Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard carved; referring to the oak leaf and acorn carving on the body). The JS basses were also available with the same carving, however this is not shown here. Carved instruments were discontinued in 1977.
Early seventies Guild SG guitar and bass advertising
Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Guild S-100 - New Solid Bodies From Guild
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Guild JS - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II
Guild S-100 - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Guild S-100 - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.
Guild humbucking pick-ups have new w...
Guild S-100 - Guild S-100 solidy body
It'll change your mind about electrics