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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1963)

Quality Means Confidence

Fender Stratocaster, Fender Jazz bass

Early sixties advert for the Fender Jazz bass and the Stratocaster guitar

Fender advertisement (1963) Quality Means Confidence

Other related vintage advertisements

Fender Stratocaster - Synchronized tremolo action
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Jazz - The most imitated guitar in the world
Fender Jazz - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazz - The Name that Makes the Difference
Fender Jazz - The Name that Makes the Difference
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.
Fender Stratocaster - Olé
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any aut...
Fender Jazz - Get Fenderized
Fender Jazz - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...
Fender Stratocaster - Fender. What more need we say
Fender Stratocaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Stratocaster - How To Pick a Guitar
Fender Stratocaster - How To Pick a Guitar
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
Fender Stratocaster - The Worlds Favourite Flying Machine
Fender Stratocaster - The Worlds Favourite Flying Machine
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, with more highs - more lows, and ...

Fender Stratocaster, Fender Jazz

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1966 Fender Jazz Bass Vintage Electric Bass Guitar Sunburst w /  Case

1966 Fender Jazz Bass Vintage Electric Bass Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$8800

Up for sale, a 1966 Fender Jazz Bass in excellent condition and in perfect working order, complete with a hardshell case. This Jazz Bass is a soulful example, 100% original save for a professional refret, boasting all the hallmarks of the '66 model year including a bold nitro lacquer three-tone Sunburst finish, a bound rosewood fingerboard with pearloid block inlay, and lollipop-button tuners. This bass was purportedly originally owned by Joe Bouchard, co-founder of Blue Oyster Cult, and while ... more
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1982 Fender "Dan Smith" Stratocaster rare Sienna Cherryburst & shes Minty !

1982 Fender "Dan Smith" Stratocaster rare Sienna Cherry'burst & she's Minty !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3995

This is a stunning all original 1982 Fender Stratocaster American Std. made during the ??Dan Smith?? period in a beautiful Cherry (Sienna) Sunburst finish. It??s got an immaculate maple neck that??s got that prominent ??V?? shaped super slim feel that we love so much. Its got the cool smaller headstock w / large logo that's so cool. It??s dead stock w / its white pickgard loaded w / 3 original pickups & pots. Truly Minty & Unused & comes w / its original owners manual in its ... more
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2023 Fender American Vintage II 1973 Stratocaster Electric Guitar w /  Case!

2023 Fender American Vintage II 1973 Stratocaster Electric Guitar w / Case!

Santee, California, 920**, UNITED STATES OF AMERICA

$1799


At top 40 guitarsour customers satisfaction is our first concern All of our items have a 14 day return policy If after 14 days you are not completely satisfiedwith your purchase, please return it for a full refund .Peace be with you
all returned items must be in the same condition theywere at the time of sale. All original packing must be included
#
Up for Sale is a2023 Fender American Vintage II 1973 Stratocaster Electric Guitar!
Lake Placid Blue Finish!
This is really ... more
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1974 Fender Stratocaster

1974 Fender Stratocaster

Redwood City, California, 940**, UNITED STATES OF AMERICA

$4250

Genuine 1974 Fender Stratocaster.
White with white pickguard and white parts. Comes with its original inspection tag, owners manual, envelope for spare tremolo springs, a business card from Don & Ollie's Music Co. in Ogden, UT where the guitar was purchased new and a case tag identifying the original owner. I was able to chase down that man's son who told me: "He bought it brand new and played in a band for years. He put the guitar down about the time that he married my mother and ... more
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1980 Fender Stratocaster Vintage Guitar Black, 100% Original w /  Case

1980 Fender Stratocaster Vintage Guitar Black, 100% Original w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2650

Up for sale, a 1980 Fender Stratocaster in excellent, 100% original condition and in perfect working order, complete with the original molded hardshell case. Produced concurrently with the International Color series, this Black-finished Strat has the same black plastics contrasted with a white three-ply pickguard emblematic of those models
The tonewood complement comprises an ash body and a one-piece maple neck with a significant U-shaped neck profile carve. Acoustically, it's a very ... more
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1960s Fender Jaguar Jazzmaster Telecaster Bigsby Saddle PreCBS Rare Fine Thread

1960's Fender Jaguar Jazzmaster Telecaster Bigsby Saddle PreCBS Rare Fine Thread

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$35

This listing is for one (1) used Jaguar / Jazzmaster / Telecaster saddle from roughly the early1960's.
This saddle is the "fine thread" style. In the earliest Pre-CBS years, coarse thread was used in all 6 positions. Around the time the Jaguar came out in 1962, a fine thread was added for the intended plain strings on the B and E strings. Screws all turn and are not stripped. Freshly lubricated. Sold as is.
... more
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1979 Fender Stratocaster

1979 Fender Stratocaster

Tarrytown, New York, 105**, UNITED STATES OF AMERICA

$2500

1979 Fender Stratocaster in excellent condition with very minimal signs of wear throughout the instrument. This guitar is almost completely original with the only alterations being the pickups have been replaced with white covered Dimarzio strat pickups. The original pickups are included in the case. This guitar was constructed with an ash body, maple neck, and a rosewood fingerboard. 1 62" nut width, .98" thickness at the first fret, 1 06" thickness at the twelfth fret and weighs... more
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1977 Fender Stratocaster  Electric Guitar Natural Hardtail

1977 Fender Stratocaster Electric Guitar Natural Hardtail

Billerica, Massachusetts, 018**, UNITED STATES OF AMERICA

$3900

Beautiful and ALL ORIGINAL. Have a look at the pics and contact me anytime with any questions. Glad to talk about this near dead mint axe.

All dates and codes explained in the pictures.

Thanks!!


Here??s some AI for you -

This 1977 Fender Stratocaster Electric Guitar is a stunning vintage piece that will take you back in time. Crafted with a natural ash body, maple neck, and fretboard, it features a 21-fret design with a 6 string ... more
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1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

1962 Fender Stratocaster Rare Left Handed Vintage Electric Guitar

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$41900

1962 Fender Stratocaster Rare Lefty! Brazilian Slab board, 1-62 Neckdate, Sunburst finish, Clay dots, Spaghetti logo, Green guard, Amazing andwonderful original Black back pickups, Bridge cover, Single line Kluson tuners, Vintage Black leather strap and Grey cable, Excellent condition with Rare cleanoriginal Brown left handed hard case... more
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1982 Fender WALNUT STRAT Stratocaster 100% complete with paperwork GOLD hardware

1982 Fender WALNUT STRAT Stratocaster 100% complete with paperwork GOLD hardware

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$6190


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1982 Fender Walnut Strat in its original finish. It has a good playing neck with great frets. It's all original and 100% complete along with its original tweed hardshell case, gold tremolo arm, original strap, original warranty card and original owner's manual. A custom made wood shim was made to give a proper neck angle. It's in EXCELLENT condition with only very minor cosmetic wear. Everything remains ... more
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1974 Fender Stratocaster

1974 Fender Stratocaster

Uniontown, Pennsylvania, 154**, UNITED STATES OF AMERICA

$4500

This Fender Stratocaster from 1974 is a vintage electric guitar with a natural solid body. It is a right-handed model with a 6 string configuration. The brand is Fender and the series is also Fender Stratocaster

The guitar was made in the United States and is in great playing condition. The model year is 1974 and it is perfect for collectors or musicians looking for a unique sound. This guitar is a great addition to any collection and a must-have for any serious Fender enthusiast ... more
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Vintage Fender Stratocaster Hardtail Natural 1979

Vintage Fender Stratocaster Hardtail Natural 1979

Brookfield, Wisconsin, 530**, UNITED STATES OF AMERICA

$2999


Vintage Fender Stratocaster Hardtail Natural 1979
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
An excellent player's grade hardtail Strat upgraded with a brass bridge & nut along with Schaller diecast tuners. A smokin' player with a great vibe & killer tone! Professionally set up & ready to rock straight out of the case
Cosmetic Condition: Various little nicks, chips, dents & dings; surface scratches & some finish wear. Overall the ... more
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1979 Fender Stratocaster Olympic White

1979 Fender Stratocaster Olympic White

Encinitas, California, 920**, UNITED STATES OF AMERICA

$3300

Greetings Everyone
Up for sale is a killer 1979 Fender Strat in Oly White
This babe plays and sounds fantastic and has aged into a MOJO queen
The pictures dont do it justice - this thing is spectacular !
Really nice neck with plenty of meat but not a huge club
Pickups are great , super snappy and quite powerful pups
Housed in its OHSC
Thx for looking!
... more
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Fender Stratocaster Contemporary MIJ System One 1980s Japan Strat

Fender Stratocaster Contemporary MIJ System One 1980's Japan Strat

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$1099

For sale is a 1980's Fender MIJ Contemporary strat with locking nut and floating tremolo. I believe from 1984-1988
Serial is E626072
This guitar is set up for 10's and the action is pretty low
Pickguard, knobs, and pickup covers were replaced. Alternate black knobs and black pickup covers are included as well as a red pearloid pickguard
The pickup covers are chrome plastic and do not affect the pickup sound (I tested frequency response before and after) but I can put the original ... more
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1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

1967-1970 Fender Stratocaster / Telecaster Guitar Case Vintage

Iola, Wisconsin, 549**, UNITED STATES OF AMERICA

$1100

Vintage 1967-1970 Fender Guitar Case. In excellent condition for its age, with some wonderful patina that comes with the age I tried to capture the overall condition the best I could in the photos, including any wear
All original, all latches and hardware work as they should. Everything closes nicely and lines up well. This has spent most of its life in a closet, and has been preserved quite well. It has no funny smells to it, and has been stored in a climate controlled, smoke free ... more
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Fender 1979 Jazz Bass. Vintage. You Won??t Find Another One This Nice.

Fender 1979 Jazz Bass. Vintage. You Won??t Find Another One This Nice.

Sebastian, Florida, 329**, UNITED STATES OF AMERICA

$7900


Fender 1979 Jazz Bass.
This bass sounds as amazing as it looks. I??ve played many Fender basses, including at least nine 1970s Fender basses. This 1979 Fender jazz bass has an amazing sound. It has a low growl. The neck and fretboard on this bass plays like a dream and is perfect
I bought this Jazz Bass from the original owner who purchased it new, on August 5, 1980 at Windy City Music in Chicago. A Copy of ... more
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1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$15000

Up for sale, a 1961 Fender Jazzmaster in excellent, 100% original condition and in perfect working order, complete with a modern G&G hardshell case. Extremely lively, resonant, and full-sounding acoustically at 7lbs 12oz, the tonewoods comprise an alder body, a heavily figured flame maple neck, and thick slab Brazilian rosewood fretboard. The black bobbin pickups are well-balanced and powerful, providing a warmth and nuance that's unique to the Jazzmaster pickup design, with original pickup ... more
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Vintage Fender Stratocaster Sunburst 1959

Vintage Fender Stratocaster Sunburst 1959

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$39999


Vintage Fender Stratocaster Sunburst 1959
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
100% original & just recently acquired from the second owner who purchased it from the original owner back in 1962 when it was only a few years old! The original owner was country music artist Johnny Carver. This fabulous Strat is a dynamite player offering exquisite tone & an ultra cool, true vintage vibe! Fully inspected & professionally set up ready to play ... more
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1985 Fender Boxer Series Jazz Bass Special PJ-535 Vintage PJ Medium Scale, Japan

1985 Fender Boxer Series Jazz Bass Special PJ-535 Vintage PJ Medium Scale, Japan

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1550

Up for sale, a 1985 Fender Jazz Bass Special medium scale PJ bass model PJ-535 in excellent, 100% original condition and in perfect working order. An evolution of the bass known simply as the "P-J" in Fender Japan's earliest catalogs, the Jazz Bass Special is part of the Boxer line, produced at the venerable Fujigen factory in Japan
Finished in an aged Snow White, this is the fairly rare Fender Japan bass model, similar in features and tone to the one that Duff McKagan would make famous with... more
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1983 Fender Elite Stratocaster, Natural-Magnificent! (USA)-Very Rare

1983 Fender Elite Stratocaster, Natural-Magnificent! (USA)-Very Rare

Indialantic, Florida, 329**, UNITED STATES OF AMERICA

$2995

Here is an absolutely magnificent example of the rare 1983 Fender Elite Stratocaster in Natural finish. It has been very gently used and well cared for. There are some marks on the pickguard, but all the wood is in great condition. I rate this as excellent to near mint. All electronics are 100%. Includes the original Fender Hard Side Case which is prized by itself. Please study the photos carefully. They are an important part of the listing. This is a rare model. It was only produced ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.