March 1981 UK advert for the Gibson Sonex series of guitars, following on from a similar advert placed the previous month. The guitar pictured is the Sonex-180 Deluxe, the entry level instrument in the range, at this point with a UK list price of £215.
The Sonex-180 series from Gibson is a totally new concept in guitar construction, giving superlative performance at a remarkably low price.
The secret lies in its unique Multiphonic ™ body, which combines brilliant harmonic reproduction and superior sustain characteristics with a balance usually associated with traditionally crafted guitar.
The style and quality tell you it's a Gibson.
The price, which includes the branded case, will amaze you.
$900
$745
$900
£1099
£1100