Sunburst 1963

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$10999


Vintage Fender Jazzmaster Sunburst 1963
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A fantastic player's grade Jazzmaster due to a pro refret & a previous string-thru bridge that has since been removed. Exquisite tone & a smooth, comfortable feel. Fully inspected & professionally set up ready to play straight out of the case
Cosmetic Condition: Lots of good honest play wear, just the way we like to see them - various nicks, chips, dents & ... more
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Vintage Fender Stratocaster MIM Rare Surface Mount Pickups 60th Ann NEAR MINT

Vintage Fender Stratocaster MIM Rare Surface Mount Pickups 60th Ann NEAR MINT

Boca Raton, Florida, 334**, UNITED STATES OF AMERICA

$1296

This vintage 60th Anniversary Fender Stratocaster is a rare find with its gloss black finish, surface mount pickups and maple neck. The guitar is in excellent shape and has been well-maintained over the years. It is a right-handed instrument with a solid body type and 4-string configuration. The approximate year of manufacture is 2004, and the guitar was made in Mexico. This rare factory Stratocaster is a must-have for any guitar enthusiast or collector. Somewhere in the neighborhood of only 200... more
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Vintage 1954 Fender Stratocaster Telecaster 250K Pot Potentiometer

Vintage 1954 Fender Stratocaster Telecaster 250K Pot Potentiometer

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$1199

Vintage early 1954 Fender Stratocaster or Telecaster 250K Pot Potentiometer Early 1954 Stratocaster used solid shaft pots on some guitars
Good working condition
date coded 304402
See photos for exact condition
... more
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Vintage 1960s Fender Jazzmaster Pickup Spacers - Foam Risers - P-bass Pre-CBS

Vintage 1960's Fender Jazzmaster Pickup Spacers - Foam Risers - P-bass Pre-CBS

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$65

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
1960's Fender PRE-CBS Pickup riser / spacer set!
Rare! Nice set of three vintage PRE-CBS Fender Pickup Spacers. These are from a Jazzmaster but were also used in Precision Basses of the same era. These are the hardened foam type - have not crumbled or turned to PRE-CBS dust as some did. We do not have the fourth, just this matched set of three as pictured!
WE SHIP WORLDWIDE
... more
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FENDER 1970s USA JAZZ BASS 3-BOLT NECK TILT METAL INSERT WITH ORIGINAL SCREWS

FENDER 1970s USA JAZZ BASS 3-BOLT NECK TILT METAL INSERT WITH ORIGINAL SCREWS

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$38

SALE PRICE & FREE USA SHIPPING
This is from a 1975 3-Bolt Fender Jazz Bass and is in excellent condition. This is the piece that attaches to the body of your bass. The metal is nice with just a hint of oxidation and no warping or stress, there is no rust or pitting. Includes the original wood screws that mount the plate to the neck. I don't have the set screw but aftermarket ones are easy to find. Besides, it's hidden from view! You can tell this is a real one because the screw holes are ... more
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Vintage Fender Stratocaster 3 spoke Volume Knob 60s 70s

Vintage Fender Stratocaster 3 spoke Volume Knob 60s 70s

Springville, New York, 141**, UNITED STATES OF AMERICA

$50

Great condition. Free shipping. Please email questions
... more
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Fender American Vintage II 1973 Stratocaster Electric Guitar Aged Natural w /  Cas

Fender American Vintage II 1973 Stratocaster Electric Guitar Aged Natural w / Cas

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$1800

Body Material: Ash
Inlays: Dot
Number of Frets: 21
Scale Length: 25 5 inches
Nut Width: 1 65 inches
Neck Material: Maple
Fretboard Material: Round-Laminated Rosewood
Finish / Color: Aged Natural
Bridge Pickup: Pure Vintage '73 Single-Coil Strat
Middle Pickup: Pure Vintage '73 Single-Coil Strat
Neck Pickup: Pure Vintage '73 Single-Coil ... more
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Fender American Vintage 1962 Jazzmaster Sunburst

Fender American Vintage 1962 Jazzmaster Sunburst

Rexburg, Idaho, 834**, UNITED STATES OF AMERICA

$3199

I have owned this guitar for a long time and have loved it. I am piecing together a perfect Jazzmaster for me so I am selling this. I have tried to take good pictures. This guitar has been used but never abused. There are a few scratches and rub marks but besides one little chip in the bottom right all of them are surface level and maybe even could be buffed out if you cared. I like a guitar that has been legit played and worn in but not abused. The neck is perfect as near as I can tell, ... more
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2023 Fender American Vintage II 1966 Jazzmaster Electric Guitar Lake Placid Blue

2023 Fender American Vintage II 1966 Jazzmaster Electric Guitar Lake Placid Blue

Santee, California, 920**, UNITED STATES OF AMERICA

$2199


At Top 40 Guitars customer satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
Up for Sale is a2023 Fender American Vintage II 1966 Jazzmaster Electric Guitar!
Lake Placid Blue Finish!
This is really Cool. You are ... more
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Vintage 1983 USA Fender Stratocaster Elite Guitar Pickup 7 40k 1984

Vintage 1983 USA Fender Stratocaster Elite Guitar Pickup 7 40k 1984

Cass City, Michigan, 487**, UNITED STATES OF AMERICA

$111

Vintage 1983 USA FENDER STRATOCASTER ELITE Guitar Pickup "FENDER NOISE CANCELLING " , Cream colored cover, MIDDLE POSITION, Original Uncut Black & White lead wires, works fine- reads 7 40k. Normal light wear, No cracks, Fender made these from 1983-1984 Vintage 1983 USA Fender Stratocaster Elite Guitar Pickup 7 40k 1984


Description
Our SKU: 10432984
Item Brand: Fender
Item MPN:
Vintage 1983 USA FENDER STRATOCASTER ELITE Guitar Pickup "FENDER NOISE ... more
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1984-1988 Fender Stratocaster Graffiti Yellow USA electric guitar

1984-1988 Fender Stratocaster Graffiti Yellow USA electric guitar

Glendale, California, 912**, UNITED STATES OF AMERICA

$2699


RARE 1984-1988 Fender Stratocaster Graffiti Yellow USA electric guitar
Product Description:
For sale, we have a 1984-1988 Fender Stratocaster Graffiti Yellow USA electric guitar. This item is in a great condition. This item has been fully tested and is found to be 100% functional. Please see photos for cosmetic condition. All photos are of the actual items you will receive
In mint condition and very rare 1988 Fender Graffiti Yellow Stratocaster electric guitar
This color was ... more
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Fender American Vintage II 1973 Stratocaster Electric Guitar Aged Natural w /  Cas

Fender American Vintage II 1973 Stratocaster Electric Guitar Aged Natural w / Cas

La Plata, Maryland, 206**, UNITED STATES OF AMERICA

$1800

Body Material: Ash
Inlays: Dot
Number of Frets: 21
Scale Length: 25 5 inches
Nut Width: 1 65 inches
Neck Material: Maple
Fretboard Material: Round-Laminated Rosewood
Finish / Color: Aged Natural
Bridge Pickup: Pure Vintage '73 Single-Coil Strat
Middle Pickup: Pure Vintage '73 Single-Coil Strat
Neck Pickup: Pure Vintage '73 Single-Coil Strat
Case: Hardshell
Serial #: V12016
Weight: 8 lbs 6 oz
 
Each scale varies in accuracy. The weight of the guitar ... more
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Fender Jazz Bass Special 1984 - 1987 - Black Japan

Fender Jazz Bass Special 1984 - 1987 - Black Japan

Huntington, Indiana, 467**, UNITED STATES OF AMERICA

$1100

For sale is a Fender Jazz Bass Special 1984 - 1987 - Black Japan in Good Condition!
This beautiful bass comes from the famous Fujigen factory which has become synonymous with high quality! These are becoming harder to come by and are very collectible!
Just cleaned and set up with super low action!
Electronics have been modified (Vol - Vol - Tone - Input)
This can easily be modified back to original as they used the existing holes. The original jack is still intact on the side of the... more
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Fender American Vintage II 1966 Jazz Bass - Olympic White - SUN FADED! - PLEK

Fender American Vintage II 1966 Jazz Bass - Olympic White - SUN FADED! - PLEK

New Orleans, Louisiana, 701**, UNITED STATES OF AMERICA

$2200

For Sale: American Vintage II 1966 Jazz Bass - Olympic White but faded by sun to yellow
I'm selling my American Vintage 1966 Jazz Bass, originally in Olympic White, now faded to a unique yellow color (body). The headstock is not faded, or back of the bass. It's hard to capture the changing color in the pics, I can send video or FT
The bass features a Nitrocellulose paint finish, known to start wearing off the more it's played giving it the true road worn look (not factory). This Jazz ... more
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Vintage 1959 Fender Jazzmaster Project Neck - Killer Slab Board Clay Dot Tone!

Vintage 1959 Fender Jazzmaster Project Neck - Killer Slab Board Clay Dot Tone!

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$4995

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage 1959 Fender Pre-CBS Jazzmaster Slab Board Neck!
This killer neck is ready for the off-set project of your dreams. Weather you're starting a scratch build or have an old badly beat neck with a nice original body, this is a fantastic candidate for your restoration project
This neck has it's original finish, original decal (missing the "M" only), original string tree, original ... more
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Find more Fender Stratocaster, Fender Jazz at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.