Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard carved; referring to the oak leaf and acorn carving on the body). The JS basses were also available with the same carving, however this is not shown here. Carved instruments were discontinued in 1977.
Early seventies Guild SG guitar and bass advertising
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.
Guild humbucking pick-ups have new w...