Epiphone 1961 full line catalog, page 15. This page pictures the Epiphone Caballero (FT30) flat top acoustic guitar, with descriptions of three guitars whose images appear on page 14: Epiphone Frontier (FT110), Epiphone Texan (FT79) and Epiphone Cortez (FT45).
The Caballero was Epiphone's least expensive acoustic guitar, and also their best selling. It is described as follows:
The perfect flat top for having fun with the guitar-strumming as you stroll, for playing voice accompaniment. Students enjoy it; teachers recommend it; and Epiphone quality at this low price makes it exceptional. Made with a full-size satin-finish mahogany body… a fast, low action mahogany neck with adjustable truss rod… rosewood fingerboard and bridge. Fingering is easy, the action is easy, and the tone full and round with a deep bass quality.
$679
$5595
$3500
$1000
$2295
$2900
$4350
$350
$4200
$900
$800
$3799
$590
$7595
$400
$2800
$4800
$420
$252
$4895