...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight the all new Maple Neck TELECASTER BASS. Set for low string high speed action, the snappy telecaster bass offers rich deep bass tones....
or pick from Fender's Quartet of snappy, moderately priced guitars, (right) Double pickups and a dynamic tremolo highlight the popular fast action MUSTANG. A short neck and split pickup make the MUSTANG BASS a must for every combo. Fender's BRONCO GUITAR and AMPLIFIER are the right combination for any young artist. The Fender NEWPORTER is the perfect compact acoustic ... try one, try 'em all at your nearest authorized Fender dealer.
The Pick a Winner advert was clearly aimed at the student and intermediate guitarists of 1968, promoting some new, and some established instruments in the hands of young players. The Mustang and Telecaster guitars had been in the Fender line for some time, but they were joined by bass equivalents in 1966 and 1968 respectively. Actually the Tele bass was so new, it did not make it into a Fender catalogue until 1969. One other new guitar (and amp) shown that did make the 1968 catalogue was the Bronco set: an entry-level guitar and amplifier set shown in the foreground of the image. The only acoustic shown is the Newporter.
- More about the Fender Bronco electric guitar
- More about the Fender Mustang electric guitar
- More about the Fender Telecaster electric guitar
- More about the Fender Mustang electric bass
- More about the Fender Telecaster electric bass
- More about the Fender Newporter acoustic guitar
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Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
1968 advert announcing the telecaster thinline guitar - available in ash or mahogany finishes
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Early seventies Fender advert featuring the telecaster guitar but primarily promoting Fender amplifiers
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Colourful 70s illustrated advert for the Fender Mustang guitar and Pro Reverb amplifier