1977 advert for the S-1, featuring Ron Wood. A very similar advert was put out the previous year; featuring Ron Wood, alongside Rod Stewart
The guitars that Ron Wood has played with Jeff Beck. Rod Stewart & Faces and now the Rolling Stones were customized to the point that the names on the pegheads were meaningless. But this isn't the case with Ron's new Gibson S-1 guitar. Its a genuine Gibson right oft the production line.
Ron s forte is loud, hard, powerful rock & roll. and the three high frequency pickups put out everything he needs. They re flexible too, under the control of a four position pickup/phase selector switch, plus a bypass switch that shuts off everything but the lead pickup. So. Ron can evoke the mood he needs for a mournful Maggie Mae, or make the music burn for Gimmie Shelter..
Ron Wood can afford the most expensive customized guitar. But instead he plays the best. A factory made Gibson S-1 —the quitar that s priced for just about anyone. Available in Natural, Sunburst and Black
1976 advert for the S-1, featuring Ron Wood and Rod Stewart. A very similar advert was put out in 1977; compositionally identical, though with updated picture of Ron Wood, and without Rod Stewart