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GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1973)

The Moment of Truth

Gibson SG special, Gibson SG standard

The truth is, most rock recording artists play Gibson's "SG" solid body guitars. And they play them when it really counts... at the crucial moment when they have to put their reputations on record. Gibson gives them the sounds they're famous for. Special Humbucking Pickups make it sweet and clean . . . or dirty and mean. And the sustaining qualities of Gibson solid bodies will bring a smile of delight to every studio engineer. There's no hum or extraneous noise that's so difficult for engineers to cover up. And the SG's won't scream with piercing feedback even in close quarters. Even the smooth touch of Gibson's comfortable neck lets you feel like you're playing at home ... not in a recording studio. You can't afford not to be your best in (he moment of truth. You can't afford not to play the best either. Get a Gibson SG Solid Body... before your moment arrives

Gibson advertisement (1973) The Moment of Truth

Other related vintage advertisements

Gibson SG standard - Gibson lets you feel what you play - so you can play what you feel
Gibson SG standard - Gibson lets you feel what you play - so you can play what you feel
Your guitar has to have feeling too. Gibson SG Solid Bodies have a consistent and comfortable freedom across the fretboard that lets you add your own personal touch to each note. Going from one e...
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Full page early seventies advert for two Gibson solid body guitars: the redesigned Gibson SG Standard (below, Cherry finish, Bigsby vibrato) and SG Special (above, Walnut finish).

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Gibson SG special, Gibson SG

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1969 Gibson SG Standard "Large Guard" with Maestro Vibrola Walnut

1969 Gibson SG Standard "Large Guard" with Maestro Vibrola Walnut

Antioch, Tennessee, 370**, UNITED STATES OF AMERICA

$3600

Very good condition 1969 Gibson SG. This one has a bit of a unique story. The previous owner had their tech install a midi interface (it??s since been removed) in the back of the guitar. They also removed the vibrola system. That specific job was done very well, and I would say the patch joy they did afterward was decent as well, as pictured. The tuners have also been replaced for Klusons as well. Everything else is original on this guitar. The pickups sound excellent, and the the weight is ... more
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Vintage 1960s Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 Patent Num

Vintage 1960's Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 Patent Num

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$495

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1960's Gibson Patent - Number PAF cover
Very nice original late 60's PAF cover This is a standard spaced cover - perfect for your late 60's Les Paul / SG custom, ES-345, ES-355 and any PAF equipped gold hardware guitar.
This is 1 / 2 we have available - it's mate is available in our other auctions.
Nothing looks or sounds like REAL DEAL PAF covers - very nice worn ... more
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1966 Gibson SG Custom a genuine Polaris White w / 3 early Pat. Stickered pickups.

1966 Gibson SG Custom a genuine Polaris White w / 3 early Pat. Stickered pickups.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$13495

This is a very cool last of the early 60??s type SG Customs in a fabulous all original Polaris White finish. Its block inlaid ebony fingerboard feels great & its neck profile is very comfortable. Its headstock has Gibson??s famous Les Paul Custom pearl inlays w / a set of factory pat. pending Grover tuners. It??s loaded w / 3 potent original early 60??s Pat. Stickered Humbuckers (Pre-T Tops w / out covers). Its Small pickgard is the last of its type prior to the ugly full faced pickgards of ... more
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1963 Gibson EB-0 Vintage Short Scale SG Bass Cherry w /  Mudbucker, Case

1963 Gibson EB-0 Vintage Short Scale SG Bass Cherry w / Mudbucker, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3900

Up for sale, a 1963 Gibson EB-0 in perfect working order, 100% original save for a refret and carved bone nut, and complete with a hardshell case. Introduced in 1959 in response to declining sales of the EB-1, the EB-0 originally came with a Les Paul Junior style body, quickly superseded by the SG style body (like the example seen here) in 1961. Lightweight at 7lbs 7oz with solid mahogany construction, this bass delivers pure, fat low-end thump courtesy of the famous "Mudbucker" pickup. The rich... more
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Vintage Gibson SG Deluxe 1972 With Shaped Original Case

Vintage Gibson SG Deluxe 1972 With Shaped Original Case

Bayside, New York, 113**, UNITED STATES OF AMERICA

$3997

This vintage Gibson SG Deluxe electric guitar is a rare gem for professional musicians and collectors alike. Crafted in 1972, this guitar features a solid mahogany body in a striking red color and a 22-fret rosewood fretboard. The neck is made of high-quality mahogany for a smooth and comfortable playing experience.

The neck is straight with fully functional truss rod with plenty of travel left. Gibson designed this special 3 piece mahogany neck for its stability and this example is ... more
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Vintage 1960s Gibson Witchhat Knob Set Witch Hat SG Standard ES-335 ES175 1968

Vintage 1960's Gibson Witchhat Knob Set Witch Hat SG Standard ES-335 ES175 1968

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$245

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage Gibson 1967 - 1979 "Witchhat" knob set(Silver Inserts)
Rare and correct for that awesome 1966-1969 Gibson! This is an awesome matched set in super nice shape. Please note - the font on the "VOL" knobs is slightly different on the inserts. The number font is the same and this set is matched from the same guitar - thank you!
No damage, No cracks, no splits
Correct ... more
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Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 68 ES-335 SG

Vintage Gibson 1965 Chrome Patent Sticker PAF pickup cover set 1966 68 ES-335 SG

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$295

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage c 1965 Chrome Patent Number PAF humbucker cover set
REAL DEAL AND IN AMAZING SHAPE
Killer 50+ year old patina!
This is a standard spaced cover set - amazing shape with a killer vintage patina
These are correct for your 1965 thru 1969 ES-335, SG Standard, ES-175 and many others!
Get it back to stock, get it VINTAGE CORRECT
WE SHIP WORLDWIDE... more
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gibson standard sg bass guitar

gibson standard sg bass guitar

Sebring, Florida, 338**, UNITED STATES OF AMERICA

$1790

Gibson sg standard bass guitar
Comes with case, strap, bass guitar tuner,
Local pickup for Florida residents... more
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1964 Gibson SG Junior Cherry Red

1964 Gibson SG Junior Cherry Red

Keene, New Hampshire, 034**, UNITED STATES OF AMERICA

$4250

1964 Gibson SG Junior Electric Guitar. 6 lbs of vintage Gibson tone. Sounds and plays fantastic. It has been modded for a humbucking pickup, (I got it already modded). DiMarzio Super Distortion pickup. Leo Quan NOS Badass Bridge. Original Kluson Tuners. Original pots dated 1964, original black reflector knobs, original strap buttons. Frets have been leveled and crowned. Cool vintage Gibson Stereo truss rod cover. Very nice checking to the finish, no repairs or breaks. Some typical wear and dings... more
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1962 Gibson EB-0 Vintage Short Scale SG Bass Cherry 100% Original w /  Mudbucker

1962 Gibson EB-0 Vintage Short Scale SG Bass Cherry 100% Original w / Mudbucker

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3500

Up for sale, a 1962 Gibson EB-0 in 100% original condition and in perfect working order. Introduced in 1959 in response to declining sales of the EB-1, the EB-0 originally came with a Les Paul Junior style body, quickly superseded by the SG style body (like the example seen here) in 1961. Lightweight at 7lbs 2oz with solid mahogany construction, this bass delivers pure, fat low-end thump courtesy of the famous "Mudbucker" pickup. The rich growl of the EB-0 sits perfectly in a mix, deftly below ... more
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1978 Gibson SG Standard Cherry All Original

1978 Gibson SG Standard Cherry All Original

Keene, New Hampshire, 034**, UNITED STATES OF AMERICA

$2750

1978 Gibson SG Standard in Cherry red finish. All original. Very good condition with some typical dings for it??s age. No breaks or repairs. The control knobs are chipped up but original so I have left them on. Neck is 1-9 / 16?? at the nut. Guitar weighs in at 6lbs 14oz. There is a driver??s license number scratched into the backplate, which I have blurred out. This was a common practice back in the 70s. Chrome hardware is in great shape. Pot codes date to 1978 with original witing and intact ... more
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Vintage 1961 Gibson Les Paul Standard SG Cherry Red Electric Guitar w /  OHSC

Vintage 1961 Gibson Les Paul Standard SG Cherry Red Electric Guitar w / OHSC

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$30000

Rock and Roll Discounts that'll make your jaw hit the floor, with 24% off in 2024!!!
Vintage 1961 Gibson Les Paul Standard SG Cherry Red Electric Guitar w / Original Case PAFs Sideways Vibrola
Hey now! You're looking at one of the most iconic guitars ever made This is a vintage 1961 Gibson Les Paul Standard SG electric guitar, in Cherry Red It weighs 6 lbs 11 oz, 24 75" scale, 1 67" nutA very well kept example - original case, and PAFs This is the legendary guitar that so many guitar ... more
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1967 Gibson Full Line Retail Price List Les Paul SG Trini Lopez J-50 ORIGINAL

1967 Gibson Full Line Retail Price List Les Paul SG Trini Lopez J-50 ORIGINAL

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$79

1967 Gibson Full Line Retail Price List Les Paul SG Trini Lopez J-50 ORIGINALHandling fee is for shipping insurance only
... more
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1969 Gibson EBO Bass Strap Button End Pins Eb1 Eb2 Eb3 Sg Les Paul Es335

1969 Gibson EBO Bass Strap Button End Pins Eb1 Eb2 Eb3 Sg Les Paul Es335

Buffalo, New York, 142**, UNITED STATES OF AMERICA

$75

See pictures ask questions

No returns or exchanges on used parts
... more
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1964 Gibson  Owners Manual  .SG Special  18140 . Case Candy

1964 Gibson Owners Manual .SG Special 18140 . Case Candy

Painesville, Ohio, 440**, UNITED STATES OF AMERICA

$35

Up for sale is an original 1964 Gibson owners manual for an SG Special guitar. It's in ok condition with the back missing and it was filled out.
Thanks for looking and have a wonderful, blessed day !
International buyers are welcome using the E Bay global shipping
The price does not include taxes or duties.
PLEASE READ BEFORE BIDDING: Any item over a pound ships UPS Ground. Some cases using USPS is cheaper and we will have that on each item page. If the shipping calculator seems... more
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Gibson SG Pro Made in USA 1972 Vintage Electric Guitar in Excellent condition

Gibson SG Pro Made in USA 1972 Vintage Electric Guitar in Excellent condition

North Miami Beach, Florida, 331**, UNITED STATES OF AMERICA

$3250

Gibson SG pro from 1972 features twin P90 pickups and Bigsby vibrato tailpiece. Comes with original hard shell case. The guitar is in excellent condition for being 51 years old. Serious inquiries only please,... more
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Gibson SG with Maestro Vibrola vintage 1965 w /  original hardshell case

Gibson SG with Maestro Vibrola vintage 1965 w / original hardshell case

West Chester, Pennsylvania, 193**, UNITED STATES OF AMERICA

$21965

vintage 1965 Gibson SG with Maestro Vibrola
Comes with original case
In good playing condition- Setup for optimal playability with new strings Daddario EXL110 10-46 (9 / 19 / 23)
Specs:
- Pickups: 7 69K (N), 7 84K (B)
Guitar weighs 7lb 2oz
Back of neck possibly refinished or at least clear coated
Rest of instrument black lights properly. Neck appears to have slight separation from body. .no evidence of repair and plays perfectly
Original Pickups: Black decal "PATENT ... more
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Vintage 1976 CMI SG System SG-212 tube amp Gibson USA

Vintage 1976 CMI SG System SG-212 tube amp Gibson USA

Springville, New York, 141**, UNITED STATES OF AMERICA

$649

Check out our other listings for related items
Pick up only
Vintage 1976 CMI / Gibson SG System SG-212 amp. Built like a tank. Uses two 8417 power tubes. Wattage is somewhere around 80-100 watts. Phasor does not work. Everything else does. Two Eminence 12" speakers. Sounds great. Sorry, no shipping on this one. Pick up only. Please email questions.... more
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1977 Gibson SG Special Electric Guitar Husk Repaired

1977 Gibson SG Special Electric Guitar Husk Repaired

State College, Pennsylvania, 168**, UNITED STATES OF AMERICA

$1050

Up for sale is a 1977 Gibson USA SG Special empty husk. It??s a decent job. Has a repaired headstock. It??s obvious but solid. It??s been totally refinished. The neck is straight and holds straight under string tension. It??s been strung up and played without issues. The frets are good. I will ship well packaged in a proper box  Thanks for looking and please ask any questions. Most my items ship the next day if purchased before 8pm EST
... more
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1965 EBO 3 / 4 Scale Gibson SG Red Mahogany Bass Guitar. Absolutely Stunning!!!!

1965 EBO 3 / 4 Scale Gibson SG Red Mahogany Bass Guitar. Absolutely Stunning!!!!

Cave City, Kentucky, 421**, UNITED STATES OF AMERICA

$2100

Stunning nice 1965 Gibson EBO Bass, Guitar has been pro setup, and plays very nicely. Has a warm growl and soulful low end. Use the volume and it cleans up nice at lower volumes. Comes with a vintage hardshell as shown. Has a few ??bumps and bruises?? as shown which is expected of a guitar with its age but none affect the playability. Overall nice piece for players or sessionists.
Packed securely, insured, and tracking provided.
... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.