44 pages, 10" x 8". Dated September 1965 (back page). This catalog contains guitars produced in numerous countries worldwide, imported for sale in the United Kingdom: guitars branded Hofner, Hagstrom, Futurama, Giannini and Gibson, with UK prices included; in guineas (this was still pre-decimalisation, 1 guinea = 21 shillings, or £1.05 in decimalised currency).
Selmer were, at the time, the exclusive distributors for these brands in the UK, and in parts of the Commonwealth. West German manufacturer Hofner was the biggest seller for Selmer, and naturally commands the first and largest section of this catalog.
Hofner produced numerous models, but those made for distribution by Selmer had their own distinct names and specifications, usually differing somewhat from the equivalents sold in mainland Europe. Although acoustic and solid body guitars are included here, the majority of Hofner instruments listed are semi-acoustics, which had been the mainstay of the range since the 1950s.
A number of new/redesigned models appeared in late 1965 for inclusion in this catalogue: the Ambassador, Verithin 66 and President being the most notable examples; the latter two models changing from the old Venetian cutaway body design to a sharper Florentine cutaway.
It was the final UK catalog appearance of several models though, most notably the Committee bass, President bass and Artist bass - all dual pickups models, leaving only the Violin bass and the entry-level single-pickup Professional and Senator in the 1968/69 Selmer catalog.
Selmer also stocked spare parts and accessories: pickups, tailpieces, strings etc, which appear in the final pages of the catalogue.
Swedish manufacturer Hagstrom had supplied guitars to Selmer under it's own name, but also under Selmer's own brand Futurama (the De Luxe and De Luxe bass). The Futurama Duo, however, was made by another maker, CSHN of Czechoslovakia. Giannini, a less well-known brand in the UK, produced acoustic guitars in Brazil.
This was the last Selmer catalog to include Hagstrom and Futurama (irrespective of maker) guitars; by the next catalog (1968/69) they were gone, with Hagstrom distribution in the UK moving over to another London-based company, Rosetti.
Selmer were the sole distributors of Gibson guitars in the United Kingdom. As everybody knows, they produced some of the very finest guitars available in the 1960s, and the prices listed are significantly higher than other guitars appearing in this catalog. Only a small selection of Gibson's range is included here; for a more complete view of the 1965/66 line, see the 1966 US Gibson catalogue.
The final section of this catalog includes cases, pickups (by Hofner and De Armond), Bigbsy Vibrato units and strings by Gibson and Hofner.
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