Epiphone 1964 full line catalog. Page 6. Left hand page of a double page spread on Epiphone flat top acoustic guitars. Page one of a two-page spread on Epiphone flat top guitars and banjos
Two genuinely American fretted instruments are the flat top guitar and the banjo. The flat top guitar developed out of the needs of the early pioneers for a rugged instrument which could stand up under the rough treatment of settling a young and growing country. Its steel strings, more rugged body construction and deep rumbly bass tones are strictly American. It was and is used primarily as an instrument to accompany the human voice, featured in Folk, Country and Western, and Bluegrass music.
This page shows four six string models: Excellente (FT 120), Frontier (FT 110/FT 110N), El Dorado (FT 90) and Troubadour (FT 98), and the twelve-string Epiphone Bard (FT 112). Three of these are brand new guitars launched in 1963, and making their first catalog appearance on this page (Excellente, El Dorado, Troubadour)- though all would remain in production right through until 1969 when USA Epiphone production ceased
1964 list prices (US zone 1 1/9/64) are as follows: Excellente, $570; Frontier, $290; Bard, $289.50; Troubadour, $285; and El Dorado, $220.
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