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EPIPHONE | VINTAGE ADVERTISEMENTS

Epiphone advertisement (1965)

Portrait of Guitar Genius with Gifted Guitar

Epiphone Caiola

The first advertisement for the new Al Caiola guitars featuring the Al Caiola Custom. Caiola had been a Gibson endorser for some years, previously being pictured with the Epiphone Casino, but in 1963 his own signature model was released, being joined by a beautifully appointed 'Custom' model in 1966.

Another advertisement for the Caiola guitars would follow in 1966

Come on, now! it's not a Rubens... it's just a photograph of Al Caiola and his Epiphone guitar.
Okay! Anyone who has heard Al's incredibly beautiful sound and versatile stle say he's touched with genius.
I agree.
What? Epiphone guitars are gifted? Oh... they're gifted with superior quality. And that's why artists like Al Caiola use them. And less gifted guitar players who could use a little help should be playing Epiphones.

Epiphone advertisement (1965) Portrait of Guitar Genius with Gifted Guitar

Other related vintage advertisements

Epiphone Caiola - Tasty Guitar
Epiphone Caiola - Tasty Guitar
Mid-sixties Epiphone advert for the Caiola; a guitar named after, and produced for, Artist Al Caiola.

The sound of Al Caiola and his Epiphone guitar is that: tasty. Music played with taste -...

2024 Vintage Guitar price guide 2024 Vintage Guitar price guide

Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2024 is out now: Amazon


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Epiphone Caiola

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Vintage Epiphone Studio 10S Black Practice Guitar Amplifier Amp 730. READ!

Vintage Epiphone Studio 10S Black Practice Guitar Amplifier Amp 730. READ!

Albany, New York, 122**, UNITED STATES OF AMERICA

$32

Works amazing! Alittle dirty could use a wipe down but fully working!! Great condition is only missing two screws on back see photos!
... more
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Vintage MIJ Epiphone? Pickguard BWB Pick Guard #C PLS C / O PHOTO W / DIMENSIONS

Vintage MIJ Epiphone? Pickguard BWB Pick Guard #C PLS C / O PHOTO W / DIMENSIONS

Puyallup, Washington, 983**, UNITED STATES OF AMERICA

$32

This is listing is for a Vintage MIJ? Epiphone? BWB Pick Guard # C with BRACKET
PLS C / O PHOTO FOR SPECIFIC DIMENSIONS
These are pg's from the past so may have pick marks. Have about 30 listed. Pls check them out!... more
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Vintage MIJ Epiphone? Pickguard BWB Pick Guard #D PLS C / O PHOTO W / DIMENSIONS

Vintage MIJ Epiphone? Pickguard BWB Pick Guard #D PLS C / O PHOTO W / DIMENSIONS

Puyallup, Washington, 983**, UNITED STATES OF AMERICA

$34

This is listing is for a Vintage MIJ? Epiphone? BWB Pick Guard # with OPENING FOR AN ELECTRIC GUITAR SWITCH
PLS C / O PHOTO FOR SPECIFIC DIMENSIONS
These are pg's from the past so may have pick marks. Have about 30 listed. Pls check them out!... more
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Vintage MIJ Epiphone? Pickguard WBWB Pick Guard #E PLS C / O PHOTO W / DIMENSIONS

Vintage MIJ Epiphone? Pickguard WBWB Pick Guard #E PLS C / O PHOTO W / DIMENSIONS

Puyallup, Washington, 983**, UNITED STATES OF AMERICA

$34

This is listing is for a Vintage MIJ? Epiphone? BWB Pick Guard # E with BRACKET
PLS C / O PHOTO FOR SPECIFIC DIMENSIONS
These are pg's from the past so may have pick marks. Have about 30 listed. Pls check them out!... more
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Vintage MIJ? USA ? Epiphone Pickguard BWB #G PLS C / O PHOTO W / DIMENSIONS

Vintage MIJ? USA ? Epiphone Pickguard BWB #G PLS C / O PHOTO W / DIMENSIONS

Puyallup, Washington, 983**, UNITED STATES OF AMERICA

$35

This is listing is for a Vintage MIJ? USA? Epiphone? BWB Pick Guard # F with BRACKETThe white areas are from the flash
PLS C / O PHOTO FOR SPECIFIC DIMENSIONS
These are pg's from the past so may have pick marks. Have about 30 listed. Pls check them out!... more
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VINTAGE ORIGINAL GRAY VINYL STITCHED EPIPHONE COMET 1960S AMP HANDLE AS IS

VINTAGE ORIGINAL GRAY VINYL STITCHED EPIPHONE COMET 1960S AMP HANDLE AS IS

Parkville, Maryland, 212**, UNITED STATES OF AMERICA

$39

VINTAGE ORIGINAL GRAY VINYL STITCHED EPIPHONE COMET 1960S AMP HANDLE. SAME HANDLE WAS USED ON GIBSON AMPLIFIERS AS WELL. AS IS FOR REPAIR. THE PICTURES TELL THE STORY HERE. PLEASE LOOK CLOSELY. THIS WILL NEED SOME TLC AND CARE TO RESTORE PROPERLY. MATERIALS ARE IN GOOD CONDITION AND THE ONE END IS IN GREAT SHAPE. WILL BE WELL PACKED FOR FREE SHIPPING.... more
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1960s Epiphone USA Pickup Ring Mini Humbucker Original MR 496-L

1960's Epiphone USA Pickup Ring Mini Humbucker Original MR 496-L

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$40

This listing is for one (1) pickup ring from a 1960's Epiphone. Has the US part number on the bottom. 1 / 4" tall, which "I believe is the neck position. No breaks, repairs, or mods. Ships in a box. Sold as is.
... more
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Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect

Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect

Hialeah, Florida, 330**, UNITED STATES OF AMERICA

$40

Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect . Condition is Used. Shipped with USPS Ground Advantage.... more
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1970s Epiphone FT-130 Caballero Natural Made in Japan Acoustic - Bolt-On!

1970's Epiphone FT-130 Caballero Natural Made in Japan Acoustic - Bolt-On!

Bellflower, Illinois, 617**, UNITED STATES OF AMERICA

$42

Being sold AS IS! No returns. Bought this from a pawn shop. It was not playable. We used to be Gibson / Epiphone dealers when owned by Norlin in the 70??s so I know these guitars quite well. Someone tightened the truss rod all the way to compensate for the poor action caused by the poor neck to body angle. The top bracing joint was fractured at the heel. I??ve repaired it and shimmed the heel to correct neck to body angle. The action is very good and plays easily. Great for the beginning ... more
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1950s-1960s Gibson ES Hollow body Potentiometer Shielding Cans fits Epiphone

1950's-1960's Gibson ES Hollow body Potentiometer Shielding Cans fits Epiphone

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$50

This listing is for a set of four (4) pot shielding cans from a 1960 ES- 175. No pots are included. Just the 4 cans. Each has their funky fiber / paper liner that goes between the lid and the pot. Some are a little tweaked in shape, but are easy to fine tune by hand. Sold as is.
... more
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Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect

Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect

Huntsville, Texas, 773**, UNITED STATES OF AMERICA

$54

This Epiphone Studio Acoustic 15C Guitar AMP Amplifier is perfect for any musician looking for a reliable and versatile amplifier. With its solid state amplifier technology and two channels, this amplifier is suitable for acoustic guitar, acoustic electric guitar, practice, electric guitar, and classical guitar. The amplifier also includes a chorus effect for added versatility.

This vintage Epiphone electric guitar amplifier is in excellent condition and has been well-maintained. It ... more
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Vintage Epiphone Master Voicer  Control Plate

Vintage Epiphone Master Voicer Control Plate

Asbury, New Jersey, 088**, UNITED STATES OF AMERICA

$59

Vintage Epiphone Master Voicer Control Plate.... more
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1930s Epiphone Electar Lap steel Guitar Tuner Part

1930s Epiphone Electar Lap steel Guitar Tuner Part

Plano, Texas, 750**, UNITED STATES OF AMERICA

$75

Nickel base plate, nickel gear, white button , normal light vintage wear with light patina , gears operate smoothly , original 1930s vintage part. Thanks for looking
... more
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Vtg 1960s -1970s GUITAR TONE Knob (1) Black w GOLD UNIVOX TEISCO EPIPHONE Japan

Vtg 1960s -1970s GUITAR TONE Knob (1) Black w GOLD UNIVOX TEISCO EPIPHONE Japan

Plano, Texas, 750**, UNITED STATES OF AMERICA

$75

Smoke Clear Plastic, Black Skirt, White Numbers, GOLD REFLECTOR CAP WITH "T" ,  SUPERB CONDITION, FITS 1 / 4" SPLIT SHAFT POT,   MADE IN JAPAN . THANKS FOR LOOKING!
... more
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1970s BASS HUMBUCKER PICKUP JAPAN EPIPHONE RIVOLI ARIA UNIVOX MATSUMOKU ERA 9 0K

1970s BASS HUMBUCKER PICKUP JAPAN EPIPHONE RIVOLI ARIA UNIVOX MATSUMOKU ERA 9 0K

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$79

FREE USA SHIPPING!
These came as standard equipment on Japan Epiphone Rivoli, Aria and Penco EB Series basses and some Univox & Greco models. It's quite hard-to-find these days as a result of limited production. This is a very strong pickup with 2-conductor wiring so it's very easy to install. It registers a very strong 9 00k on my trusty meter so you know it means business. The bezel measures 3 7 / 8" by 1 15 / 16" and the pickup itself measures 2 3 / 4" by 1 1 / 2 " . Mounting screw ... more
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Epiphone Dreadnought Hardshell Guitar Case

Epiphone Dreadnought Hardshell Guitar Case

Lincoln, Nebraska, 685**, UNITED STATES OF AMERICA

$80

Pre-owned Epiphone hardshell dreadnought acoustic case w brown trim and handle. Made in China but don't be fooled. This is very well made, weighs more than any guitar put inside. IE a Recording King D-318 will fit perfectly snug which is a Martin D-18 copy (a friend has his Takamine in this same case). If you show up at a gig w an expensive D28 Martin (in a Martin case) you're advertising for trouble
The case has some scratches and nicks on the bottom, all latches close but there is ... more
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Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect a-x

Vintage Epiphone Studio Acoustic 15C Guitar AMP Amplifier with Chorus Effect a-x

Walla Walla, Washington, 993**, UNITED STATES OF AMERICA

$85

This Epiphone Studio Acoustic 15C guitar amplifier is a perfect addition to any musician's collection. With a solid state amplifier technology and 15 watts of power, this versatile amp is suitable for acoustic and electric guitars, classical guitars, and more. The 15C features a chorus effect, one speaker, and two channels for added versatility.
This vintage Epiphone electric acoustic guitar amp is the perfect combination of classic style and modern functionality. It is a combo amplifier ... more
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VINTAGE 1969  Era EPIPHONE GUITAR Serial NECK PLATE MIJ Part JAPAN 1970

VINTAGE 1969 Era EPIPHONE GUITAR Serial NECK PLATE MIJ Part JAPAN 1970

Plano, Texas, 750**, UNITED STATES OF AMERICA

$89

Two ply, black-and-white, normal vintage wear, has wear scratches, no cracks includes original small, mounting screws, thanks for looking 
... more
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1980s GUITAR HUMBUCKER PICKUP SET OF 2 NECK & BRIDGE JAPAN EPIPHONE ARIA UNIVOX

1980s GUITAR HUMBUCKER PICKUP SET OF 2 NECK & BRIDGE JAPAN EPIPHONE ARIA UNIVOX

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$89

FREE USA SHIPPING!
These came as standard equipment on some Japan Epiphone guitars, also Aria, Penco, Univox & Greco models. It's a difficult set to find these days as a result of limited production. These are very strong pickups with 2-conductor wiring so installation is a breeze. The neck pickup registers a robust 11 57k on my trusty meter and the bridge is even stronger at 12 15k. Very powerful and airy tone without harshness or stray noise. The bezels measure 3 9 / 16" by 1 13 / 16" ... more
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Epiphone 1959 Les Paul Standard Guitar Factory Burst with Case

Epiphone 1959 Les Paul Standard Guitar Factory Burst with Case

Oakland, New Jersey, 074**, UNITED STATES OF AMERICA

$100

59442 SIDL00298321 CP E5 - 25 00lbs

Epiphone 1959 Les Paul Standard Guitar Factory Burst with Case

YOU ARE BIDDING ON AN Epiphone 1959 Les Paul Standard Guitar Factory Burst with Case. STAND OR ANY ADDITIONAL ACCESSORIES NOT INCLUDED. THE TRUSS ROD RESPONDS, ALL ELECTRONICS WORK, BUT THIS GUITAR IS NOT PLAYABLE. NOTE: THERE ARE SEVERE NECK CRACKS EMANATING FROM BOTH SIDES OF THE NUT (SEE PICS). THERE ARE DINGS, SCUFF MARKS AND OTHER SIGNS OF WEAR AND USE THAT DO NOT ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

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1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

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1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

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1961 Hohner Zambesi

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1963 Vox Super Ace

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1966 Vox New Escort

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1969 Fender catalog, Fender Lovin' Care

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1973 Eko Ranger Folk

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1966 Vox Symphonic bass guitar

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1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.