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1978 Guild B302F fretless bass
1978 Guild B302F fretless The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.
1967 Guild Capri CE-100
1967 Guild Capri CE-100 A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.
Older updates here

Guild advertisement (1974)
Guild S-100 electric guitar, Guild JS electric bass

Guild advertisement (1974) Solid Guild

Guild advertisement (1974)

Solid Guild
1974

Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.

In this case the guitar is actually an S-100 SC (standard carved; referring to the oak leaf and acorn carving on the body). The JS basses were also available with the same carving, however this is not shown here. Carved instruments were discontinued in 1977.

Early seventies Guild SG guitar and bass advertising

Links


Other adverts for the Guild S-100 electric guitar
Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and BassesGuild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Guild S-100 - New Solid Bodies From GuildGuild S-100 - New Solid Bodies From Guild
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Guild S-100 - Guild Electrics. Are you trying to make it without oneGuild S-100 - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Guild S-100 - Guild HumbuckersGuild S-100 - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild humbucking pick-ups have new w...
Guild S-100 - Guild S-100 solidy bodyGuild S-100 - Guild S-100 solidy body
It'll change your mind about electrics
 


Other adverts for the Guild JS electric bass
Guild JS - New Anti-Hum Pick-Ups on All Guild Guitars and BassesGuild JS - New Anti-Hum Pick-Ups on All Guild Guitars and Basses
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Guild JS - New Solid Bodies From GuildGuild JS - New Solid Bodies From Guild
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Guild JS - Maybe its time you played a different bass!Guild JS - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II
Guild JS - Guild HumbuckersGuild JS - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild humbucking pick-ups have new w...
 





US ebay listings

Vintage 1970s Guild S300AD W/ Case

Current price: $899.00
buy it now
Time left: 1d 57m
Vintage Guild 1962 M-65 m65 Natural Freshman 3/4 Size Guitar w/ OHSC Excellent

Current price: $1400.00
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Time left: 1d 1h 14m
Vintage 1980 Guild USA S60-D Guitar Factory Dimarzio Pickups White Finish

Current price: $750.00
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Time left: 1d 2h 42m
Vintage 1980 Guild StarFire IV Electric Guitar

Current price: $2400.00

Time left: 1d 3h 43m
1965 Guild CE100, EXCELLENT Vintage Condition, OHSC and Original Guild rag

Current price: $1350.00
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Time left: 1d 21h 9m
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UK ebay listings

Vintage 1970s Guild S300AD W/ Case

Current price: £534.83
buy it now
Time left: 1d 57m
Vintage 1980 Guild USA S60-D Guitar Factory Dimarzio Pickups White Finish

Current price: £446.19
buy it now
Time left: 1d 2h 42m
VINTAGE 1965 GUILD STARFIRE STAR FIRE III 3 THREE ELECTRIC GUITAR

Current price: £951.87
buy it now
Time left: 3d 19h 17m
Vintage 1971 Guild M-85 II Electric Bass Burgundy Plays Great All Original HSC

Current price: £1486.70
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Time left: 5d 17h 36m
Vintage 1973 Guild M-75 Bluesbird Electric Guitar Walnut w/ Original Hard Case

Current price: £1305.85
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Time left: 10d 4h 8m
See more results on eBay here

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