The Harmony folk-style Sovereign Jumbo flatop was widely publicised throughout the 1960s, selling in large numbers.
The rich deep sustained bass and clear trebal tones so desirable for folk and Country and Western music are "built-in" this specially designed Sovereign jumbo model. The large deep body has selected mahogany back and sides, resonant Spruce top, white edge bindings, with inlays. The "Torque-Lok" reinforced mahogany "Slim-Line" neck, with ovalled rosewood fingerboard, makes chording and playing fast and Easy. Beautifully finished, highly polished.
Acoustic guitar advertisements originally published from 1965 onwards. Click on the images for larger copies. Check out other vintage Harmony advertisements
Harmony 1260 - Harmony guitars (1965)
Mid sixties Harmony advert, showing a solid-body (H19), an acoustic (1260), and an electric semi-acoustic (H75)
Harmony 1260 - The integrity of the Harmony guitar is known by the integrity of its maker (1965)
Mid sixties Harmony adverts for two instruments. The semi-acoustic H-77 and the 1260 acoustic
Harmony 1260 - Here are Harmony's Big 3 (1966)
Mid sixties advertisement for three of Harmonys best selling instruments: the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These three instruments appeared in numerous H...
Harmony 1260 - Now Hear This (1966)
The three instruments appearing in this mid-60s advert are the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These were Harmony's big-3 instruments and were promoted widely.
Harmony 1260 - The Crafstmen Come From Here (1967)
In 1967, the American guitar market was under attack. Skilled luthiers at Gibson and Guild were safe, even those these companies had their problems to overcome, but at the lower end, where guitars ...
Harmony 1260 - Want To Take A Harmony Guitar Apart (1967)
Mid sixties advert highlighting some of the features of a Harmony guitar: the slim necks, truss rod, hollow body construction and De Armond pickups. The fact that Harmony was an American company (f...
Harmony 1260 - You plug it in, it turns you on (1968)
The title of this advertisement, of course, is a play on Dr. Timothy Leary's 'Turn On, Tune in, Drop out' suggestion, so current amongst the youth of late 1960s America; Harmony new their market. U...
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