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Gibson advertisement (1980)

The Firebrands. Hot New Brands at a Price that Doesn't Burn.

Gibson The Paul, Gibson The SG

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Gibson advertisement (1980) The Firebrands. Hot New Brands at a Price that Doesn

Advert for two new versions of two established Gibson models: "The SG" Deluxe and "The Paul" Deluxe. In 1980 Gibson decided on a new branding concept for its instruments; there would be three series: Professional, Firebrand and Sonex (not to be confused with the instrument of this name), and each series could have three models within it: Deluxe, Standard and Custom. So any instrument could potentially have nine versions, to suit any budget and musical requirement, from a Sonex Deluxe as an entry level option, to a Professional Custom as the top of the range version.

This system was abandoned before being fully implemented, but some models were released under these names, such as "The SG" Deluxe and "The Paul" Deluxe shown here

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