This advert from a Summer 1962 issue of Downbeat magazine shows a number of Guild instruments representing different areas of Guild guitar production. "How to succeed in music without really trying: Be good to yourself with a Guild"
Models pictured are the Guild Stuart X-500 electric acoustic, the A-350 Stratford archtop acoustic, the Guild M3 Classic guitar, and the Model 99-U Ultra "Piggy-Back" guitar amplifier.
$41
$499
$400
$589
$400
$208
$51
$1150
$315
$2500
$1200
$3500
$1200
$3600
$1439
$849
$6095
$4000
$1399
$2245