First page of a two-page spread on the Chet Atkins Classic Electric, giving a description of Gibson's 'new concept' which they described as 'the single most important advancement in guitar design and technology since Gibson introduced the Les Paul Standard'. Although it looks like an (electric) acoustic guitar, it is in fact a chambered solid-body, with mahogany body and spruce top. It was included in the solid body section of price-lists of the time, initially (January 1983) with a price tag of $999 for the regular 1 13/16" width neck, or $1099 for the 2" width neck.
This guitar had previously appeared as a stand alone advert the previous year (a part of which is included on the second page of this brochure) around the time of the 1982 Atlanta NAMM show where it was launched, though this is it's first appearance within a US Gibson catalog.
Continued on the next page.