The 12-String, was one of Fenders newer guitars, first produced from early 1965, and is shown here in it's standard Sunburst finish, and (laying down) in the premium DuPont finish - Lake Placid blue? - note the matching headstock. The majority of these guitars had unbound necks with dot inlays - but here they are shown bound with blocks. Nice! Compare to the corresponding pages in the 1965, 1968 and 1969 Fender catalogues.
At this point, the single-pickup Esquire and dual-pickup Telecaster guitars were both available in blond finish; or as the Telecaster or Esquire Custom, which had sunburst finish and bound body.
July 1966 prices for the 12-String, Esquire and Telecaster ranges are as follows:
12-string $339 ($356 custom finish), Esquire $164, Esquire Custom $194, Telecaster $203, Telecaster custom $232. DuPont custom finishes are also available at an extra 5%, left handed models 10% and maple fingerboards 5%.
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