Epiphone 1966 full line catalog. Page 5 demonstrates the Epiphone bass guitars and 12-string electrics.
Like the guitars also built at the Gibson Kalamazoo plant, the Epiphone bass models all have a Gibson equivalent with more-or-less the same components, construction, and sale price. The Epiphone Embassy Deluxe bass equates to the Gibson Thunderbird, the Newport to the EBO and the Rivoli to the EB2.
Note also the colour chart showing three Epiphone custom colours available for their solid body guitars: Sunset Yellow, California Coral and Pacific Blue.
A natural development of the electric guitar was the solid body instrument... guitar and bass. Contributing no acoustics of its own, its music is all produced by the pickups and the amplifier. This instrument has become popular with artists in the late forties and early fifties. Then, the age of “Rock and Roll” came into being and for music with a beat, a solid body has no equal. It is now used as a lead guitar in combos and bands across the country, and is uniquely a product of the age of electronics. Epiphone is proud to present solid body instruments that offer the depth, the sharp trouble, the biting tone and the virility that all guitarists seek from a solid body instrument. Try them for yourself.
Zone 1 US prices were as follows:
Basses Embassy Deluxe, EB-DL $289.50; Newport, EB-S $240; Rivoli, EB-232/EB-232C $360/$375
Twelve-strings Wilshire-12, SB-432-12 $295; Riviera-12, E-360TD-12C/E-360TD-12 $425/$410
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