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GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1977)

Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized

Gibson S-1

1977 advert for the S-1, featuring Ron Wood. A very similar advert was put out the previous year; featuring Ron Wood, alongside Rod Stewart
The guitars that Ron Wood has played with Jeff Beck. Rod Stewart & Faces and now the Rolling Stones were customized to the point that the names on the pegheads were meaningless. But this isn't the case with Ron's new Gibson S-1 guitar. Its a genuine Gibson right oft the production line.
Ron s forte is loud, hard, powerful rock & roll. and the three high frequency pickups put out everything he needs. They re flexible too, under the control of a four position pickup/phase selector switch, plus a bypass switch that shuts off everything but the lead pickup. So. Ron can evoke the mood he needs for a mournful Maggie Mae, or make the music burn for Gimmie Shelter..
Ron Wood can afford the most expensive customized guitar. But instead he plays the best. A factory made Gibson S-1 —the quitar that s priced for just about anyone. Available in Natural, Sunburst and Black

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Gibson advertisement (1977) Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized

Other related vintage advertisements

Gibson S-1 - Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized
Gibson S-1 - Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized
1976 advert for the S-1, featuring Ron Wood and Rod Stewart. A very similar advert was put out in 1977; compositionally identical, though with updated picture of Ron Wood, and without Rod Stewart
Gibson S-1 - Gibson Guitars. To the Tune of $399 and Up
Gibson S-1 - Gibson Guitars. To the Tune of $399 and Up
Gibson electric guitars begin with the Marauder at $399. And it begins where most of its competitors leave off—with high power electronics, a full range pan pickup potentiometer and the same...

2024 Vintage Guitar price guide 2024 Vintage Guitar price guide

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Gibson S-1

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1968 Gibson ES-175 D Vintage Archtop Electric Guitar Sunburst w /  Pat # Pickups

1968 Gibson ES-175 D Vintage Archtop Electric Guitar Sunburst w / Pat # Pickups

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$7500

Up for sale, a 1968 Gibson ES-175D in exceptional condition and in perfect working order, complete with a hardshell case. A clean vintage example, this ES-175 boasts its original "patent sticker" humbuckers, delivering a detailed and dynamic range of tones. Acoustically, the fully hollow maple body delivers a big, open sound with both the immediate attack and clarity of maple, and an airy, smooth quality befitting the hollowbody construction. These patent sticker humbuckers both meter in the mid... more
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Vintage 1960s Gibson ES-175D "narrow bevel" Pickguard Guard ES-175 1966 1967 .

Vintage 1960's Gibson ES-175D "narrow bevel" Pickguard Guard ES-175 1966 1967 .

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$245

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson ES-175D Narrow Bevel Pickguard with the original mounting bracket
Original 1960's Gibson ES-175D narrow bevel pickguard
Original Mounting Bracket included!
This will fit your mid / late 60's ES-175D double Humbucking model perfectly
The REAL DEAL in killer shape!
Great original condition with minimal pickwear and almost zero warping
An incredible and rare ... more
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Vintage 1960s Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 1963 1964 1965

Vintage 1960's Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 1963 1964 1965

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$245

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson ES-175 Wide Bevel "Single PAF" Pickguard
This will fit your vintage Single PAF ES-175 perfectly
Excellent original condition! This is the version with the "top mount" screw opening.
Perfect for the restoration of your vintage ES-175
Get it back to stock, get it VINTAGE CORRECT

FLAT RATE PRIORITY USPS SHIPPING!
WE SHIP WORLDWIDE... more
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1965 Gibson ES-125 DC Cutaway Vintage Archtop Guitar Sunburst w /  P-90s, Case

1965 Gibson ES-125 DC Cutaway Vintage Archtop Guitar Sunburst w / P-90s, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4700

Up for sale, a 1965 Gibson ES-125DC in excellent condition and in perfect working order, complete with a Gibson hardshell case. A particularly rare vintage Gibson archtop, the ES-125DC is the two pickup cutaway iteration of the ES-125 platform as the DC (Double Pickup, Cutaway) suffix would suggest. What sets this model apart is its full depth body, measuring 3 3 / 8 " , much rarer than Gibson's thinline archtops of the era, and essentially making this guitar akin to a mid-1950s ES-175 with more... more
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Vintage 1959 Gibson ES-175 ES-175d Nickel Zig-Zag Tailpiece ES175 PAF 1958 1957

Vintage 1959 Gibson ES-175 ES-175d Nickel Zig-Zag Tailpiece ES175 PAF 1958 1957

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$595

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
One KILLER Vintage 1959 Gibson Nickel ES-175 "Zig Zag" Tailpiece assemebly
Correct for your 1957, 1958 or 1959 through early 60's ES-175
Fits the ES-175 and ES-175D
This tailpiece has had the center strip split from the hinge area. This could easily be soldered / welded back together. This does not effect the mounting or function of the tailpiece. It is priced according to ... more
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1967 Gibson ES-175D Sunburst

1967 Gibson ES-175D Sunburst

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$6999

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Questions? We can help!
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Vintage 1960s Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 - 1966

Vintage 1960's Gibson ES-175 Single PAF pickgaurd Wide Bevel 1960 - 1966

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$295

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson ES-175 Wide Bevel "Single PAF" Pickguard
This will fit your vintage Single PAF ES-175 perfectly
Excellent original condition! This is the version with the "top mount" screw opening. Original Mounting Bracket included as well
Perfect for the restoration of your vintage ES-175
Get it back to stock, get it VINTAGE CORRECT

FLAT RATE PRIORITY USPS SHIPPING!
WE ... more
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1964 Gibson ES-125 TC

1964 Gibson ES-125 TC

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$4795

1964 Gibson ES-125 TC, Vibrant Cherry Sunburst finish, Wideat the nut, Nice looking figured Maple top, P-90 pickup, Nickel single line Klusontuners, Gold knobs, Tortoise guard, Light weight, Resonant, Acousticallyrobust, Nicely setup, Excellent condition, Worn Original soft alligator case.
... more
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Vintage Gibson ES-175D Sunburst 1969

Vintage Gibson ES-175D Sunburst 1969

Brookfield, Wisconsin, 530**, UNITED STATES OF AMERICA

$6499


Vintage Gibson ES-175D Sunburst 1969
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A true vintage beauty & in great shape for its age. The sunburst finish looks marvelous over some pretty bird's eye figuring in the body. The slender profile neck is very comfortable to play up & down the fretboard. The guitar has a natural, woody acoustic resonance, but when plugged in the double humbuckers offer warm, rich tones.
Professionally set up with fresh ... more
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Vintage 1955 Gibson Gold Barrel Knobs Les Paul Goldtop 1954 Standard 1953 ES-175

Vintage 1955 Gibson Gold Barrel Knobs Les Paul Goldtop 1954 Standard 1953 ES-175

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$495

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson 1953-1955 Gold Barrel Knob Set
This is an absolutely stunning matched set of four "short" barrel knobs
Correct for your 1953-55 Gibson Electric Guitar.
This includes the Les Paul "Standard" Goldtop as well as many ES models
Great original condition!
Priced to sell - don't miss it!
An incredibly rare part
Perfect for the restoration of your vintage Gibson
Get ... more
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Vintage 1959 Gibson Nickel Trapeze Tailpiece Complete ES-125 ES-225 ES330 Clover

Vintage 1959 Gibson Nickel Trapeze Tailpiece Complete ES-125 ES-225 ES330 Clover

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$395

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original

Vintage 1959 Gibson clover "trapeze" tailpiece
This vintage and rare original 50's Gibson trapeze tail is correct for a host of archtops and thinlines from that decade and into the early 1960's.
From the ES-330 to the ES-125, you sometimes even saw these pop up on ES-175's
This one is in nice shape and includes it's original mounting screws (3) as well as the original strap ... more
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1957 Gibson ES-175 D

1957 Gibson ES-175 D

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$15995

1957Gibson ES-175 D, Gorgeous! Early First year PAF humbuckers (pre stickers), LovelyTobacco Sunburst finish, Full feeling ??57 neck profile, Had an added Bigsby thatwas removed and the original ??zig zag?? tailpiece is back on, Nice player, Greatguitar, One owner, EC+, Original Brown Hard Case... more
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Vintage 1967 Gibson EBS-1250 Custom Double-Neck Electric Guitar and Bass w /  OHSC

Vintage 1967 Gibson EBS-1250 Custom Double-Neck Electric Guitar and Bass w / OHSC

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$44000

Discounts that'll make your jaw hit the floor with 24% off for 2024
Vintage 1967 Gibson EBS-1250 Custom Double-Neck Electric Guitar and Bass w / OHSC
Hey now! You're looking at a suuuper cool, and incredibly rare double-neck guitar / This is a 1967 Gibson EBS-1250 Custom Double Neck Electric Guitar & Bass It weighs 12 lbs 2 oz. Bass scale length: 30 5 " , guitar scale length: 24 75 " . Gibson only shipped 22 of these instruments (aside from custom orders), and this is the only one ... more
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1959 Gibson ES-140T 3 / 4 Electric Guitar Sunburst Great Shape 4 Pounds Even!!

1959 Gibson ES-140T 3 / 4 Electric Guitar Sunburst Great Shape 4 Pounds Even!!

Spring Hill, Florida, 346**, UNITED STATES OF AMERICA

$4000

Vintage 50's Gibson USA
1959 Gibson USA ES-140T 3 / 4 Single Cut Away Electric Guitar
Great Condition Overall & Repair Free
Real 50's Gibson P90, 8 22K
Comes With Chip Board Case Pictured
Weighs 4 Pounds Even On A Digital Scale
If your seeing something of concern not described below, please ask
*The entire guitars finish was properly checked and there are no signs of refinishing, repairs, or over spray *
Non Original Items:
Reproduction pickguard and mounting ... more
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Vintage Gibson 1950s "Dogear" P-90 pickup cover set ES-175D ES-225tD L-5CES 59

Vintage Gibson 1950's "Dogear" P-90 pickup cover set ES-175D ES-225tD L-5CES 59

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$195

Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and completely original
Vintage Gibson 1950's "Dogear" P-90 Pickup Covers
Very rare and correct for your early 50's through 1960's Gibson P-90 equipped hollowbody!
We have quite a few sets of these from the 1950's. Please consider these photos "stock" images - we have covers ranging from VERY worn to VERY clean. If you have a preference please specify at purchase.
One Buy It Now=One PAIR of ... more
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Vintage 1960s Gibson Black Yellow Plush 16" Hard Case ES-175 J-45 J-50 ES175 66

Vintage 1960's Gibson Black Yellow Plush 16" Hard Case ES-175 J-45 J-50 ES175 66

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$795

Vintage Correct Parts is proud to offer, for your consideration,
A completely original and fantastic
Vintage 1960's Gibson 16 inch (lower bout) Hard Case
Now's the time to get a correct case for your vintage 60's Gibson archtop or flattop!
This is correct for ANY Gibson Archtop or Flattop from the 1960's with a 16" lower bout
Models include: ES-175, ES-175D, L-4, L-50, J-45, J-50, Hummingbird and others!
This is the mid 60's version with the flat black tolex exterior. ... more
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Vintage 1960s Gibson ES-175 "narrow bevel" Single PAF Pickguard Guard ES175 65

Vintage 1960's Gibson ES-175 "narrow bevel" Single PAF Pickguard Guard ES175 65

Chicago, Illinois, 606**, UNITED STATES OF AMERICA

$245


Vintage Correct Parts is proud to offer, for your consideration,
A fantastic and original
Vintage Gibson ES-175 "Single PAF" Narrow Bevel Pickguard
Original 1960's Gibson ES-175D narrow bevel pickguard
Original Mounting Bracket included!
This will fit your mid / late 60's ES-175 single Humbucking model perfectly
The REAL DEAL in killer shape!
Great original condition with minimal pickwear and almost zero warping
the wide bevel on this looks amazing, perfect for ... more
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1956 Gibson ES-175  - Sunburst

1956 Gibson ES-175 - Sunburst

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$6200

One of the most versatile hollow archtop guitars ever made, the ES-175 has prominent roles in rock, jazz, blues, country, prog?? you name it. Owed mainly to its evolving construct, the 1950s version featured P-90 single coil pickups, a trapeze tailpiece, the iconic Florentine cutaway, maple body and neck and Brazilian rosewood fingerboard. This guitar is all original and ready to go. W / HSC
Listed14 days agoConditionVery Good (Used)Very Good items may show a few slight marks or scratches ... more
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1967 Gibson ES-125 Vintage Hollowbody Electric Guitar 100% Original w /  Case

1967 Gibson ES-125 Vintage Hollowbody Electric Guitar 100% Original w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3000

Up for sale, a 1967 Gibson ES-125 in excellent, 100% original condition and in perfect working order, complete with a hardshell case. Fully hollow with maple body construction and a 16" lower bout width, the ES-125 delivers a clear, broad natural acoustic tone that projects well and is faithfully captured by the P-90 pickup. Very dynamically responsive and rich, the P-90 meters at 8 4k ohms and has a glassy treble bite, smooth growl and rich midrange character. At 5lbs 8oz, this Gibson is ... more
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1952 Gibson ES-140

1952 Gibson ES-140

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$4995

1952 Gibson ES-140, ¾ size, Tobacco Sunburst, Full bodydepth, P-90 pickup, Smooth playing, Fine little instrument! VG++, NHSC
... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.