Vintage Guitars
I'm happy with this
This website uses cookies to personalise content and adverts, to provide social media features, and to analyse traffic. When you buy through links on our site we may earn an affiliate commission. See terms and conditions
FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1966)

The Name that Makes the Difference

Fender Jazz bass

This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.

More

Fender advertisement (1966) The Name that Makes the Difference

Other related vintage advertisements

Fender Jazz - The most imitated guitar in the world
Fender Jazz - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jazz - Quality Means Confidence
Fender Jazz - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jazz - The Most Imitated Guitars In The World
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any aut...
Fender Jazz - Get Fenderized
Fender Jazz - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...
Fender Jazz - Full Color Sound
Fender Jazz - Full Color Sound
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...
Fender Jazz - Fender. What more need we say
Fender Jazz - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...

Fender Jazz

Vintageguitarandbass.com is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.
Original Vintage 1960 To 1965 Fender Jazz Bass Pickguard

Original Vintage 1960 To 1965 Fender Jazz Bass Pickguard

Teaneck, New Jersey, 076**, UNITED STATES OF AMERICA

$1000

Original vintage pickguard for Fender Jazz Bass, 1960, 1961, 1962, 1963, 1964, 1965
Wide edge bevel with some mill marks. Some yellowing of the white layers at edge
Complete. No cracks. No warps. Shows marks from pickup cover edges and thumb rest. Some player wear. Some abrasion at truss rod adjustment position
No or minimal shrinkage. Has been stored screwed to a plywood plate (see last photo). Will be shipped on the plywood plate
Shipping within the continental United States ... more
eBay logo
1960 Fender Jazzmaster Daphne Blue Refin Pre-CBS w / OHSC

1960 Fender Jazzmaster Daphne Blue Refin Pre-CBS w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$11995

1960 Fender Jazzmaster
This Guitar Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Professional Body And Neck Refinish In Daphne Blue Nitrocellulose Lacquer With Matching Headstock
Made In Fullerton, CA
Alder Body
Maple Neck With Slab Board Brazilian Rosewood Fingerboard And Clay Dot Inlays
Original Frets Polished And In Very Good Playable Condition
Original Black Bottom Single-Coil Pickups
Repro Kluson Deluxe Tuners, All ... more
eBay logo
1959 Fender Jazzmaster Sunburst w / original strap, arm, tweed case + HANG TAGS!!!

1959 Fender Jazzmaster Sunburst w / original strap, arm, tweed case + HANG TAGS!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$24900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1959 Fender Jazzmaster in its original Sunburst finish. It has a great playing neck with great frets as it has been refretted (the original frets are included. Aside from the frets, the only other thing that is not original is a small added ground wire. It is 100% complete along with its original tweed hardshell case, strap, bridge cover and original HANG TAGS. It's in very good condition with some nicks + dings,... more
eBay logo
Fender American Vintage II 66 Jazz Bass (2022)  #14911 with Original Hard Case

Fender American Vintage II 66 Jazz Bass (2022) #14911 with Original Hard Case

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$1699

WELCOME TO EMPIRE MUSIC
Since 2002, Empire Music has aimed to deliver the finest in-store shopping experience. Now you can receive the same amazing in-store experience through our eBay store. We promise to deliver the highest quality products and services to all of our customers This Fender American Vintage II 1966 Jazz Bass is in VERY GOOD overall condition. Cosmetically, it is in very good shape but does show wear / blemishes in places. See below for a detailed description. It has been ... more
eBay logo
1963 Fender Jazzmaster CTS Dish Crater back  1 Meg Potentiometer Solid Shaft Pot

1963 Fender Jazzmaster CTS Dish Crater back 1 Meg Potentiometer Solid Shaft Pot

Portland, Maine, 041**, UNITED STATES OF AMERICA

$99

1963 Fender Jazzmaster CTS Dish Crater back 1 Meg Potentiometer Solid Shaft Pot as shown 137- 6317 seventeenth week of 1963... more
eBay logo
Vintage Fender Jazz Bass Stripped Finish Natural 1966

Vintage Fender Jazz Bass Stripped Finish Natural 1966

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$3999


Vintage Fender Jazz Bass Stripped Finish Natural 1966
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
An excellent player's grade Jazz Bass from 1966. The original finish has been stripped off the body making it now natural. The neck is silky smooth to play & the double single coils deliver rich, dynamic tones. Professionally set up with fresh strings & low action so it's ready to play straight out of the case
Cosmetic Condition: Various nicks, dents ... more
eBay logo
1965 Fender Jazz Bass Guitar. W /  original Case Extra Strings And Picks

1965 Fender Jazz Bass Guitar. W / original Case Extra Strings And Picks

Vero Beach, Florida, 329**, UNITED STATES OF AMERICA

$13500

The 1965 Fender Jazz Bass Guitar is a professional-grade electric bass guitar from the Jazz Bass series. Featuring a solid Alder body with a natural finish, a Maple neck, and a Rosewood fretboard, this vintage instrument is designed for right-handed players. With its 4-string configuration and 20 frets, this guitar delivers classic Fender tone and performance. Additionally, it comes with an original case, extra strings, and picks, making it a complete package for bass guitar enthusiasts looking ... more
eBay logo
1961 Fender Jazzmaster Pre-CBS Slab Board Vintage Offset Guitar

1961 Fender Jazzmaster Pre-CBS Slab Board Vintage Offset Guitar

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$13800

Up for sale, a 1961 Fender Jazzmaster in 100% original condition and in perfect working order, complete with the original hardshell case. This Pre-CBS example of the Jazzmaster features an alder body, maple neck, and thick slab rosewood fingerboard with clay dot inlay
The original black bobbin pickup pair retains its stock windings, and both pickups have ample output. The bridge pickup has a great upper midrange aggression, sparkle, and cut. Engaging the pickups in parallel has a bell-like, ... more
eBay logo
Vintage 1964 Pre-CBS Fender Mustang Knob Set Duosonic Jaguar Jazz Bass

Vintage 1964 Pre-CBS Fender Mustang Knob Set Duosonic Jaguar Jazz Bass

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$75

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Pre-CBS Mustang / Jazz Bass knob set
Killer set of vintage Fender knobs for your Jazz Bass or Mustang!
Get it back to stock!!
These are incredibly rare, and if you need to restore your high dollar 1960's Fender to stock, this is your chance!!
Excellent working shape !!
GET IT BACK TO STOCK, GET IT VINTAGE CORRECT
WE SHIP WORLDWIDE!!!... more
eBay logo
1971 FENDER BASS THUMB REST PRECISION / JAZZ  / TELECASTER /  MUSTANG BASS

1971 FENDER BASS THUMB REST PRECISION / JAZZ / TELECASTER / MUSTANG BASS

Minneapolis, Minnesota, 554**, UNITED STATES OF AMERICA

$80

VINTAGE FENDER BASS THUMB REST / TUG BAR ORIGINALLY ON A 1971 MUSTANG BASS. INCLUDES THE SCREWS. CAN BE USED FOR PRECISION, JAZZ, TELECASTER AND OTHER FENDER BASSES. IT'S A PURPLE-ISH TRANSLUCENT COLOR. GREAT SHAPE. PLEASE NO OFFERS, TRADES OR RETURNS. $$$PAYPAL ONLY$$$ CONUS SHIPPING ONLY. SHIPS USPS PRIORITY MAIL SMALL BOX FOR FAST AND SAFE DELIVERY. THX
... more
eBay logo
1964 Fender Jazz Bass Custom Color White w /  Matching Headstock Amazing Tone

1964 Fender Jazz Bass Custom Color White w / Matching Headstock Amazing Tone

Henderson, Nevada, 890**, UNITED STATES OF AMERICA

$19000

The ultimate in bass guitars, 1964 / early 65 Jazz Bass. This one is 100% original in custom color white with it's matching head stock and original white hardshell case, the perfect package. Neck is perfectly straight, truss works fine, and sounds GREAT!
WE SHIP WORLDWIDE. Contact us with your full address for a shipping quote
The shipping price includes full insurance. We only ship on Tuesdays and Saturdays We have a no fee discount
We buy guitars for top dollar ... more
eBay logo
1978 Fender Jazz Bass Parts Original Owner- Bridge, Pickguard  & more FREE SHIP

1978 Fender Jazz Bass Parts Original Owner- Bridge, Pickguard & more FREE SHIP

Spring Branch, Texas, 780**, UNITED STATES OF AMERICA

$480

I bought a new American Fender Jazz bass in 1978 or 1979. I removed the pick guard and the bridge cover (ashtray) as soon as I got it home. The manual with serial number was removed along with the genuine Fender guitar strap. I carefully packed them away along with another genuine Fender guitar strap that I had saved from a Fender Telecaster bass that I bought new around 1970 if memory serves might have been another one in that time frame. The straps appear to be identical except the rivets on ... more
eBay logo
1976 - 1982 Fender Stratocaster Jazz Bass volume tone control knobs.

1976 - 1982 Fender Stratocaster Jazz Bass volume tone control knobs.

Decatur, Alabama, 356**, UNITED STATES OF AMERICA

$119

Authentic vintage 1976 fender volume tone knobs.... more
eBay logo
1968 Fender Jazz Bass (All Original) With OHSC

1968 Fender Jazz Bass (All Original) With OHSC

Lake Havasu City, Arizona, 864**, UNITED STATES OF AMERICA

$9500

1968 Fender Jazz Bass (All Original) With OHSC

Totally original and ready to roll! A true closet classic. Original paint, original covers, pickups, case, etc!

This bass is being sold as-is due to the nature of its age
... more
eBay logo
Vintage 1960s Fender Jaguar Jazzmaster Three Switch Control Plate With Switches

Vintage 1960's Fender Jaguar Jazzmaster Three Switch Control Plate With Switches

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$139

These are a Set of Vintage 1960s Fender Jaguar Jazzmaster 3 Switch Control Plate with the Switches and cloth Wire Normal vintage wear Great for restoring back to original Please look at all the pictures Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
eBay logo
1980s Fender Japan Jazz Bass Special - P / J Configuration - E Serial! Pro Set Up

1980's Fender Japan Jazz Bass Special - P / J Configuration - E Serial! Pro Set Up

Pompano Beach, Florida, 330**, UNITED STATES OF AMERICA

$1350

1988 Fender Jazz Bass Special P / J-40
Serial: E976615
Nut Width: 1 49 "
Neck Thickness at 1st Fret: 0 81 "
Neck Thickness at 12th Fret: 1 00 "
Weight: 7 lbs 10 oz's!!!
Comes in Original Fender Case
$$$ It has just been professionally set up and dialed in for optimal tone and playability. It has low action with no buzzing. The frets are in perfect condition and polished to shine like a mirror, it is truly stage or studio ready / worthy. ... more
eBay logo
Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Vintage Fender Thumb Rest-Tug Bar Precision-Jazz-Telecaster Bass Guitar 1970s

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$50

Brown

Removed from 75 fender
... more
eBay logo
original 1964 Fender JAZZMASTER White w / matching headstock

original 1964 Fender JAZZMASTER White w / matching headstock

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$23900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1964 Fender Jazzmaster in its original White finish with a matching White headstock. It has a good playing neck with good frets as it has been re-fretted. It's all original with the exception of the frets and the nut. The original White hardshell case is included along with its original tremolo arm. This Jazzmaster looks great with a lot of nicks + dings, finish checking and other cosmetic wear including an extra... more
eBay logo
Fender Jazz Bass 1974 Vintage All Original

Fender Jazz Bass 1974 Vintage All Original

Beverly Hills, California, 902**, UNITED STATES OF AMERICA

$7690

Fender Jazz Bass 1974 Vintage All Original
Great Condition
Original Hard Case
I am the second owner.
Kept in a smoke free environment.
... more
eBay logo
Vintage 1968 CTS 250K  pot for Fender Telecaster P Bass Mustang Jazz

Vintage 1968 CTS 250K pot for Fender Telecaster P Bass Mustang Jazz

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$179

Vintage 1968 CTS 250K pot for Fender Telecaster P Bass Mustang Jazz
... more
eBay logo

Find more Fender Jazz at vintageguitarsforsale.co

There are 0 comments on this page so far. Add your comment

Comment on this article

Anti-spam question - to catch web robots

Contact
info@vintageguitarandbass.com

mailing list

Follow

Facebook  Instagram  YouTube

Other Great Sites

Recent posts on vintage guitar and bass

1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music