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FENDER | VINTAGE ADVERTISEMENTS

Fender advertisement (1962)

The new Jaguar by Fender

Fender Jaguar

The Fender Jaguar advertised with a Jaguar E-type sports car

For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guitar has captured the attention of professional musicians everywhere. Ask your nearest Fender dealer about the Fender mute, special design pickups, short scale neck (24", 22 frets)Floating tremolo and other outstanding features found on this amazing instrument. See it and play it.. you'll want it

Jaguar guitar and E-type Jaguar car

Fender advertisement (1962) The new Jaguar by Fender

Other related vintage advertisements

Fender Jaguar - Quality is seen
Fender Jaguar - Quality is seen
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
Fender Jaguar - Quality can be heard... on a Fender
Fender Jaguar - Quality can be heard... on a Fender
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jaguar - Quality is felt
Fender Jaguar - Quality is felt
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Fender Jaguar - The most imitated guitar in the world
Fender Jaguar - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Jaguar - The Most Imitated Guitars In The World
Fender Jaguar - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jaguar - No Finer Image
Fender Jaguar - No Finer Image
By reputation Fender means quality Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experienc...
Fender Jaguar - Olé
Fender Jaguar - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Jaguar - Feel the Difference Hear the Difference
Fender Jaguar - Feel the Difference Hear the Difference
Mid sixties British advert for Fender amplifiers and Fender guitars. features a Fender Jaguar six string electric and the Super Reverb guitar amplifier.
Fender Jaguar - You Wont Part With Yours Either
Fender Jaguar - You Wont Part With Yours Either
Whereever you go you'll find Fender
Advert for the Fender full line catalogue, featuring the Fender Jaguar strapped to a motorcyclist's back
Fender Jaguar - Get Fenderized
Fender Jaguar - Get Fenderized
Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman an...

Fender Jaguar

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1960 Fender Jazzmaster Jaguar Vintage Case Pre CBS

1960 Fender Jazzmaster Jaguar Vintage Case Pre CBS

Stamford, Connecticut, 069**, UNITED STATES OF AMERICA

$895

1960-61 Fender pre CBS Jazzmaster / Jaguar hard case. Very presentable condition for its age. All latches and hinges work well. Handle is in above average condition. Interior is good and showing moderate wear and tear. Outside covering has the usual dings and signs of use but not that bad overall.... more
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Fender 1960s Jaguar Project

Fender 1960s Jaguar Project

Los Angeles, California, 900**, UNITED STATES OF AMERICA

$950

vintage Fender 60s jaguar project
This guitar has been highly modified, One can see that Fender wrote in hand script in the 1960s. The guitar Without pickups and wiring circuit
Neck is from a fender USA 1966 jaguar
With golden hardware.
very light! ON CASE... more
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Vintage 1963 Fender 1MEG Stackpole Volume Pot Jaguar Telecaster Tele 1962

Vintage 1963 Fender 1MEG Stackpole Volume Pot Jaguar Telecaster Tele 1962

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$195

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1963 Fender / Stackpole Jaguar / TELECASTER 1MEG Volume Pot
The pot is fully functional with no sticking and no crackle. Turns perfectly and sounds great
Original nut and lock washer included as pictured
VERY VERY CLEAN OVERALL
Date code is 304 6336 (36th week of 1963)
Correct for your 1962 or 1963 Vintage Tele or Jaguar - Get it back to stock!!
These are ... more
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Vintage 1963 Fender 1MEG Stackpole Tone Pot w Cap Jaguar Telecaster Tele 1962

Vintage 1963 Fender 1MEG Stackpole Tone Pot w Cap Jaguar Telecaster Tele 1962

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$195

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1963 Fender / Stackpole Jaguar / TELECASTER 1MEG Tone Pot
The pot is fully functional with no sticking and no crackle. Turns perfectly and sounds great
Original nut and lock washer included as pictured
VERY CLEAN OVERALL
Date code is 304 6336 (36th week of 1963)
Correct for your 1962 or 1963 Vintage Tele or Jaguar - Get it back to stock!!
These are incredibly... more
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1965-67 Fender Jaguar Logo CBS Waterslide Decal Ephemera

1965-67 Fender Jaguar Logo CBS Waterslide Decal Ephemera

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$55

This listing is for one (1) CBS Jaguar patent number style decal. The gold is slightly raised and tarnished. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
... more
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Vintage 1963 1964 Fender Jazzmaster-Jaguar Guitar Case White Tolex Pre CBS 1960s

Vintage 1963 1964 Fender Jazzmaster-Jaguar Guitar Case White Tolex Pre CBS 1960s

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$850

This listing is for a very nice original 1963 Fender Jazzmaster or Jaguar White Tolex Guitar Case. In 1963 Fender changed the color of the tolex on their guitar cases from brown to white with black leather trim. Fender only used the white tolex cases for a year or so until roughly mid 1964 when Fender changed to the black exterior tolex. As such these white Tolex Pre CBS cases are very rare as well as extremely cool looking.
This case is in very good original condition. The handle is ... more
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1960s Vintage Fender Jazz Bass / Jaguar / Jazzmaster Cavity Plastic Pickup Pre-CBS

1960s Vintage Fender Jazz Bass / Jaguar / Jazzmaster Cavity Plastic Pickup Pre-CBS

Jacksonville, Florida, 322**, UNITED STATES OF AMERICA

$59

Up for sale is a 1960s Vintage Fender Jazz Bass / Jaguar / Jazzmaster Cavity Plastic That goes under the Pickup
VERY GOOD cosmetic and PERFECT working condition
Buy It Now before somebody else does! or Submit Your Best Offer Now!
SHIPPING: USA - $9 WORLDWIDE - $39... more
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1962-1964 Fender Jaguar Logo Pre CBS Decal Ephemera

1962-1964 Fender Jaguar Logo Pre CBS Decal Ephemera

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$55

This listing is for one (1) Pre CBS Jaguar patent number style decal. The gold is slightly raised and tarnished. The formed clear carrier film is yellowed. You do not cut this style out. You just dip it in water for a few seconds and slide on. I never had a problem applying these. I have used others I bought around the same time, and they all work, no falling apart. However, because I have no control over the skill of the buyer, I am selling it "as is"
... more
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Vintage 1960s Pre-CBS Fender Jaguar Pickup Set, black bottom, original covers!

Vintage 1960's Pre-CBS Fender Jaguar Pickup Set, black bottom, original covers!

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$895

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage PRE-CBS Fender Jaguar Pickup Set
This KILLER original Black bottom pickup came to us from an all original 1963 Jaguar we are offering for parts! Correct for your 1962 ,1963, 1964, 1965 Vintage Jag - Get it back to stock!!
This pickup set sounds absolutely INCREDIBLE and is in great shape!
They read at a perfect resistance 6 40k and 6 97k
Original covers and screws ... more
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1965 Fender Jaguar Sunburst L-plate RARE PADOUK fretboard!!!

1965 Fender Jaguar Sunburst L-plate RARE PADOUK fretboard!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$6390


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1965 Fender Jaguar in its original Sunburst finish. It has a good playing neck with great frets in a rare padouk fretboard. It's all original with the exception of the nut and is 100% complete along with its original tremolo arm and original hardshell case. It's in very good condition with some minor nicks + dings, very light belt buckle wear on the back of the body, very light finish checking on the headstock ... more
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1964 Fender Jaguar Pre-CBS Vintage Guitar Candy Apple Red w /  Gold Hardware, Case

1964 Fender Jaguar Pre-CBS Vintage Guitar Candy Apple Red w / Gold Hardware, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$18000

Up for sale, a 1964 Fender Jaguar in collector-grade, 100% original condition and in perfect working order, complete with the original molded ??eyeglass?? hardshell case, hangtag, strap, and catalog. Finished in custom color Candy Apple Red with gold-plated hardware, this Pre-CBS Jaguar has all the essential features of that era, including a rosewood fretboard with clay dot inlay, mint green nitrate pickguard, and black bobbin pickups
With a resonant alder body, this Jaguar has a ... more
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Fender Vintage 1963 - 1964 Jazzmaster  /  Jaguar Case White Rolex

Fender Vintage 1963 - 1964 Jazzmaster / Jaguar Case White Rolex

Flatwoods, Kentucky, 411**, UNITED STATES OF AMERICA

$1050

This listing is for an extremely nice original 1963 Fender Jazzmaster or Jaguar White Tolex Guitar Case. As I was told that in 1963 Fender changed the color of the tolex on their guitar cases from brown to white with black leather trim. Fender only used the white tolex cases for a year or so then changed to the black exterior tolex. As such these white Tolex cases are very rare. This case is in very good original condition. The handle is original and all the latches are in fully functional ... more
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Kluson Deluxe Double Line Tuners  Fender Strat Tele Jaguar Pat No  D169400

Kluson Deluxe Double Line Tuners Fender Strat Tele Jaguar Pat No D169400

Flatwoods, Kentucky, 411**, UNITED STATES OF AMERICA

$600

Vintage 1960's original Fender Strat / Tele Kluson Deluxe double line tuners
All original. 6 tuners and parts
Marked Patent No. D-169400
You will receive everything I have in the photos.
I bought these for a project that ended up being a fake. I??m disappointed to say the least.
The tuners are in vintage condition as the pic shows.
Sold in "as is" condition.... more
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Vintage 1964 Pre-CBS Fender Mustang Knob Set Duosonic Jaguar Jazz Bass

Vintage 1964 Pre-CBS Fender Mustang Knob Set Duosonic Jaguar Jazz Bass

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$75

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Pre-CBS Mustang / Jazz Bass knob set
Killer set of vintage Fender knobs for your Jazz Bass or Mustang!
Get it back to stock!!
These are incredibly rare, and if you need to restore your high dollar 1960's Fender to stock, this is your chance!!
Excellent working shape !!
GET IT BACK TO STOCK, GET IT VINTAGE CORRECT
WE SHIP WORLDWIDE!!!... more
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Fender Vintage Jazzmaster  /  Jaguar Hardshell Guitar Case 1961 1962 - Brown Tolex

Fender Vintage Jazzmaster / Jaguar Hardshell Guitar Case 1961 1962 - Brown Tolex

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$699

Here is a vintage brown Fender hardshell case for Jazzmaster or Jaguar. The interior of the case has been relined with a brown textile. The lining appears to be done by an amateur though we give them credit for doing a decent job. The latches all work. One side of the handle is being held on by metal wire. The case is sturdy however and functions correctly
... more
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Vintage 1960s Fender Jaguar Jazzmaster Three Switch Control Plate With Switches

Vintage 1960's Fender Jaguar Jazzmaster Three Switch Control Plate With Switches

Port Charlotte, Florida, 339**, UNITED STATES OF AMERICA

$139

These are a Set of Vintage 1960s Fender Jaguar Jazzmaster 3 Switch Control Plate with the Switches and cloth Wire Normal vintage wear Great for restoring back to original Please look at all the pictures Sold As Is All Sales Final No Returns Buyer pays shipping, thanks... more
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1964 Fender Jaguar Charcoal Frost Refin Pre-CBS w / HSC

1964 Fender Jaguar Charcoal Frost Refin Pre-CBS w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$7995

1964 Fender Jaguar
This Guitar Is Located At IVG Sherman Oaks
In Very Good Overall Condition (Please See Photos)
Professional Body Only Refinish In Charcoal Frost Nitrocellulose Lacquer
All Parts Original
Made In Fullerton, CA
Alder Body
Maple Neck With Veneer Board Rosewood Fingerboard And Clay Dot Inlays
Dual Black Bottom Jaguar Single-Coil Pickups
Floating Vibrato Tailpiece
Original Frets Polished And In Good Playable Condition
24" Scale Length
... more
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Vintage 1964 Fender Jaguar Tortoise Pickguard with Shield Pre-CBS very nice!!

Vintage 1964 Fender Jaguar Tortoise Pickguard with Shield Pre-CBS very nice!!

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$395

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1960's Fender Jaguar Tortoise Pickguard and Shield
100% original and in fantastic condition
No cracks, no splits or breaks. No warping!
From an all original 1963 Jaguar we're offering as parts
Many other 60's Fender parts available in our other auctions
Don't miss out - this one in great shape
A killer part for your Jag restoration or project build!
Get it ... more
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Fender Jaguar 1964 Pre CBS Authentic Vintage

Fender Jaguar 1964 Pre CBS Authentic Vintage

Albuquerque, New Mexico, 871**, UNITED STATES OF AMERICA

$6800

Amazing 1964 Pre CBS Fender Jaguar. Guitar is in fantastic condition considering it is 61 years old. The guitar has been professionally appraised by Guitar Vista in Albuquerque,   New Mexico. I am the second owner of this guitar. I purchased this from a gentleman in Wisconsin whose great grandfather was the original owner. His great grandfather had numerous Fenders, and this one was apparently rarely played. You can see the wear in the case from which the guitar wore a depression from ... more
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Vintage Pre-CBS 1960s Fender Jaguar Jazzmaster Tailpiece Tremolo Unit

Vintage Pre-CBS 1960s Fender Jaguar Jazzmaster Tailpiece Tremolo Unit

Laguna Beach, California, 926**, UNITED STATES OF AMERICA

$495

Rare original vintage 1960's Jazzmaster / Jaguar Patent Number tremolo unit your your pre-CBS Jaguar or Jazzmaster. These are getting harder and harder to find so don't delay!... more
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Find more Fender Jaguar at vintageguitarsforsale.co

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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music