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The Shadows modern electric guitar tutor

Vox and the Shadows

Vox UK mastered artist relations in the early 1960s. Both the Beatles and the Rolling Stones were endorsing Vox products at the peak of their popularity, as were many more mid-sixties British invasion bands. But some years earlier, Vox had had the endorsement of the Shadows. They used Vox amplifiers and appeared in Vox advertisements.

This endorsement went as far as allowing significant Vox advertising within a Shadows guitar tuition book, The Shadows modern electric guitar tutor.. The book isn't dated, but would seem to be from around 1963, maybe late 1962.

Aswell as the adverts their are numerous pictures of the (obviously then brand new) Vox Phantom and Vox Phantom bass, including a detailed part identification chart. The Phantoms shown in every case except the final advert, are equipped with the old-style chrome non-polepiece pickups, which were quickly replaced with white plastic units.

Click on the images to enlarge

The Shadows modern electric guitar method - front cover The Shadows modern electric guitar method - details of a phantom guitar The Shadows modern electric guitar method - Vox amplifier advert The Shadows modern electric guitar method - Vox guitar advert

The other guitars shown are much the same as appear in the 1963 UK Vox catalogue, Vox Super Ace, Vox Dominator, Clubman bass. The Vox Consort, however is shown with a different neck, and the Phantom bass has a different finish.

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