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Fender advertisement (1966)

Feel the Difference Hear the Difference

Fender Jaguar, Fender Super Reverb amplifier

Mid sixties British advert for Fender amplifiers and Fender guitars. features a Fender Jaguar six string electric and the Super Reverb guitar amplifier.

Enjoy comfortable fingering... smooth playing... fast action... on the worlds finest guitars

Plug into the greatest musical insrtrument sound system in the world. Now you have the perfect combination. That's what makes the difference.

Fender advertisement (1966) Feel the Difference Hear the Difference

Other related vintage advertisements

Fender Jaguar - Quality is seen
Fender Jaguar - Quality is seen
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
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Fender Jaguar - The new Jaguar by Fender
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1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jaguar - Quality is felt
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Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
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Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jaguar - The Most Imitated Guitars In The World
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Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jaguar - No Finer Image
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Fender Jaguar - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Jaguar - You Wont Part With Yours Either
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Whereever you go you'll find Fender
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Fender Jaguar - Get Fenderized
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Fender Jaguar, Fender Super Reverb is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.
Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960s 1963

Vintage Pre-CBS 1962 Fender Jaguar Jazzmaster Tailpiece Tremolo Unit 1960's 1963

Chicago, Illinois, 606**, UNITED STATES OF AMERICA


Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
One vintage PRE-CBS Fender Jazzmaster / Jaguar Tailpiece - Tremolo unit
Very rare original late 1962 / early 1963 Fender Patent Number Trem assembly, correct for the restoration of your PRE-CBS Jazzmaster or Jaguar!
Perfect working order
Get it back to stock, get it VINTAGE CORRECT
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Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA


Matched of Fender Labeled Rola OEM 10" Vibrolux, SUPER, Princeton reverb amplifiers. These are fresh 8 ohm recones by Vin-tone who is my exclusive reconner
... more
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1965 Fender Jaguar Olympic White Finish Electric Guitar w / OHSC

1965 Fender Jaguar Olympic White Finish Electric Guitar w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA


1965 Fender Jaguar Olympic White Finish Electric Guitar w / OHSC
In Very Good Overall Condition (Please See Photos)
All Original
Neck Dates September 1965, Pots Date To 30th Week Of 1965
Original Frets In Very Good Condition
Original Custom Color Olympic White Finish Shows Playwear, Dings, And Buckle Rash
Alder Body
Bound Maple Neck With Rosewood Fingerboard
Neck Pickup 7 29k
Bridge Pickup 9 29k
Weight 7lb 12oz
Nut Width 1 6335 "
Neck Depth At 1st Fret .82 " ... more
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65 - 69   Fender Jaguar Pickguard Vintage 60s  Celluloid Nitrate USA Ri

'65 - '69 Fender Jaguar Pickguard Vintage 60's Celluloid Nitrate USA Ri

Portland, Oregon, 972**, UNITED STATES OF AMERICA


Fender made Jaguar celluloid / nitrate white pickguard Made in the USA / Period correct for 1965 1966 1967 1968 1969 Beautiful white celluloid with period correct black celluloid middle ply / line This is a rare old reissue is the perfect replacement for your USA JaguarBeautiful white has turned a cream color / Period correct wide bevel , truss rod scoopif your looking to restore your original jaguar this is the guard. Will also fit the 62 63 64 Jags Please check out the picturesThank... more
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Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA


Quad of 1966 Jensen C10R 220603 and one 220604 with original 8 ohm Ribbed cones. Very early and exceedingly rare Fender super reverbs came with these. These would make a nice replacement set. I have 6 in total and have another pair listed in another auction
NOTE* No warranty is expressed or implied
... more
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Vintage 1964 Fender Super Reverb amp

Vintage 1964 Fender Super Reverb amp

San Diego, California, 921**, UNITED STATES OF AMERICA


Excellent condition 1964 blackface super reverb. No significant stains on the grill cloth or structural dings chips, or other issues. I've owned this amp for about 10 years and have had it serviced regularly, including very recently. The prior CTS speakers were replaced with period-appropriate Jensen speakers several years ago. All aspects of the amp work well, and it sounds incredibly good - as most black faced amps do. But nothing sounds like a Super Reverb, with this legendary Fender AB763 ... more
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1964 Fender Super Reverb Amp - Pre CBS!

1964 Fender Super Reverb Amp - Pre CBS!

Mesa, Arizona, 852**, UNITED STATES OF AMERICA


For sale is an incredible pre CBS 1964 Fender Super Reverb Amp. 40 watts into two channels. Amazing classic Fender tone!
Serial # A 03526
It was recently gone through and serviced by Lowell Hunt at Hunt Amplification in Phoenix, AZ. It was re-capped and has all 1950s / 60s NOS rectifier, power and preamp tubes for the most authentic tone possible. The amp has a newer set of four Jensen C10Q 35 watt speakers. The power transformer is the original and is in perfect working order. Power cord ... more
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1965 Fender Jaguar Olympic White matching head stock w case

1965 Fender Jaguar Olympic White matching head stock w case

Doylestown, Pennsylvania, 189**, UNITED STATES OF AMERICA


1965 Fender Jaguar Olympic White with matching headstockWeight: 8 LBS 5 OZoriginal finishappears to be all original partsfrets and neck are in great conditionneck is straight and feels greatnice low easy to play actionneck date august 1965comes the wang bar, the mute and the original case
D-Town Guitars1109 N Easton Rd Doylestown PA 18902
Mon-Fri 12-8pm Sat 11-3pm EST- closed on Sundays
... more
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1972 Fender Full Line Catalog CBS Stratocaster Telecaster Jaguar Super Reverb

1972 Fender Full Line Catalog CBS Stratocaster Telecaster Jaguar Super Reverb

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


This listing is for one (1) 1972 Fender full line catalog. This may have been CBS Fender's most comprehensive catalog. Contains Strats, Tele's, Jaguars, Jazzmaster's, Mustang's, All of the amps, steels, Rhodes pianos, accessories, etc. 66 pages of product in total! This one is worn, Haas creases, wear, the center two pages are taped back in long ago, and the owner wrote his name on it. Otherwise, a cool item of the early 70's. Ships in a standard cardboard mailer.... more
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Vintage 1966 Fender Jaguar comes with Gator case

Vintage 1966 Fender Jaguar comes with Gator case

Iowa City, Iowa, 522**, UNITED STATES OF AMERICA


Fender Jaguar from 1966 SN 189227, Rosewood fretboard
Original finish, pickguard and bridge cover are replaced. Comes with a Gator case
Call to inquire!
1016 Gilbert Court
Iowa City, IA 52240
1-6PM Tuesday-Friday
10AM-6PM Saturday... more
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Vintage 1965 Fender Jaguar Sunburst  Pre CBS  Guitar w / OHSC

Vintage 1965 Fender Jaguar Sunburst Pre CBS Guitar w / OHSC

Bismarck, North Dakota, 585**, UNITED STATES OF AMERICA


Up for sale is a 1965 Fender Jaguar guitar. Guitar being sold in used / played vintage condition. Serial # on the neck plate reads L56XXX which dates this guitar to early 1965, before Fender was bought by CBS. Comes with original hard side case. Case is in used used / vintage condition(has name written inside in marker, see pics)
Will be shipped with delivery conformation and insurance, International bidders please message before bidding to get best shipping quotePlease feel free to ask any ... more
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Vintage 1960s Fender Jaguar Guitar Knobs - Mustang, Duo Sonic, Jazz Bass

Vintage 1960's Fender Jaguar Guitar Knobs - Mustang, Duo Sonic, Jazz Bass

Los Angeles, California, 900**, UNITED STATES OF AMERICA


Original 1960s Fender Jaguar knobs with a lovely patina. Appropriate also for Mustang, Duo Sonic, or Jazz bass.
Please see our other items!
... more
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1966 - 1968 Fender Jaguar Sunburst Original Finish & OHSC (VIDEO) Exc Condition

1966 - 1968 Fender Jaguar Sunburst Original Finish & OHSC (VIDEO) Exc Condition

Red Hook, New York, 125**, UNITED STATES OF AMERICA


This is a 1966 - 1968 Fender Jaguar electric guitar. What makes this somewhat of a rare guitar is that the hardware is all dated to 1966, but the logo on the headstock (which is partially rubbed off) dates to 1968. My best guess on this is that it was assembled in 1968 using 1966 parts, and a 1968 decal / logo put on. The decal on the headstock is original and tested under blacklight. The date stamp at the base of the neck is original. The logo is definitely a transition of sorts, with a "R" ... more
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1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

Blue Springs, Missouri, 640**, UNITED STATES OF AMERICA


1965 Fender Jaguar sunburst pre CBS excellent condition. One owner purchased in California. Guitar has been stored and unplayed since the late 1970??s. All original and includes bridge cover and tremolo bar. Condition wise there is one small nick to the bottom, two areas on the back where the clear coat has scuffed, and the first string E tuner coating is peeling. Case with original key is also in great condition with one small dime size dent to the top.... more
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Vintage 1960s NOS Original Fender Jaguar Jazzmaster Stackpole 2 Way Slide Switch

Vintage 1960s NOS Original Fender Jaguar Jazzmaster Stackpole 2 Way Slide Switch

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA


This is a Vintage 1960s Fender Telecaster 3 Way Guitar Pickup Selector Switch Has never been used Great for restoring back to original Please look at all the pictures Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
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Fender Super Reverb speakers 1971 CTS alnico 10" 8 ohms  2 available

Fender Super Reverb speakers 1971 CTS alnico 10" 8 ohms  2 available

Boca Raton, Florida, 334**, UNITED STATES OF AMERICA


Fender Super Reverb speakers 2 total all tested and working great speakers have original cones. all surrounds have a slight re-doping done to them to extend life. Very light re-doping did not change the sounds at all 2 available PRICE IS FOR ONE SPEAKER
... more
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Fender 1977 Super Reverb Black and Silver Guitar Combo Amp

Fender 1977 Super Reverb Black and Silver Guitar Combo Amp

Clermont, Florida, 347**, UNITED STATES OF AMERICA


This used Fender 1977 Super Reverb Black and Silver Guitar Combo Amp is available for purchase at the Music Store in Clermont Florida. This Amp is also available on our website
This is a used Fender Super Reverb Black and Silver Guitar Combo Amp. The Model is Super Reverb. Check our pictures to see the condition of this item. The Amp has some marks and scratches on it but overall it is in good condition. This Amp is being sold As-Is.... more
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1971 Fender Super Reverb, Silverface with Original Speakers

1971 Fender Super Reverb, Silverface with Original Speakers

Sunland, California, 910**, UNITED STATES OF AMERICA


1971 Fender Super Reverb
Original Alnico speakers. Great tone and alnico breakup
Telefunken (long smooth plates) and GE (7025) pre-amp tubes
Comes with cover and rolling (removable) casters
Some minor tears to the tolex. Grille is in decent condition
Original transformers. Silver faceplate cosmetics
Some minor dings and tears but, overall, in very presentable condition. (see pictures)
This amp is over 50 years old, thus, no ... more
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1966 Fender Jaguar Vintage Offset Guitar Lake Placid Blue 100% Original w /  Case

1966 Fender Jaguar Vintage Offset Guitar Lake Placid Blue 100% Original w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1966 Fender Jaguar in 100% original, collector-grade condition and in perfect working order, complete with the original hardshell case. Finished in original custom color Lake Placid Blue nitro lacquer with matching peghead, this Jaguar has a feature set indicative of the '66 model year including a bound Brazilian rosewood fretboard with pearloid dot inlay, gray bobbin pickups, "F" tuners and neck plate, and a parchment wide-bevel pickguard
This Jaguar weighs 9lbs 2oz with an ... more
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1965 Fender Jaguar - Olympic White

1965 Fender Jaguar - Olympic White

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA


Not much to say about this guy. Beautiful 1965 Fender Jaguar in original Olympic White finish. In very nice shape. Not mint but among the cleaner examples I??ve seen from the era. Nice aging to the clearcoat. Gives it a lovely ??cream?? look.
The guitar looks to be all original, including the foam on the mute, which has hardened.

This guitar definitely gives you the ??Beach Boys?? vibe! Sounds wonderful and plays great

Ships worldwide, but I don??t falsify customs ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.