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1968 Fender Musical Instruments... On the Go! catalogue

Part 1 - Electric Guitars, basses, acoustics, mandolin

Catalogue Index
Part 1: guitars | Part 2: banjos / amps / accessories

  1968 Fender guitar and bass catalogue - page 1
1968 Fender guitar and bass catalogue - page 2 1968 Fender guitar and bass catalogue - page 3
1968 Fender guitar and bass catalogue - page 4 1968 Fender guitar and bass catalogue - page 5
1968 Fender guitar and bass catalogue - page 6 1968 Fender guitar and bass catalogue - page 7
1968 Fender guitar and bass catalogue - page 8 1968 Fender guitar and bass catalogue - page 9
1968 Fender guitar and bass catalogue - page 10 1968 Fender guitar and bass catalogue - page 11
1968 Fender guitar and bass catalogue - page 12 1968 Fender guitar and bass catalogue - page 13
1968 Fender guitar and bass catalogue - page 14 1968 Fender guitar and bass catalogue - page 15
1968 Fender guitar and bass catalogue - page 16 1968 Fender guitar and bass catalogue - page 17
1968 Fender guitar and bass catalogue page 18 1968 Fender guitar and bass catalogue page 19
1968 Fender guitar and bass catalogue page 20 1968 Fender guitar and bass catalogue page 21
1968 Fender guitar and bass catalogue page 22 1968 Fender guitar and bass catalogue page 23

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Fender Musical Instruments... On the Go! catalogue. 48 pages, colour throughout. This catalogue is dated 1968 on the front cover. For simplicity this site splits the catalogue into two sections: guitars (electric and acoustic) in part 1, and banjos, organs and amplifiers in part 2. The "On the Go!" refers to the interesting locations used as backdrops to these product photos, from roadsides, sportsfields and airports to rivers, beaches, and snow-topped mountains.

The 1968 catalogue was the first to include the Wildwood Coronado guitars (the standard Coronados debuted in the 1966 Catalogue), and the Bronco student solid body, but perhaps the most notable addition was the new Solid State amplifier line.

It featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument

Guitars:
Bronco set
Coronado I, II and XII
Coronado (Wildwood)
Duo Sonic
Electric XII
Esquire
Musicmaster
Mustang
Jaguar
Jazzmaster
Stratocaster
Telecaster

Acoustic Guitars:
Concert
Wildwood acoustic
Kingman
Malibu
Newporter
Palomino
Shenandoah
Villager

Other Instruments:
Electric Mandolin

Basses:
Bass V
Bass VI
Coronado bass I and II
Jazz
Mustang
Precision

Steel Guitars:
Champ set
Deluxe 6, Deluxe 8
Dual 6
Pedal 400
Pedal 800
Pedal 1000
Pedal 2000
Studio Deluxe set
Stringmaster

Amplifiers:
Bandmaster
Bassman
Deluxe/Reverb
Dual Showman
Princeton/Reverb
Pro/Reverb
Solid-State Bassman
Solid-State Vibrolux/Reverb
Solid-State Deluxe/Reverb
Solid-State Twin/Reverb
Solid-State Super/Reverb
Solid-State Pro/Reverb
Soundette
Showman 15"
Super/Reverb
Twin/Reverb
Vibro/Champ
Vibrolux/Reverb

Keyboards:
Contempo
Fender-Rhodes Celeste
Fender-Rhodes piano
Fender-Rhodes piano bass

Banjos:
Allegro series
Artist series
Concert Tone series



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