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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1953)

Don't cheat yourself

Fender Telecaster, Fender Precision bass, Fender Twin amplifier

Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.

Fender advertisement (1953) Don

Other related vintage advertisements

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Telecaster - Fender fine electric instruments
Fender Telecaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Telecaster - Listen
Fender Telecaster - Listen
Late fifties telecaster / twin amp advertisement
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Telecaster - Pick A Winner
Fender Telecaster - Pick A Winner
...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight...
Fender Telecaster - Groovy Naturals
Fender Telecaster - Groovy Naturals
1968 advert announcing the telecaster thinline guitar - available in ash or mahogany finishes
Fender Telecaster - Fender. What more need we say
Fender Telecaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Precision - The lowdown on the bass
Fender Precision - The lowdown on the bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely "bassey" but...
Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster
Don't be surprised if there's a 2001 A.D. Telecaster
Fender Precision - The Worlds Favorite Road Machine
Fender Precision - The Worlds Favorite Road Machine
Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a "Worlds Favourite" theme. The Fender Precision was indeed (and probably still i...

Fender Telecaster, Fender Precision, Fender Twin

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1953 Fender Precision Bass 1 of a kind dream set Untouched w / its Tweed Bassman.

1953 Fender Precision Bass 1 of a kind dream set Untouched w / its Tweed Bassman.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$49995

This is the ultimate Bass Players dream set to gig with, this all original very earliest production ??Slab?? bodied Pre-CBS Precision Bass w / a fat maple neck w / Leo??s 1st type features in untouched original condition, it has its original See-Thru Butterscotch finish over a very lightweight super grainy Ash body pencil dated to 3 / 23 / 53 by ??Eddie?? in its neck pocket, its also pencil dated 8 / 4 / 53 by ??Gloria?? on its tape inside its control cavity & weighing in at 9 lbs. 10 oz; ... more
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1959 Fender High Power Tweed Twin 5F8-A Vintage Tube Amp, 100% Original Circuit

1959 Fender High Power Tweed Twin 5F8-A Vintage Tube Amp, 100% Original Circuit

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$40000

Up for sale, a 1959 Fender "High Power" Tweed Twin 5F8-A in collector-grade condition and in perfect working order. This Twin features a 100% original circuit, original tweed, and an immaculate control panel, loaded with a pair of era-correct Jensen P12N alnico magnet speakers
Occupying a very narrow window in Fender's golden age, the 5F8-A Twin was the pinnacle of Tweed era evolution and unmatched in power and headroom, first available in late 1957 and retired by January, 1960. This ... more
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1954 Fender Precision Bass Museum Quality w / a Poodle Case 1 of a kind & Minty !

1954 Fender Precision Bass Museum Quality w / a Poodle Case 1 of a kind & Minty !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$39995

This is the ultimate all original very earliest production ??Contour?? bodied Pre-CBS Precision Bass w / a fat maple neck w / Leo??s 1st type features in untouched original condition, it has its original See-Thru Butterscotch finish over a very lightweight super grainy Ash body pencil dated on a piece of tape inside the control cavity 8 / 54 by ??Caroline?? & its neck pocket is also pencil dated 7 / 54, these 1st issue Fender Contour bodies are stunning, she has a very full sized Maple Neck ... more
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1959 Fender Precision Bass 1 of the 1st Slab Rosewood Ps ever made & Untouched.

1959 Fender Precision Bass 1 of the 1st Slab Rosewood P's ever made & Untouched.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$37495

This is the ultimate all original & perhaps the very 1st production Pre-CBS Precision Bass w / a "Slab" Rosewood neck w / all early '59 features in untouched original condition, it has its original faded 2 1 / 2-Tone Brunette'burst finish over a very lightweight Alder body dated 3 / 59 & weighing in at a scant 8 lbs. 6 oz; these 1st issue Fender Slab Necks are ridiculously rare as we've never seen another dated prior to 5 / 59, its "Unbound" Rosewood Clay Dot neck is super wide & ... more
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1956 Fender Precision Bass an untouched 100% original example 1 of a kind & Mint

1956 Fender Precision Bass an untouched 100% original example 1 of a kind & Mint

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$34995

This is the coolest all original very early production Pre-CBS Precision Bass w / a fat maple neck in untouched original condition, it has its original 2-Tone Sunburst finish over a very lightweight super grainy Ash body pencil dated 4 / 56 inside its pickup cavity, these 1st issue Contour Bodied P Basses have always been ??Stings?? fave !, she has a very full sized maple neck w / no pencil date which was common, it??s sporting a very low serial # 09XXX stamped on its original 4-bolt neck plate,... more
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1961 Fender Precision Bass a stunning ash-body Blonde Slab neck 100% untouched.

1961 Fender Precision Bass a stunning ash-body Blonde Slab neck 100% untouched.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$34995

This is the ultimate all original very early production Custom Colored Pre-CBS Precision Bass w / a ??Slab?? Rosewood neck w / all early 1960 / 1961 features in untouched original condition, it has its original See-Thru Blonde finish over a very lightweight Ash body dated 12 / 60 in its pickup cavity & weighing in at a scant 8 lbs. 12 oz; these 1st issue Fender Slab Necks are ridiculously rare w / their ??Unbound?? Rosewood Clay Dot fingerboard, is super wide & full sized is pencil dated... more
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1953 Fender Precision Bass

1953 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$31500

1953 Fender Precision Bass, Attractive Butterscotch Blondefinish, Beautifully grained Ash body, Black Guard, Stunning example, Signed byTadeo Gomez TAD 2-6-53 in the neck pocket, Fantastic feeling neck, Fabulousinstrument, Both Covers, EC, Original Brown gig bag.
... more
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1958 Fender Precision Bass

1958 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$30500

1958 Fender Precision Bass, Early ??58 with a Two tone burst, Anodized pickguard, Maple neck, Both Covers, Spaghetti logo, Wonderfulinstrument from the family of the original owner, VG++, Original tweed hardcase.
... more
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Vintage 1955 Fender Twin Amp Tweed  Guitar Amp Combo - Ry Cooder Collection

Vintage 1955 Fender Twin Amp Tweed Guitar Amp Combo - Ry Cooder Collection

Santa Monica, California, 904**, UNITED STATES OF AMERICA

$30000

[contenteditable]{ pointer-events: none; }Legendary musician, songwriter, composer and producer Ry Cooder is known across the guitar world as not only being one of the great guitarists of all time, but also a prolific collector of instruments. Whether it be vintage Gibson acoustics, funky Teisco electrics from the 1960's, or modern customs by Danny Ferrington, these instruments have a pedigree like few others. Never one to be afraid to tinker, Ry's instruments often have modifications and ... more
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Fender Telecaster Blonde 1967-1968  Made in the USA Vintage with Bigsby & case

Fender Telecaster Blonde 1967-1968 Made in the USA Vintage with Bigsby & case

Lake Oswego, Oregon, 970**, UNITED STATES OF AMERICA

$26500

Fender Telecaster Blonde 1967-1968 Made in the USA 6-String Solid Body Electric Guitar with bigsby , and Maple Fingerboard in excellent condition with original vintage hard case and accessories.

Beautiful vintage fender one owner guitar , pick guard was removed for the first time for the photos , neck removed for the first time as well for the photo identification, never abused , all original , original frets , original fender bigsby , some minor fret wear in the first few frets... more
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1959 Fender Precision Bass 1 of the final original late 50s Goldgard P Basses.

1959 Fender Precision Bass 1 of the final original late 50's Gold'gard P Basses.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$26495

This is the ultimate all original & perhaps the very last production Pre-CBS Precision Bass w / a Maple neck & all early ??59 features in untouched original condition. It has its original slightly faded 3-Tone Brown??burst finish over a very lightweight Alder body dated 3 / 59 & weighing in at a scant 8 lbs. 12 oz. These 4 / 59 were the last month made Maple Necks & are quite wide & have a flat / thin feel like no others. It??s sporting a very low serial # (35XXX) stamped on ... more
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1951 Fender Telecaster Vintage

1951 Fender Telecaster Vintage

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$25000

1951 Fender Telecaster



Yes, it is shockingly horrific what happened to this guitar. Take a few moments to collect yourself and then read on



You can also check out the unboxing video. But make sure to read the listing as this describes exactly what you are getting in this sale



Feel free to contact the shop if you would like an in hand or verbal response / interaction on this guy



First ... more
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1958 Fender Vintage Precision Bass - 3 Tone Sunburst with Original Hardshell Cas

1958 Fender Vintage Precision Bass - 3 Tone Sunburst with Original Hardshell Cas

Rapid City, South Dakota, 577**, UNITED STATES OF AMERICA

$24999

 
-YOU ARE VIEWING PHOTOS OF THE ACTUAL GUITAR BEING SOLD!
 
This vintage 8 6lb Fender will ship insured, fully setup, and inspected from our Rapid City, SD location. This bass is in excellent vintage condition, displaying a variety of scratches, scuffs, and finish wear that speak to its history and character. It has been professionally refretted and is strung with a fresh set of flat-wound strings. Please refer to the photos for a detailed view of its cosmetic condition. Additional ... more
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1953 Fender Telecaster Vintage Electric Guitar Blackguard Butterscotch, Case

1953 Fender Telecaster Vintage Electric Guitar Blackguard Butterscotch, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$24800

Up for sale, a 1953 Fender Telecaster in exceptional condition and in perfect working order, complete with a tweed thermometer case. This early "Blackguard" Telecaster has been refinished in a vintage-accurate shade of nitro lacquer Butterscotch Blonde, featuring a combination of vintage and modern electronics and hardware. Perhaps most impactful to a certain group of players, this Tele was crafted with a more slender neck than most, measuring just a hair over 1 9 / 16" at the nut with a soft ... more
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1970 Fender Rosewood Telecaster Vintage Guitar w /  Case

1970 Fender Rosewood Telecaster Vintage Guitar w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$23800

Up for sale, a 1970 Fender Rosewood Telecaster in excellent condition and in perfect working order. The instrument is made entirely of rosewood, minimally chambered from the factory with a small central strip of maple bisecting the body, weighing 9lbs 2oz. Extremely original and well-kept, this Telecaster features stock electronics, hardware, plastics and its gloss finish, highlighting the grain of the rosewood
Ever since George Harrison slung a Fender prototype of this model over his ... more
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Used 1967 Fender Custom Telecaster in 3 Tone Sunburst 204656

Used 1967 Fender Custom Telecaster in 3 Tone Sunburst 204656

Highland Park, Illinois, 600**, UNITED STATES OF AMERICA

$21995

This Used 1967 Fender Custom Telecaster in 3 Tone Sunburst is here on consignment. This Vintage Tele is all original except for the decal. When it arrived here, there was no decal on the headstock so we procured the correct reproduction and put it on. Aside from that, the guitar is stock! The neck is straight, the frets are decent for their age / size, and the truss rod functions properly. The body shows some dings and dents along with some light rashing on the back. There are a few ... more
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original 1955 Fender Precision Bass Blonde w / Tweed case

original 1955 Fender Precision Bass Blonde w / Tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$21900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1955 Fender Precision Bass in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of one changed pot, an added ground wire and a screw holding the jack cup in place. Aside from the cloth covering being removed from the pickup, it's 100% complete along with both original covers and the original tweed hardshell case. It looks great with nicks + dings, a ... more
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1968 Fender Telecaster Custom

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000


Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more
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1963 Fender Telecaster Olympic White Refin Pre-CBS w / OHSC

1963 Fender Telecaster Olympic White Refin Pre-CBS w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$19995

1963 Fender Telecaster Olympic White Refin Pre-CBS w / OHSC
This Item Is Located At IVG Sherman Oaks
The Guitar Is In Very Good Overall Condition (Please See Photos)
Original 1963 Ash Body In Refinished Polyurethane Olympic White Finish
Finish Shows Fading Throughout And Cosmetic Playwear Including Marks, Dings, Scratches (As Shown)
Original Black Bottom Neck Pickup Measuring 5 71 kOhm
Original Bridge Pickup Measuring 5 71 kOhm
Original Wiring
Pots Dating To 24th... more
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1958 Fender High Power Tweed Twin 5F8-A  Guitar Amplifier

1958 Fender High Power Tweed Twin 5F8-A Guitar Amplifier

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$19500

This is a 1958 5F8 Tweed Twin chassis. Serial #A00053
Obviously, its pretty rough, but it works, and it screams.
When I got it (chassis only), it had been neglected for years and was a mess. It needed a full cap job, new 3 prong cable, fuse holder, a few of the pots replaced, 1 input jack, the rectifier socket, and little bit of wiring cleanup work.
After all that, and installing a full new set of Tung Sol tubes, she fired right up. The transformers and all the Astrons and components... more
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Find more Fender Telecaster, Fender Precision, Fender Twin at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

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1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

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1971 Selmer guitar catalogue

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1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music