Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... carefully made, carefully fitted and carefully selected. Each instrument is a masterpiece of workmanship. You can't afford lo settle for less than the genuine article
Fender Jaguar guitar resting on a Fender amplifier
The Fender Jaguar advertised with a Jaguar E-type sports car
For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Mid sixties British advert for Fender amplifiers and Fender guitars. features a Fender Jaguar six string electric and the Super Reverb guitar amplifier.