The Gibson electric acoustics catalogue of 1970 shows a number of full-bodied instruments, as well as the thin-line Trini Lopez Standard. These high end jazz guitars were the pinnacle of Gibson's guitar building efforts. But as the 60s turned into the 70s, sales dropped and a number of these guitars were discontinued. This was the final catalogue appearance of the Trini Lopez and Barney Kessel artist guitars, but the first inclusion of the very fine Gibson Citation (actually the very finest guitar Gibson ever built) and the ES-150DC.
Guitars:
Citation
Johnny Smith
Trini Lopez Deluxe
Trini Lopez Standard
Barney Kessel
Super 400-CES
L-5CES
ES-175D
ES-150DC
ES-125CD
The 1970 Gibson catalogue consisted of 12 separate brochures, all the same size, and basic design, each concentrating on a specific segment of Gibson's product range. This was the first time the Gibson catalogue had been split into so many sections.
$9995
$7500
$12995
$4800
$495
$9995
$129
$12995
$19950
$7495
$6995
$9925
$5400
$4700
$32995
$3600
$4199
$5300
$7195
$15000