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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1966)

The Name that Makes the Difference

Fender Jazz bass

This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.

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Fender advertisement (1966) The Name that Makes the Difference

Other related vintage advertisements

Fender Jazz - The most imitated guitar in the world
Fender Jazz - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jazz - Quality Means Confidence
Fender Jazz - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any aut...
Fender Jazz - Get Fenderized
Fender Jazz - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...
Fender Jazz - Fender. What more need we say
Fender Jazz - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...

Fender Jazz

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1985 Fender Contemporary Jazz Bass Special

1985 Fender Contemporary Jazz Bass Special

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$1500

This Fender Contemporary Jazz Bass Special was manufactured in 1985 and is a right-handed, solid body bass guitar in a unique green color. It features a four-string configuration and is made of alder wood. The fretboard can be either rosewood or maple, depending on your preference.
This bass guitar is perfect for any musician, whether you're a beginner or a professional. With its high-quality materials and Fender brand, you're guaranteed a great sound and a long-lasting instrument. Take your... more
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Fender Vintage Jazzmaster 1965 Black w / Hardshell Case (Refin)

Fender Vintage Jazzmaster 1965 Black w / Hardshell Case (Refin)

Renton, Washington, 980**, UNITED STATES OF AMERICA

$6500

Vintage Fender Jazzmaster in Black Finish made in 1965 with Hard Shell Case (Refin). This guitar features a solid alder body, maple neck and Brazilian rosewood fingerboard. Pickups replaced with a set of Seymour Duncan hot jazz Single Coils in the neck and bridge position. Controlled by 1-master volume, 1-master tone, lead circuit volume / lead circuit tone wheels, 2-way lead / rhythm circuit switch and a 3-way toggle switch comprised of its original pots dating to the 50th weeks of 1964. The ... more
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Fender Jazz Bass 1978 Black With Maple Block Neck

Fender Jazz Bass 1978 Black With Maple Block Neck

Ballston Spa, New York, 120**, UNITED STATES OF AMERICA

$3500

This Fender Jazz Bass from 1978 is a classic beauty with a black body and maple blocked neck. The unique features of this bass is the low weight (for this era) of 9 2 lbs and rich sound. I would rate overall condition as very good. Original black finish shows honesty wear of a 45 year old bass. The original black pickguard and a second off white is included. Original pickups, pots, wiring, tuning heads, even the frets are in very good condition. Only the bridge , tug bar and knobs are not ... more
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Vintage 1977 USA Fender Mustang P Jazz Bass Telecaster 1 Meg Guitar Pot .975K

Vintage 1977 USA Fender Mustang P Jazz Bass Telecaster 1 Meg Guitar Pot .975K

Plano, Texas, 750**, UNITED STATES OF AMERICA

$225

Vintage 1977 USA Fender 1 Meg Guitar Pot. ?? Solid Aluminum Shaft, Original Blue Cap, Normal light vintage wear with patina, Strong Ohm reading, .975k Original Fender part, Thanks for looking!
... more
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1972 Fender Jazz Bass a very clean all original 52 year old bass guitar.

1972 Fender Jazz Bass a very clean all original 52 year old bass guitar.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$6995

We??ve just acquired a really clean & original 1972 Fender Jazz Bass w / all the right features, its has its original Sunburst finish over a lightweight Alder body, its White Bound & Block inlaid 4-bolt Rosewood fingerboard is super clean w / nice logo & frets, it??s maple neck is very white & not yellow faded & has no ink date stamp but she has pot date codes from the 39th week of 1972, its original Tortoise-shell pickgard pulls this all together making it one of Fender??s ... more
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Fender Jazz Bass Pickguard Black 3 Ply 1979 70s Relic

Fender Jazz Bass Pickguard Black 3 Ply 1979 70s Relic

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$100

Removed from a 79 jazz bass, pocket was routed. I??ve seen / done(!)worse, hides well with neck. I didn??t notice at first?? victim of the 80s. 1 screw short
... more
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1963 Fender Jazz Bass 4-String Electric Bass Guitar w /  Case

1963 Fender Jazz Bass 4-String Electric Bass Guitar w / Case

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$4500

1963 Fender Jazz Bass Electric Bass Guitar w / Case
Hey now! You're looking at a super cool vintage bass This is a 1963 Fender Jazz Bass Natural Electric Bass Guitar It weighs 9 lbs 2 oz, 34" scale, 1 48" nut width Very interesting - I've only seen a few that claim to have a "rare" ash body, to my knowledge Fender was still using Alder then Everything appears to be original, except the body, and it has no visible markings It appears to be its original harness - pickups and pots, and neck ... more
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2022 Fender Hybrid II Jazz Bass V 5-String Vintage Natural, Mint w /  Case, Japan

2022 Fender Hybrid II Jazz Bass V 5-String Vintage Natural, Mint w / Case, Japan

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$1550

Up for sale, a 2022 Fender Hybrid II Jazz Bass V in like-new condition, complete with hangtags and a Fender molded hardshell case. A model only sold in the Japanese domestic market and select international territories, this ??Made in Japan?? 5-string Jazz Bass is uncommon outside its country of origin. Pairing vintage aesthetics and modern, player-friendly touches, features include a Modern C neck profile carve, satin neck finish, 9 1 / 2" fretboard radius, narrow / tall fretwire, a bone nut, ... more
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1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$15000

Up for sale, a 1961 Fender Jazzmaster in excellent, 100% original condition and in perfect working order, complete with a modern G&G hardshell case. Extremely lively, resonant, and full-sounding acoustically at 7lbs 12oz, the tonewoods comprise an alder body, a heavily figured flame maple neck, and thick slab Brazilian rosewood fretboard. The black bobbin pickups are well-balanced and powerful, providing a warmth and nuance that's unique to the Jazzmaster pickup design, with original pickup ... more
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1977 Fender Precision Bass w /  Jazz Bass Body

1977 Fender Precision Bass w / Jazz Bass Body

East Liverpool, Ohio, 439**, UNITED STATES OF AMERICA

$2000

This is a bit of a parted together bass as I??m sure you can see the 1977 Fretless Precision Bass neck paired with (what I was told) a 1975 Fender Jazz Bass body. The neck is all original however the body has been stripped to a natural finish. The bridge has also been replaced. This is a cool bass you can play right out of the box with tons of vintage mojo! No case included
... more
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Vintage Fender Bass Guitar Thumb Rest-Tug Bar Precision-Jazz-Telecaster-Mustang

Vintage Fender Bass Guitar Thumb Rest-Tug Bar Precision-Jazz-Telecaster-Mustang

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$125

This listing is for a Vintage Original Fender Bass Guitar Thumb Rest or Tug bar. The thumb-rest is an original Fender part from the 1960's or 1970's and not a reproduction or reissue. The thumb rest will work for a Fender Precision Bass, Jazz Bass, Mustang Bass and Telecaster Bass guitar. This specific one came off a late 1960's Fender Telecaster bass guitar.
The Thumbrest comes as pictured with the original screws and is in good shape so it should install nicely. Please take a look at the ... more
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Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960s 1963

Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960's 1963

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$595

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
One vintage PRE-CBS Fender Jazzmaster / Jaguar Tailpiece - Tremolo unit
Very rare original late 1962 / early 1963 Fender Patent Number Trem assembly, correct for the restoration of your PRE-CBS Jazzmaster or Jaguar!
Perfect working order
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE!!!... more
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1959 or early 60 Fender Jazzmaster, pre-CBS, slab board, black bobbin beauty

1959 or early '60 Fender Jazzmaster, pre-CBS, slab board, black bobbin beauty

Denver, Colorado, 802**, UNITED STATES OF AMERICA

$12750

This is one fantastic, real deal, vintage Fender Jazzmaster. It is beautifully refinished in a lightly checked nitro white / blond that shows the grain of the fairly rare ash body. Finish was done by Riggio custom guitars. It's got the dark and hard Brazilian rosewood slab fingerboard on a superbly aged, original finish maple neck. The pickups are the black bobbin variety with a nice high output of 7 96 and 8 98. Weight is a comfortable 7lbs 10oz. and as is the case with the lightweight ... more
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1962 Fender Jazz Bass Sunburst Pre-CBS

1962 Fender Jazz Bass Sunburst Pre-CBS

Syracuse, New York, 132**, UNITED STATES OF AMERICA

$20000

... more
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1965 Fender Jazz Bass Fiesta Red Relic w /  Case

1965 Fender Jazz Bass Fiesta Red Relic w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$7100

Up for sale, a 1965 Fender Jazz Bass in excellent condition, featuring a Fiesta Red relic'd finish and complete with a hardshell case. The body and neck of this instrument are genuine vintage components, and the bass has been fitted with a later set of vintage gray bobbin Fullerton-made Fender pickups, along with a combination of vintage and modern hardware / plastics
Lightweight at 8lbs 8oz, tonewoods include an alder body, maple neck, and dark Brazilian rosewood fingerboard, and the ... more
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1974 Fender Jazz Bass Natural w / HSC

1974 Fender Jazz Bass Natural w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$4995

1974 Fender Jazz Bass
This Bass Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Shows Cosmetic Playwear Including Various Marks, Dings, And Scratches
Some Finish Checking Throughout
Lightweight Alder Body With Natural Polyurethane Finish
Maple Neck With Bound Maple Fingerboard And Block Inlays
Original Frets Are Low But Playable
Pickups And Electronics Mostly Original With One Pot Replaced, Original Included
34" Scale ... more
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1973 Fender Jazzmaster Sunburst

1973 Fender Jazzmaster Sunburst

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$5499

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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1971 Fender Jazz Bass a really nice all original classic example ready to use.

1971 Fender Jazz Bass a really nice all original classic example ready to use.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$7495

We??ve just acquired a really clean & original 1971 Fender Jazz Bass w / all the right features, its has its original Sunburst finish over a lightweight Alder body, its White Bound & Block inlaid 4-bolt Rosewood Neck is super clean w / perfect logo & frets, its ink date stamp is quite illegible but she has pot date codes from the 16th week of 1971, its original Tortoise-shell pickgard pulls this all together making it one of Fender??s last great Jazzes, its 2 pickups are super smooth... more
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1966 Fender Jazz Bass Vintage Electric Bass Guitar Sunburst w /  Case

1966 Fender Jazz Bass Vintage Electric Bass Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$8800

Up for sale, a 1966 Fender Jazz Bass in excellent condition and in perfect working order, complete with a hardshell case. This Jazz Bass is a soulful example, 100% original save for a professional refret, boasting all the hallmarks of the '66 model year including a bold nitro lacquer three-tone Sunburst finish, a bound rosewood fingerboard with pearloid block inlay, and lollipop-button tuners. This bass was purportedly originally owned by Joe Bouchard, co-founder of Blue Oyster Cult, and while ... more
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1966 fender Vintage Jazz Bass

1966 fender Vintage Jazz Bass

Rye Beach, New Hampshire, 038**, UNITED STATES OF AMERICA

$10995

The 1966 Fender Jazz Bass stands as an iconic testament to the craftsmanship and innovation synonymous with Fender's golden era of instrument production. Crafted during a time when electric basses were undergoing significant evolution, this vintage masterpiece embodies the essence of classic rock 'n' roll and jazz aesthetics
With its sleek, contoured offset waist body, the 1966 Jazz Bass exudes elegance and ergonomic comfort. Constructed from premium alder or ash wood, depending on the ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.