This single sided insert gives specifications for the Epiphone ET-275 solid body electric guitar, produced for Epiphone by Aria, at the Japanese Matsumoku plant.
Model ET-275 had a list price (June 1972) of $139.50.
This thin, solid body electric guitar is packed with performance power plus easy playability. Let yourself go – there are no limitations with this free-feeling model. And the double cut-a-way design with high-gloss sunburst finish makes it a pleasure to look at as well as listen to.
The 'Pick Epiphone' folder, although dated 1971, was filled with inserts printed as early as late 1970, and as late as 1972. This insert is batch of the final batch of four sheets, all showing new models, and printed in 1972.
This guitar is offered with a choice of Hard Shell case, H-43 at $42.50; or Durabilt case, #811, at $13 (June 1972).