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1970 Gibson thin electric acoustics catalog

Byrdland, Crest, ES-355TDSV, ES-345TD, ES-340TD, ES-335TD, ES-330TD, ES-125TD, ES-120T and ES-335-12

1970 Gibson thinline catalog front cover
1970 Gibson thinline catalog page 2 - Gibson Byrdland
1970 Gibson thinline catalog page 3 - Gibson Crest
1970 Gibson thinline catalog page 4 - Gibson ES-355TDSV
1970 Gibson thinline catalog page 5 - Gibson ES-345TD
1970 Gibson thinline catalog page 6 - Gibson ES-340TD
1970 Gibson thinline catalog page 7 - Gibson ES-335TD
1970 Gibson thinline catalog page 8 - Gibson ES-330TD
1970 Gibson thinline catalog page 9 - Gibson ES-125TD
1970 Gibson thinline catalog page 10 - Gibson ES-120T
1970 Gibson thinline catalog page 11 - Gibson ES-335-12
1970 Gibson thinline catalog, back cover

1970 Gibson Guitars - thin-electric acoustics

Dimensions: 9" x 4" - 12 pages. Full colour throughout.

The Gibson thinline guitars were very popular in the mid-late 1960s, and as the decade ended two new models were added to the line, both making their catalog debuts here. The Gibson Crest was a very fine rosewood bodied guitar, only available between 1969 and 1972 - this is it's only US catalog appearance; likewise for the birch bodied ES-340, though it did remain in the Gibson line a little longer, until 1974.

Other instruments included in this booklet are well established: the Byrdland (now with it's original 50s Venetian cutaway body styling), the double cutaway ES 330/335/335-12/345 and 355 TDSV, the ES-125TDC (and single pickup TC), and a student model, the ES-120T.

But the popularity of thinlines was declining, especially for younger/student guitarists. By the time of the next thinline catalog in 1975 only five models remained, mostly the higher end guitars: the 335, 345, 355, Byrdland and a new entry level model the ES-325 (actually the Byrdland was moved to the 1975 electric acoustics brochure).

In fact the ES-120T was pretty much deleted by the time this brochure was printed. It was included in the March 1970 price lists, but by September was gone.

The 1970 Gibson thinline catalog featured the following ten models


Gibson Byrdland
Gibson Crest
Gibson ES-355TDSV
Gibson ES-345TD
Gibson ES-340TD
Gibson ES-335TD
Gibson ES-330TD
Gibson ES-125TD
Gibson ES-120T
Gibson ES-355-12

The 1970 Gibson catalogue consisted of 12 separate brochures, all the same size, and basic design, each concentrating on a specific segment of Gibson's product range. This was the first time the Gibson catalogue had been split into so many sections.

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* Scroll down to see 45 HD images of this guitar **
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1977 Gibson ES Artist prototypeNot to be confused with the GibsonES Artistlaunched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold toLaVonne Musicby Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThePresidentwas produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the newJaguar.

1971 Gibson Les Paul Recording guitar owners manual

1971 Gibson Les Paul Recording guitar owners manualThe newly designedLes Paul Recordingguitar was released in 1971, in many ways as an updated version of the Les Paul Professional that had debuted two years earlier in 1969. The new guitar came with a new owners manual explaining the (somewhat complicated) controls, their operation, and giving other specifications, including recommended strings, action and control settings. Compare with the broadly similar owners manual for theLes Paul Personal / Professional