Epiphone 1961 full line catalog, page 15. This page pictures the Epiphone Caballero (FT30) flat top acoustic guitar, with descriptions of three guitars whose images appear on page 14: Epiphone Frontier (FT110), Epiphone Texan (FT79) and Epiphone Cortez (FT45).
The Caballero was Epiphone's least expensive acoustic guitar, and also their best selling. It is described as follows:
The perfect flat top for having fun with the guitar-strumming as you stroll, for playing voice accompaniment. Students enjoy it; teachers recommend it; and Epiphone quality at this low price makes it exceptional. Made with a full-size satin-finish mahogany body… a fast, low action mahogany neck with adjustable truss rod… rosewood fingerboard and bridge. Fingering is easy, the action is easy, and the tone full and round with a deep bass quality.
$90
$175
$350
$350
$420
$500
$679
$799
$800
$850
$900
$1000
$1260
$1695
$1700
$2199
$2250
$2295
$2300
$2900