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Four decades of classic electric guitar advertising

Old guitar adverts are just so cool.. not only do they show some great old guitars, they demonstrate how and where the manufacturers or distributors were pitching these instruments, and are very much a snapshot of guitar players and the guitar market at that time. Adverts shown here are sorted chronologically - but you can use some of the filters below to narrow down the vintage adverts you are interested in. Only electric guitar adverts are included on this page. See also the advertisements for acoustic guitars, basses, amps and effects pedals.

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original 1962 Gibson ES-330 Sunburst

original 1962 Gibson ES-330 Sunburst

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$8190


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Olivia's Vintage would like to present this 1962 Gibson ES-330 in its original Sunburst finish. It has a great playing neck with good frets. It's all original and 100% complete. The pictured period correct Gibson hardshell case is included, but it housed a guitar with a Bigsby at one time. This ES-330 is in great condition with only some minor nicks + dings, finish checking and other cosmetic wear. The guitar itself remains structurally sound with no ... more
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Vintage 1950s Gibson Rosewood Archtop Bridge and Base - L-5ces, Super 400 ES175

Vintage 1950's Gibson Rosewood Archtop Bridge and Base - L-5ces, Super 400 ES175

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$495

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Gibson 1950's thru 1960's Rosewood Archtop Bridge
This original Brazilian rosewood bridge and base is in fantastic original condition
Correct for the L-5CES, Byrdland, Super 400, ES-175 and any other Gibson arch tops from this era. The tone on these is INCREDIBLE! They don't make them like this anymore.
Perfect for the restoration of your vintage Gibson OR dress up... more
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1960s Hagstrom VIKING Hollowbody Sunburst made in Sweden

1960's Hagstrom VIKING Hollowbody Sunburst made in Sweden

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$1590


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Olivia's Vintage would like to present this 1960's made in Sweden Hagstrom Viking in its original Sunburst finish. It has a great playing neck with good frets. It's all original and 100% complete. A later soft shell case is included. This Viking is in great shape with minor nicks + dings and other minor cosmetic wear including some blemishes in the finish on the top of the headstock. The treble side of the nut has a small additional notch near the high E ... more
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Vintage 1953 Gibson Kluson "No Line" Tuner Set Les Paul Standard Goldtop 1955 54

Vintage 1953 Gibson Kluson "No Line" Tuner Set Les Paul Standard Goldtop 1955 54

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$895

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1950's Gibson / Kluson "no-line" tuner set
Correct for your 1952-1957 Gibson Les Paul Standard Goldtop
This is a very rare chance to snag a rare set of original 1950's Klusons This is a VERY clean set that has been professionally re-tipped with the best repro tuner tips in the world! The now impossible to find "Uncle Lou" tips!
All tuner casings are stamped PAT ... more
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1979 Fender Stratocaster With Original Hardshell Case

1979 Fender Stratocaster With Original Hardshell Case

Elmhurst, Illinois, 601**, UNITED STATES OF AMERICA

$2899

Revolution Music is proud to present this Beautiful, 1979, Black on Black Fender Stratocaster in great condition. This vintage beast oozes with mojo. There is honest wear throughout. The guitar has some kinks, scratches, & chips. It sounds amazing. Original Hardshell Case with 2 broken latches included.

WE HAVE A BRICK AND MORTAR STORE - PLEASE GIVE US A CALL OR STOP BY IF YOU HAVE ANY QUESTIONS  


Shipping in the continental USA will be by FedEx Ground or ... more
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1982 G&L  S-500

1982 G&L S-500

Skokie, Illinois, 600**, UNITED STATES OF AMERICA

$1275

Beautiful vintage G&L definitely has some ware but for 40 years old this thing feels and sounds great pickups are super clean and hold gain we??ll just an over all great guitar and a piece of history I??ve had it for about 4-5 months now and just couldn??t put it down but I need the cash so sadly have to let it go


See pictures for the damage on the body and checking all over but no major cracks or brakes and none of it affects the tone what so ever she??s definitely a ... more
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Vintage Gariepy banjo Flush fret banjo

Vintage Gariepy banjo Flush fret banjo

Buena Park, California, 906**, UNITED STATES OF AMERICA

$4500


... more
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original 1954 Gibson Les Paul Standard GOLDTOP!!!

original 1954 Gibson Les Paul Standard GOLDTOP!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


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Olivia's Vintage would like to present this 1954 Gibson Les Paul Standard in its original GOLDTOP finish. It has a great playing neck with great frets. It's all original with the exception of a couple of screws and is 100% complete along with its original hardshell case. It's in great condition with nicks + dings, finish checking, a short shallow gouge in the back of neck behind the 2nd fret and other cosmetic wear. There is a very short hairline crack in ... more
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original 1958 Gibson ES-5 Switchmaster BLONDE with 3 PAF humbuckers + BIGSBY!

original 1958 Gibson ES-5 Switchmaster BLONDE with 3 PAF humbuckers + BIGSBY!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$19500


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Olivia's Vintage would like to present this 1958 Gibson ES-5 Switchmaster in its original BLONDE finish which really helps show off its flame maple. It has a great playing neck with worn, but good frets. This guitar really plays well with great action. It's all original with the exception of the Bigsby bridge and tailpiece which conceals a couple of additional screw holes. The original brown hardshell case is included. It's in great condition with a ... more
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HY- LO Very Rare Vintage Electric Guitar 1965 "Includes Original Case"

HY- LO Very Rare Vintage Electric Guitar 1965 "Includes 'Original' Case"

Cranston, Rhode Island, 029**, UNITED STATES OF AMERICA

$1100

Hy-Lo Model 2103, Made by Hoshino Gakki company, later Ibanez, produced at Tama plant in Japan. This is a super rare guitar. Made from solid wood, fairly light and well balanced.
The segmented guard is very reminiscent of the early UK Burns guitar design. The trapezoid neck plate is a definite Hoshino marker. The guitar is on the light side and balances well.
SPECIFICATIONS:
24 75?? scale length 1 69?? nut width Rosewood fingerboard 2 color ... more
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VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more
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Vintage 1960s Domino Olympic Electric Guitar w /  Case 061923

Vintage 1960s Domino Olympic Electric Guitar w / Case 061923

Maumee, Ohio, 435**, UNITED STATES OF AMERICA

$800

This item is in Very Good condition. Includes chipboard case
Maurice Lipsky Music Co , a notable New York-based importer / distributor, debuted the Domino brand of guitars in the 1960s. In 1967, the firm unveiled a series of Domino proto-copies, which were modeled after iconic European instruments like the EKO Violin guitar. This 3 pickup model has volume and tone controls, a 3-way selector switch and a rhythm / solo switch.
... more
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VINTAGE USA EPIPHONE FT-79 Texan Guitar Hang Tag

VINTAGE USA EPIPHONE FT-79 Texan Guitar Hang Tag

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$125

Original hangtag from a 60's FT-79 Texan acoustic guitar by Epiphone / Gibson. It has been folded
Please look closely at the pictures and feel free to ask questions
All my merchandise is 100% guaranteed as described. Returns are not accepted so please no bidding unless you want it By bidding you are confirming that you understand these terms. PayPal only Payment to be received no longer than 7 days from end of auction. If there is no contact after 7 days, item will be relisted and ... more
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1961 Gibson Les Paul / SG Custom original WHITE with Sideways Vibrola

1961 Gibson Les Paul / SG Custom original WHITE with Sideways Vibrola

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$31900


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Olivia's Vintage would like to present this 1961 Gibson Les Paul (SG) Custom in its original White finish with gold hardware and a factory sideways Vibrola. It has a great playing neck with very worn frets, but still playable. It's all original with the exception of one volume knob. It's also 100% complete along with its original hardshell case. This original Les Paul Custom looks great with lots of minor nicks + dings (most have been touched-up with white... more
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Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$250

PLEASE READ THE ENTIRE LISTING BEFORE ASKING QUESTIONS OR PURCHASING THIS ITEM.

Up for sale is this unique, new in the original packaging Starcaster Mini Strat guitar by Fender in a gloss black finish with only a single humbucker bridge pickup. This is a combo pack that includes the guitar, cable, Fender ??Mini Deluxe?? Amp, picks, Strap, and a large sticker sheet with one sticker missing.

This mini Strat guitar is a very cool and unique body design that has only a single... more
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Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 1 of 25 rarest Les Paul

Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 1 of 25 rarest Les Paul

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$10695

Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 With original hang tag and blank guarantee card returnable to Kalamazoo
Being offered from the private collection of Sound Investments USA LLC

CONDITION AND PRICING PLEASE READ:
All electronics work and are original . very clean guitar. The Frets are ok but here is what my luthier said. The neck is slightly bowed on low E side and straight on high E side which he states can be fixed by replacing frets and compensating for ... more
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Vintage 1960s Global Les Paul Copy Electric Guitar W / TKL Hard Case "Lawsuit Era"

Vintage 1960s Global Les Paul Copy Electric Guitar W / TKL Hard Case "Lawsuit Era"

Elmwood Park, New Jersey, 074**, UNITED STATES OF AMERICA

$950

Up for sale is a Vintage Electric Guitar, Very Good Condition As Shown, Please see photos for details, Plays & sounds great, Neck is straight, Low fast action, Loaded with character showing age-handling-play wear-nicks-scuffs-finish loss-light surface rust / tarnish & patina with a superficial chip near one bridge post as shown, Weighs just over 9 pounds, DiMarzio PAF pickups replaced the original pickups about 20 years ago, I misplaced the original pickups - otherwise I would include ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


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Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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original 1959 Gibson Les Paul Special double cut 1st edition FIGURED MAHOGANY!!!

original 1959 Gibson Les Paul Special double cut 1st edition FIGURED MAHOGANY!!!

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$18900


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Olivia's Vintage would like to present this original 1959 Gibson Les Paul Special in its original Cherry finish which shows off a very rare figured mahogany body. This is the first version with the larger control cavity and the lower switch position. It has a great playing neck with great frets. It's all original and 100% complete along with its original chipboard case (missing handle). It's in great shape with some nicks + dings, finish checking and other... more
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original 1959 Gibson Les Paul Special double cut Cherry

original 1959 Gibson Les Paul Special double cut Cherry

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$13900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1959 Gibson Les Paul Special in its original Cherry finish. It has a great playing neck with great frets. It's all original with the only exception being the black switch tip. It's also 100% complete along with its original chipboard case (missing handle). There is a hairline crack in the thin portion of wood in the body on the bass side of the neck joint that remains only a cosmetic issues as the guitar itself ... more
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dugg Comment left 5th July 2012 19:07:30 reply
what a fabulous, fascinating collection! i've yet to see a better one on the net. these images and the descriptions are a hugely under-valued part of music history and it's good to see some of it saved and celebrated.... all the best, d

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.