Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard carved; referring to the oak leaf and acorn carving on the body). The JS basses were also available with the same carving, however this is not shown here. Carved instruments were discontinued in 1977.
Early seventies Guild SG guitar and bass advertising
$1399
$45
$2700
$3100
$1900
£299
C $3000
£2690