";

Fender advertisement (1968)

Pick A Winner

Fender Bronco, Fender Mustang, Fender Telecaster, Fender Mustang bass, Fender Telecaster bass, Fender Newporter acoustic

Fender advertisement (1968) Pick A Winner

...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight the all new Maple Neck TELECASTER BASS. Set for low string high speed action, the snappy telecaster bass offers rich deep bass tones....

or pick from Fender's Quartet of snappy, moderately priced guitars, (right) Double pickups and a dynamic tremolo highlight the popular fast action MUSTANG. A short neck and split pickup make the MUSTANG BASS a must for every combo. Fender's BRONCO GUITAR and AMPLIFIER are the right combination for any young artist. The Fender NEWPORTER is the perfect compact acoustic ... try one, try 'em all at your nearest authorized Fender dealer.

The Pick a Winner advert was clearly aimed at the student and intermediate guitarists of 1968, promoting some new, and some established instruments in the hands of young players. The Mustang and Telecaster guitars had been in the Fender line for some time, but they were joined by bass equivalents in 1966 and 1968 respectively. Actually the Tele bass was so new, it did not make it into a Fender catalogue until 1969. One other new guitar (and amp) shown that did make the 1968 catalogue was the Bronco set: an entry-level guitar and amplifier set shown in the foreground of the image. The only acoustic shown is the Newporter.

Links

Other related vintage advertisements
Fender Telecaster - Don
Fender Telecaster - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Telecaster - Fender fine electric instruments
Fender Telecaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Telecaster - Listen
Fender Telecaster - Listen
Late fifties telecaster / twin amp advertisement
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Telecaster - Groovy Naturals
Fender Telecaster - Groovy Naturals
1968 advert announcing the telecaster thinline guitar - available in ash or mahogany finishes
Fender Telecaster - Fender. What more need we say
Fender Telecaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster
Don't be surprised if there's a 2001 A.D. Telecaster
Fender Mustang - The Worlds Favourite Space Machine
Fender Mustang - The Worlds Favourite Space Machine
Space, like music, is an endless frontier. To conquer either requires creative talent, dedication and the finest equipment. Our Research and Development team is dedicated to creating the finest gui...
Fender Telecaster - The Worlds Favorite Love Machine
Fender Telecaster - The Worlds Favorite Love Machine
Love makes the world go round. Music sets the mood, heightens the emotion and provides the beat. Love takes two. Fender guitars and amps are compatible?made for each other. If you really want to ma...
Fender Telecaster - The Worlds favourite Recording Machine
Fender Telecaster - The Worlds favourite Recording Machine
Early seventies Fender advert featuring the telecaster guitar but primarily promoting Fender amplifiers
Fender amps are the number one selling amps in the world. For business and pleasure, turn ...
Fender Mustang - You get there faster on a Fender (Fender Mustang)
Fender Mustang - You get there faster on a Fender (Fender Mustang)
Colourful 70s illustrated advert for the Fender Mustang guitar and Pro Reverb amplifier
Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)
Colourful 70s illustrated advert for the Fender Telecaster guitar and Twin Reverb Amplifier; part of the 'You get there faster on a Fender' series that proved popular in the early/mid 1970s. The Te...
There are 0 comments on this article so far. Add your comment

Comment on this article

Name
Email address
Anti-spam question - to catch web robots
How many legs does a spider have?