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Gibson advertisement (1979)

Win a grand guitar

Gibson Lab Series amplifiers

This ad features Mr. Les Paul equipped with a rather nice Les Paul Custom, and sitting on a Lab Series L7 (100w 4x10") amplifier. It was to promote a competition launched a few months earlier (June 1979), with this second advert appearing in September '79. Among the prizes were 10 Les Paul guitars - and all you had to do to enter was to visit your dealer and check out the Lab Series amplifiers...

Your entry in the LAB Series Special Drawing can be worth $5000 more! One of the ten lucky people who win a Gibson Les Paul – the worlds most prized guitar – will also be chosen the Grand Prize Winner! And the Grand Prize is $5000 worth of musical equipment, free from Norlin, the nation's leading musical instruments company.
With the Grand Prize, you can outfit your band, set up your stage, or supplement your studio with your choice of musical equipment from these leading names... Gibson, Epiphone, Moog, Maestro, Pearl, Sennheiser, and of course LAB Series.
All you have to do to enter the LAB Series Special Drawing is listen to a LAB Series amplifier perform. You'll be sold. But you don't have to purchase it to enter the contest. Just fill out the entry form at your LAB Series dealer and send it to us.


    Gibson advertisement (1979) Win a grand guitar

    Other related vintage advertisements

    Gibson Lab Series amplifiers - Lab series. If only you could see how they sound.
    Gibson Lab Series amplifiers - Lab series. If only you could see how they sound.
    One of the last Lab Series advertisements, from 1981, and one of very few printed in colour. The L-5 is pictured, but the text also highlights the 100w 1x15" L6 bass combo.

    2024 Vintage Guitar price guide 2024 Vintage Guitar price guide

    Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2024 is out now: Amazon

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    Vintage Gibson mandolin 1904. Ready to play. Hard case. No reserve. Rare!

    Vintage Gibson mandolin 1904. Ready to play. Hard case. No reserve. Rare!

    Kelseyville, California, 954**, UNITED STATES OF AMERICA


    This instrument is ready to play. String clearance good. Neck straight. Frets good. Inlaid tortoise shell pick guard .New Martin strings. Research shows these early 1900's hand carved arched tops mandolins were likely made by Orville Gibson himself. Elephant ivory nut. Ebony saddle. Form fitting hard shell case is in excellent condition. This is a rare instrument because there are not many left in this excellent condition.... more
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    Gibson RD Artist 1978 VINTAGE - Natural w / custom Hard-Shell Case

    Gibson RD Artist 1978 VINTAGE - Natural w / custom Hard-Shell Case

    Elkins Park, Pennsylvania, 190**, UNITED STATES OF AMERICA


    I have my 1978 Gibson RD Artist up for sale here. It is all original, all stock, nothing has been changed since it was created! All the MOOG electronics work great. It's heavy! 9 8 lbs with a back contour and a huge Norlin volute. It is in beautiful shape considering it is 45 years old. Of course, it has some nicks and dings associated with a guitar of this age. It is not a museum piece. The mark on the back of the neck CAN NOT be felt. All of its flaws are in the pictures posted (and there ... more
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    1964 Gibson EB-2 Bass with Hard Shell Vintage Flight Case

    1964 Gibson EB-2 Bass with Hard Shell Vintage Flight Case

    Chantilly, Virginia, 201**, UNITED STATES OF AMERICA


    1964 Gibson EB-2 Bass with Hard Shell Vintage Flight Case.

    The Gibson comes with a stellar silver and gold very early flight case you could ship it overseas in that thing and I wouldn't be afraid. It came from a very high end Collection and is in extremely good condition and will not find one in better shape. Plays and sounds amazing, has the stock bass boost switch that gets super deep tones and a very very cool bass!!!!  It is so clean you can eat off of it!!! Jimmy page... more
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    Vintage Gibson Acoustic Guitar Right Handed 6 String with Road Runner Case

    Vintage Gibson Acoustic Guitar Right Handed 6 String with Road Runner Case

    Clinton Township, Michigan, 480**, UNITED STATES OF AMERICA


    You are bidding on this:
    Item: Vintage Gibson Acoustic Guitar
    Condition: In good condition, minor cosmetic damages, has "S. Estes" Etched into headstock, as well as numbers on the back of headstock
    Unable to identify a model, S / N is marked as 616483
    We are required to use UPC codes and they may be wrong. Your bidding on what we have in our description Not the upc specs We will do our best to make sure you're given the best customer service as possible.
    If there is a problem ... more
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    1972 Gibson SG III Cherry Sunburst Electric Guitar with Case

    1972 Gibson SG III Cherry Sunburst Electric Guitar with Case

    Placentia, California, 928**, UNITED STATES OF AMERICA


    No cracks or breaks. Electronics all original, pots / switches a little scratchy. Tuners non-original, but quality Schallers. Tune-o-matic added long before I purchased, not sure when or where it was done, but appears to be well done and solid, no tuning / stability issues at all. Case non-original TKL. Truss rod works and neck relief within factory spec. Frets are on the low side, probably able to crown one more time before it would need re-fret. Sounds great and wood grain on top is epic! Less... more
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    Vntg 1958 Gibson GA-20 Tweed Combo Amp Jensen Speaker 220816 Serial Number 39632

    Vntg 1958 Gibson GA-20 Tweed Combo Amp Jensen Speaker 220816 Serial Number 39632

    Ida, Michigan, 481**, UNITED STATES OF AMERICA


    1958 Gibson GA-20 GA20 Tweed Combo Amp Jensen Speaker 220816 Serial Number 39632 Rare!!! As you can see this amp is in very good condition for its age. All knobs and inputs on the amp are in solid working order. Hasn??t been played in years other than to test prior to listing. Overall a very cool vintage amp

    Please see pictures for additional details and condition.
    ... more
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    Gibson  Melody Maker electric guitar

    Gibson Melody Maker electric guitar

    Delray Beach, Florida, 334**, UNITED STATES OF AMERICA


    This Gibson Melody Maker electric guitar is perfect for professional musicians who want a high-quality instrument for their performances. The guitar features a solid body type with a white color, and it is made of high-quality mahogany material that ensures durability and longevity
    It has a 21-fret rosewood fretboard and a maple neck material for a smooth and comfortable playing experience. The set includes a strap and tuner, making it easy to get started right away. This right-handed ... more
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    1956 Gibson Les Paul Junior Jr. W /  Case (Owned by Michael Landau) - All Original

    1956 Gibson Les Paul Junior Jr. W / Case (Owned by Michael Landau) - All Original

    Union, New Jersey, 070**, UNITED STATES OF AMERICA


    Here is a 1956 Gibson Les Paul Junior. All original. Great condition. Once owned by Michael Landau. Comes with a Certificate of Authenticity signed by Mr. Landau and Cliff Jones of L A. Vintage Gear. I purchased this guitar from the prestigious L A. Vintage Gear in Burbank, CA. Cliff has sold and sells a lot of Mr. Landau??s gear. Cliff is a true pro and made investing in this guitar a great experience. Great condition, fair amount of finish checking, some light, some medium. In the time I??ve ... more
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    Whittier, California, 906**, UNITED STATES OF AMERICA


    Located in historic uptown Whittier, California  
    !!!!NO RESERVE!!!!
    Looking for a great deal on a quality vintage guitar? Check out ... more
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    Vintage 1930 era USA KLUSON GIBSON Guitar Tuner Set Lot  please Read

    Vintage 1930 era USA KLUSON GIBSON Guitar Tuner Set Lot please Read

    Scottsdale, Arizona, 852**, UNITED STATES OF AMERICA


    I purchased this in an estate. I know nothing about this. When o google imaged it, it came up as vintage Gibson but like I said I do not know. Please see pictures. I am also enclosing everything else I found in the box just in case it goes with these parts (see pics for what that is). I am happy to answer any questions.
    ... more
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    Vintage 1951 Gibson GA-20 Brown  /  For Restoration Project or Parts Untested

    Vintage 1951 Gibson GA-20 Brown / For Restoration Project or Parts Untested

    Palos Hills, Illinois, 604**, UNITED STATES OF AMERICA


    Detailed description and pictures coming soon.... more
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    Vintage Gibson EB-0 Short Scale Electric Bass Husk Project

    Vintage Gibson EB-0 Short Scale Electric Bass Husk Project

    Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA


    This vintage Gibson EB-0 Short Scale Electric Bass Husk Project is a rare gem for any music enthusiast. Crafted in the 1960s, this right-handed bass guitar features a semi-hollow body type, one-piece mahogany neck material, and 20 frets with a rosewood fretboard material. The body color is cherry, and the bass guitar has a 4-string configuration.

    The guitar is made in the United States and is perfect for any musician who wants to create beautiful music. The EB-0 model is part of the ... more
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    Banjo Tiny Gibson

    Banjo Tiny Gibson

    Tampa, Florida, 336**, UNITED STATES OF AMERICA


    This vintage Gibson banjo is a rare find for any musician. With only four strings, it has a unique sound that is perfect for any folk or world music. The brand is well-known for their quality and this banjo is no exception.
    The Tiny Gibson banjo is a great addition to any musical collection and is perfect for someone who wants a vintage sound. It is categorized as a musical instrument and gear, making it a great investment for any musician. Don't miss out on the opportunity to own this rare ... more
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    Vintage 1968 Gibson ES 175 D

    Vintage 1968 Gibson ES 175 D

    Fort Washington, Maryland, 207**, UNITED STATES OF AMERICA


    Vintage 1968 Gibson ES 175 D . The electronics work as they should. The Patent number pickups are originally. The wiring harness is from a 1967 Gibson ES 335. The neck is straight and the trus rod works. The frets are in good shape. Please review pictures for cosmetics and ask all questions. The guitar has finish checking, scratches and dings which are expected on a guitar of its age. Comes with hard case, Being sold as is no returns.
    ... more
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    Vintage Gibson 1970??s Mini Humbucker Les Paul Deluxe Williamsville

    Vintage Gibson 1970??s Mini Humbucker Les Paul Deluxe Williamsville

    Austin, Texas, 787**, UNITED STATES OF AMERICA


    This is a Vintage 1970??s Gibson Mini Humbucker in Excellent shape. Nice sounding pickup 6 17k. The lead is just over 4??. Comes with the original cream cover and two screws. Please let me know if you have any questions. Sold as is. Thanks for looking!
    ... more
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    1937 Gibson EH-150 Lap Steel Guitar

    1937 Gibson EH-150 Lap Steel Guitar

    Boynton Beach, Florida, 334**, UNITED STATES OF AMERICA


    I have owned this beauty since February 2000. Here's your chance of owning piece of history.
    It's a 1937 Gibson EH-150 Lap Steel with original case and the famous Charlie Christian pickup
    It's made in the USA with serial #843-17
    Top-bound figured maple with screws on back. Sunburst on top, back and neck
    Great sounding lap steel with excellent sustain. Original pots and capacitor
    Input jack has been replaced. The original is included
    Scale length is 22 1 / 2 in. Width of nut... more
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    Gibson Les Paul Melody Maker - Single P-90 - Tune-o-matic - case

    Gibson Les Paul Melody Maker - Single P-90 - Tune-o-matic - case

    Media, Pennsylvania, 190**, UNITED STATES OF AMERICA


    Excellent Condition. ( small drill hole for strap button )
    Never monkeyed with
    Great frets
    These ( 2002 - 2004 ) are Superb guitars ( especially this one - ahem . )
    Sounds / Looks / Plays like a little slice of heaven
    Please check pictures and ask any questions
    Ships insured to lower 48 U S.
    Others, please inquire
    Thank you
    ... more
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    GIBSON ?59 Melody Maker ELECTRIC GUITAR w / Original Case

    GIBSON ?59 Melody Maker ELECTRIC GUITAR w / Original Case

    Overton, Nevada, 890**, UNITED STATES OF AMERICA


    The ?59 Gibson Melody Maker is in Good condition with knicks and light scratches. Mostly original with some restorations. See the photo for the note by the guitar tech??s changes. Includes the original tuning knobs. Let me know if you have any questions or need more photos. Sorry, I don??t know the guitar??s history. I picked it up at a thrift store here in Nevada
    ... more
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    1960 S Gibson  Les Paul Pickguard Original

    1960 S Gibson Les Paul Pickguard Original

    Brevard, North Carolina, 287**, UNITED STATES OF AMERICA


    This is an original 1960 s Gibson SG pickguard. It is either modified or a rare anomaly. This guard was on a 1961 Gibson Les Paul when I got it. You can see the play wear on the guard in the photos. Please compare the area where the bridge mounts and do your own research. If someone cut the guard the were a pro Sold as is what you see is what you get. Could be cut to make a 61 62 Les Paul guard maybe or used as is. Is actually an improvement to the mid 60s guard. Thanks for looking please... more
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    Bonney Lake, Washington, 983**, UNITED STATES OF AMERICA


    Introducing the Gibson REX BROWN THUNDERBIRD BASS, a special edition model year 2023 solid body bass guitar. Crafted by Gibson, this 4-string bass boasts a sleek black body color and was made in the United States. It is perfect for musicians who want a reliable and high-quality instrument without compromising on style.
    This bass guitar is the perfect addition to any collection and is sure to impress with its unique design and exceptional sound quality. The REX BROWN THUNDERBIRD BASS is ideal... more
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    1971 Selmer guitar catalogue

    1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

    1968 Selmer guitar catalogue

    1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

    1961 Hofner Colorama I

    1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

    1971 Commodore N25 (Matsumoku)

    1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

    1960 Hofner Colorama II

    1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

    1971 Epiphone 1820 bass (ET-280)

    1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

    1981 Gibson Marauder

    1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

    1971 'Pick Epiphone' Catalog

    1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

    1981 'Gibson Specials' Pre-Owners Manual

    1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
    It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

    1970s Shaftesbury 3263 bass

    1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

    1961 Hohner Zambesi

    1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

    1963 Vox Super Ace

    1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

    1966 Vox New Escort

    1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

    1969 Fender catalog, Fender Lovin' Care

    1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

    1973 Eko Ranger Folk

    1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

    1959 Hofner Committee

    1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

    1965 Gretsch Chet Atkins Tennessean

    1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

    1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

    1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

    Guitar Repair: fixing fret buzz and sharp fret ends

    Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

    1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

    1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

    1965 Hofner President

    1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

    1963 1964 Fender catalog

    Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.