Tal Farlow was probably the hottest jazz guitarist of the early and mid 1950s, gaining much attention for his 1949 work with Red Norvo and Charles Mingus. The 1957 Gibson advertisement reproduced here shows his 1954 'The Tal Farlow Album', on Norgran records, with inset image of Mr. Farlow and his Gibson ES-350 archtop guitar. Actually, Tal Farlow had adapted his ES-350 somewhat, replacing the stock neck P90 pickup with an old Charlie Christian pickup, though the modifiction is largely concealed in this image by the position of Tal Falows hand.
Despite the fact that Tal Farlow had effectively retired by 1958, Gibson didn't issue his signature Tal Farlow guitar until 1962 - an instrument based on the ES-350, but with some quite distinct (though, excluding the choice of humbucking pickups, largely superficial) modifications.
Truly a booster of his favourite guitar, Tal Farlow has written and recorded "Gibson Boy" in a newly released album. Heralded as the "brightest new star" among guitarists, Tal justifies ths title in his brilliant recordings, his enthusiastic jazz sessions.