June 1979 Gibson price list, featuring the second generation Flying V II
The Flying V2 was introduced in mid-1979, taking pride of place on the cover of the June '79 price list, and then appearing in the 1980 Gibson catalog; the first Flying V in a price list since 1968, and the first in a catalog since its inception in 1958.
The V2s construction was interesting: body and necks were five-ply walnut and maple, either w/m/w/m/w or m/w/m/w/m; initially the guitar was walnut-topped with a maple-topped version following in mid-1980. This was or course very different to the older V models that had initially been korina, but more often mahogany.
This was a very fine guitar, as its launch price testifies. It was Gibsons second most expensive solid body; the active Les Paul Artist was initially $100 more, but by 1980 both were the same price: $1299. It was very definitely a 'high-end' instrument, and in keeping with this position, it was rather finely appointed: gold hardware, an ebony fingerboard and a mother-of-pearl inlaid logo. Towards the end of 1980, two new features were added to the V2 (and many other Gibsons): "Posi-Lok" strap buttons and a machine head "Crank" button.
Shipping figures are not available for the 1980s, but in 1979 just 157 V2s were shipped. Admittedly this is just half a years sales, and such a high-end instrument is not expected to sell in particularly huge numbers, but almost 800 regular Vs were shipped in this year, without any publicity whatsoever, not even being mentioned in the price-lists.
By the time of the April 1981 price list, the Flying V-II was gone; although it was shown on the cover of the (June) 1981 Gibson Specials pre-owners folder, a selection of limited edition and close-out guitars. This loose-leaf 'catalogue' was, in effect, a last push to move on older stock. It was still available to dealers (at a reduced price) as late as January 1982. The fore-mentioned Gibson Specials folder did also include the standard mahogany-bodied Flying V, and a new limited edition The V.
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