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Fender advertisement (1966)

The Name that Makes the Difference

Fender Jazz bass

This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.


Fender advertisement (1966) The Name that Makes the Difference

Other related vintage advertisements

Fender Jazz - The most imitated guitar in the world
Fender Jazz - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jazz - Quality Means Confidence
Fender Jazz - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any aut...
Fender Jazz - Get Fenderized
Fender Jazz - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...
Fender Jazz - Fender. What more need we say
Fender Jazz - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...

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1961 Fender Jazzmaster

1961 Fender Jazzmaster

Savannah, Georgia, 314**, UNITED STATES OF AMERICA


pSelling a 1961 Fender Jazzmaster in Olympic White. The body is alder, the fingerboard is Brazilian rosewood (slab board). The guitar is completely original, only the frets and the nut have been replaced, the electronics are untouched. The neck pickup is working. The tremolo works perfectly, holds tuning well. Original case included. Very musical. No issues with the guitar. This specific model features a slab-style rosewood fingerboard with dot inlays, a clean and simple single-cutaway body ... more
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Fender 1 MEG AUD Pots P Bass Jazzmaster Jaguar 1965 - Original Solder Joints

Fender 1 MEG AUD Pots P Bass Jazzmaster Jaguar 1965 - Original Solder Joints

Baton Rouge, Louisiana, 708**, UNITED STATES OF AMERICA


This is a matching set of 1965 Stackpole pots from a 1965 Fender Jaguar. These were used on the Jaguar, Jazzmaster, and P Bass. 304-6530 matching date code on both pots. Factory solder joints. Original capacitor and resistor. This assembly was pulled from a fully functional guitar. Please ask all question in advance of purchasing.... more
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1969 Fender Jazz Bass rare all original last of the 60s great Post-CBS basses !

1969 Fender Jazz Bass rare all original last of the 60's great Post-CBS basses !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA


Just in is a really clean & original 1969 Fender Jazz Bass w / all the right features, its has its original Sunburst finish over a lightweight Alder body, its White Bound & Block inlaid 4-bolt Rosewood Neck is super clean w / perfect logo & frets, its white block inlays have faded to almost see-thru over time, its ink date stamp is that typical odd set of #??s dating it to 1969 & she has pot date codes from the 42nd week of 1966, its original Tortoise-shell pickgard pulls this ... more
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Vintage Fender Mustang Bridge - 1960s or 1970s, Jazzmaster, Jaguar

Vintage Fender Mustang Bridge - 1960s or 1970s, Jazzmaster, Jaguar

Los Angeles, California, 900**, UNITED STATES OF AMERICA


Vintage Fender Mustang bridge from the 1960s or 70s. Perfect for a Jazzmaster or a Jaguar as well.
Please see our other items!... more
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Vintage Original 1969 Fender Jazz Bass 4-String (CBS ERA( Post 1966

Vintage Original 1969 Fender Jazz Bass 4-String (CBS ERA( Post 1966

Hoffman Estates, Illinois, 601**, UNITED STATES OF AMERICA


This vintage Fender Jazz Bass is a true gem for any musician or collector. Made in 1969 during the CBS era, it boasts an American Vintage series construction with a white ash body and a 4-string string configuration. The instrument has been carefully maintained over the years, ensuring that it is in top playing condition. The bass guitar was crafted in the United States and is perfect for any genre of music. Whether you're a seasoned professional or a beginner, this Fender Jazz Bass is sure to ... more
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Fender Jazzmaster Spaghetti Logo Pre CBS Decal Ephemera

Fender Jazzmaster Spaghetti Logo Pre CBS Decal Ephemera

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


This listing is for one (1) Pre CBS Jazzmaster Spaghetti patent number style decal. The gold is slightly raised and tarnished. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
... more
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Vintage 1977 - Sunburst Fender Jazz Bass w /  OHSC - Rosewood - All Original!

Vintage 1977 - Sunburst Fender Jazz Bass w / OHSC - Rosewood - All Original!

Guntersville, Alabama, 359**, UNITED STATES OF AMERICA


Up for sale is an all original, vintage 1977 sunburst finish Fender Jazz Bass with a rosewood neck and block inlays in beautiful condition.
This awesome Jazz Bass comes with the original hard shell case, case keys, a vintage embossed guitar strap, the original pickup and bridge covers as well as the original Fender warranty card!
It plays and sounds wonderful! The frets have tons of life left, it's set up really well with low action and there is no buzzing coming from any frets.
The... more
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1960s Fender Precision Jazz Bass Saddle

1960's Fender Precision Jazz Bass Saddle

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


This listing is for one (1) single 1960's Fender Bass saddle. This one came off a 1966 Jazz Bass. The screws were stripped and seized. Later I was able to successfully remove them. The new ones came out of a CBS dealer service kit. There is a blob of melted mute foam on it. Sold as is.
... more
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1975 Fender Jazz Bass 3-Bolt - 9 81 LBS

1975 Fender Jazz Bass 3-Bolt - 9 81 LBS

Lawrence Township, New Jersey, 086**, UNITED STATES OF AMERICA


Bass is 6 5 / 10. There are some shallow dings on neck. A few spots of finish wear on front. Mutliple small, dings, scratches and chips. Pickups were swapped with USA Fender '70s Reissue

Brand: Fender
Model: Jazz Bass
Year: 1975
Serial: 671004
Color: Sunburst
Weight: 9 81 lbs
Neck Type: Bolt-On Frets: 20 Scale Length: 34 Fret Life: 85 Neck Material: Maple Fretboard Material:... more
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~ ALL Original ~  1976 Vintage Fender JAZZ BASS Natural Ash Electric BASS 1970s

~ ALL Original ~ 1976 Vintage Fender JAZZ BASS Natural Ash Electric BASS 1970s

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA


Up for sale is an absolutely killer 1976 Vintage Fender Jazz Bass NATURAL!
Comes with the Original Owner's Manual, Instruction Manual, Original Hard-Shell Case and Keys!
Finish is beautiful! Has gorgeous tiny finish checking all over!
100% original parts featuring 1976 dated pots, original pickguard, knobs, tuners, etc
The neck is PERFECT. Nice easy action with no string buzz. The frets show minimal to no wear. The case is in excellent shape as well WEIGHT: 11 lbs. 11 oz Buy It Now ... more
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Luverne, Minnesota, 561**, UNITED STATES OF AMERICA


One of a kind vintage Fender Power Jazz Bass Special. Pink body with black zebra stripe decalsHas mojo, too many imperfections to list, see all photos. Takes 9v battery Pots are scratchyStraight neck. Honestly ones of the best necks on a bass I've ever played. Reliable and solid! No case. Will be shipped safely and securely.... more
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1980s Fender Japan JB-355 Jazz Bass Guitar w /  Gig Bag Dual Bartolini

1980's Fender Japan JB-355 Jazz Bass Guitar w / Gig Bag Dual Bartolini

Hicksville, New York, 118**, UNITED STATES OF AMERICA


Discounts that'll make your jaw hit the floor with 24% off for 2024
1980's Fender Japan JB-355 Jazz Bass Guitar w / Gig Bag Dual Bartolini
Hey now! You're looking at an incredible bass This is a 1980s Fender Japan JB-355 Jazz Bass Guitar It weighs 9 lbs 3 oz. 34" scale, 1 52" nut width The serial E968128 dates this between 1984-1987 Fender Japan is right up there with their custom shop, especially from these years, made in the famous Fuji-Gen Factory Excellent craftsmanship, amazing ... more
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1964 Fender Jazzmaster

1964 Fender Jazzmaster

Naples, Florida, 341**, UNITED STATES OF AMERICA


For sale - 1964 Fender Jazzmaster loaded body only with original electronics and hardware. No neck or tuners included. The body has been professionally refinished and looks great ! This loaded body is being sold as the original date stamped neck has previloudly been sold. I am selling this as well as the original JM case in another listing. Guitar played great and sounded great. Please look at pictures as they are part of description
... more
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1966 Fender Jazzmaster - Lake Placid Blue

1966 Fender Jazzmaster - Lake Placid Blue

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA


1966 Fender Jazzmaster in Lake Placid Blue refinish. Great sounding and playing guitar

The important parts are original: body, neck, electronics, pickups, and pots. The switch tip looks to be changed. Tremolo is original but has a new spring, arm and arm receiver. Pickup covers are original but have been painted / coated white to match the guard. Guard is not original??this was originallay sunburst and had a tortoise shell guard which doesn??t typically look great on ... more
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Squier by Fender Jazz Bass - Red

Squier by Fender Jazz Bass - Red

Perris, California, 925**, UNITED STATES OF AMERICA


... more
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Vintage 1960s Fender Jaguar Guitar Knobs - Mustang, Duo Sonic, Jazz Bass

Vintage 1960's Fender Jaguar Guitar Knobs - Mustang, Duo Sonic, Jazz Bass

Los Angeles, California, 900**, UNITED STATES OF AMERICA


Original 1960s Fender Jaguar knobs with a lovely patina. Appropriate also for Mustang, Duo Sonic, or Jazz bass.
Please see our other items!
... more
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1970s Fender Jazz Bass Guitar w /  OHSC, Paperwork, Pickup Covers

1970s Fender Jazz Bass Guitar w / OHSC, Paperwork, Pickup Covers

Decatur, Alabama, 356**, UNITED STATES OF AMERICA


1970s Fender Jazz Bass vintage USA in original unaltered condition and well cared for. Played occasionally at church. Comes with original case, pickup covers, and user manual with matching serial number. A few very minor dings in clear coat and one cosmetic crack in clear coat finish spanning length of body back.... more
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Fender American Vintage II 1966 Jazz Bass Sea Foam Green 197881088637 OB

Fender American Vintage II 1966 Jazz Bass Sea Foam Green 197881088637 OB

Kansas City, Missouri, 641**, UNITED STATES OF AMERICA


... more
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1975 Fender Jazz Bass American Mocha Walnut Brown 4-Bolt 1974 Vintage w /  Case

1975 Fender Jazz Bass American Mocha Walnut Brown 4-Bolt 1974 Vintage w / Case

El Cajon, California, 920**, UNITED STATES OF AMERICA


1975 Fender Jazz Bass
The serial number is "606162" which dates it to early 1975. Fender changed from the 4-bolt to 3-bolt on this model in 1974 so this one's probably one of the last! The pots date to February and July 1974 (137-7405 and 7429). The date codes on the pickups and neck are not readable
The body is in good condition overall, but has a lot of dings, scratches, and scuffs. There is some routing in the neck pickup area but it's all covered by the pickguard. There's an extra ... more
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Vintage Working 1970 Fender Jazz Bass w /  Original Case, Electronics White / Maple

Vintage Working 1970 Fender Jazz Bass w / Original Case, Electronics White / Maple

Fort Collins, Colorado, 805**, UNITED STATES OF AMERICA


For sale is a Vintage '70 Fender Jazz Bass in decent vintage cosmetic and excellent working condition!
Fully tested and functional. Has great feel and mojo happening. Ready to be played again
Serial number 298167 on neck plate with "F" logo. Indicating 1970. Pot codes read 7th week of 1971, Stackpole
Most everything appears original: both pickups, neck, tuning machines, body (painted), knobs, neck plate. Bridge appears aftermarket vintage. Throwing in the one that was included which ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.