Insert 1 The Gibson Sonex-180 Deluxe. Each side of the insert is reproduced here, the guitar image on the front, and text on the reverse, detailing body and neck specifications. At the time of launch (1980), the only available finish for the Sonex-180 Deluxe was semi-gloss black (Ebony), although white was added in early 1981; only the black is mentioned here, even though this sheet was produced slightly later - in fact Gibson have simply repeated the text from page 63 of the 1980 catalogue, without updating first! A high gloss finish (Candy Apple Red), was available for the Custom, and it may be that some Deluxes were shipped in 1981 with this finish - in any case by mid 1982 they were, along with two other gloss finishes, Silverburst and Antique fireburst, at a $50 premium of course.
The April 1981 list price for the Sonex-180 Deluxe was $349. Despite remaining in the Gibson line until mid 1984, this is the final catalogue inclusion of the model.
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