1970 Gibson electric bass guitar catalog. Dimensions: 9" x 4". Eight full colour pages. The 1970 mini-catalogs were printed in early-mid 1970. The precise date is not listed, but somewhere between the printing of the two Gibson price lists of that year; March 1st and September 1st.
1970 was a key year for Gibson. Parent company CMI had been bought out, and was now run by Norlin. America was in recession, and guitar sales were continually dropping from their peak just five years earlier. Gibson offered several new bass models and sales were pretty good. The slotted headstock EB series now included long scale versions, which proved popular, despite never outselling the shortscales. One interesting bass shown here is the Gibson EB. This model was never manufactured in large numbers, and was more likely included to gauge public opinion to a cheap non-mahogany bass. This could perhaps be considered as a precursor to the Gibson SB bass range. This is also the last US catalog appearance of the EB2 bass.
One other bass appears in this series, although it is in the 1970 Les Paul brochure, rather than the Bass brochure - the Gibson Les Paul bass
$1895
$1395
$2795
£399
€399
£345
€444
£3199