This advert features three Artist series guitars; each with active electronics designed by Bob Moog: the RD Artist which had been around since 1977, the semi-acoustic ES Artist and Les Paul Artist, which were both new models in 1979
These are all high end models; finely appointed with gold hardware (including truss rod covers, block inlays (except the ES Artist), 'flying f-hole' headstock inlays, and the latest in guitar electronics. All three look stunning in Antique Sunburst finish.
At the time of this advert, the three were listed at $999 for the RD Artist, $1239 for the Les Paul Artist, and $1399 for the ES Artist.
Gibson RD Artist - Passive Active Gibson RD
Advertisement from the magazine Music Life (April 78), which comes from Japan. The functionality of the RD artist guitar is explained in detail (In Japanese)
Gibson RD Artist - There Is No Energy Shortage
Late seventies advertisement for the RD Artist guitars and basses, detailing the active electronics and the expansion/compression features built into these guitars
Gibson RD Artist - Power Play - Basses Loaded
This advert for the RD series actually appeared on two consecutive pages of the magazines in which they were printed. The top half, for the RD Artist guitar on the left, the RD Artist bass on the r...