1968 Guitar Player advert featuring examples of much of Gibson's late 1960s range: the Gibson B25-12 flattop acoustic, GSS-100 solid-state amplifier, and two electrics, the solid-body Firebird III and the hollow-body ES-330TD. This was one of the first Gibson advertisements not to focus on high-end jazz guitars, or famous musicians, rather instruments more likely to appeal to the general guitar-buying public.
The layout of this advertisement takes it's styling from the then current catalogue (the 1966 Gibson full-line).

$14800
$8808
$61900
$10900
$11500
$9750
$74995
$7750
$15000
$7895
£10575
£9587
€2690
£27999
£6250
£7349