This advert features three Artist series guitars; each with active electronics designed by Bob Moog: the RD Artist which had been around since 1977, the semi-acoustic ES Artist and Les Paul Artist, which were both new models in 1979
These are all high end models; finely appointed with gold hardware (including truss rod covers, block inlays (except the ES Artist), 'flying f-hole' headstock inlays, and the latest in guitar electronics. All three look stunning in Antique Sunburst finish.
At the time of this advert, the three were listed at $999 for the RD Artist, $1239 for the Les Paul Artist, and $1399 for the ES Artist.
Advertisement from the magazine Music Life (April 78), which comes from Japan. The functionality of the RD artist guitar is explained in detail (In Japanese)
Late seventies advertisement for the RD Artist guitars and basses, detailing the active electronics and the expansion/compression features built into these guitars