In the second half of 1972, Fender launched a new version of the Telecaster, the Telecaster Deluxe, pictured here in Walnut finish, which was the standard finish for this guitar, although custom finishes were also available, at a slight premium: Sunburst, Blond, Black and Natural. The maple neck and larger Strat-style headstock was also a standard feature.
This was the top of Fender's Telecaster series, and was priced above all other variants, and even the Stratocaster. Unlike other Telecasters, the Deluxe was fitted with dual humbuckers (instead of the usual single-coil pickups), aimed at stealing some of Gibson's Les Paul market.
In mid 1973, the base price for the Fender Deluxe was $399.50 (compared to $283 for a standard Tele), although other options, including custom finishes, additional tremolo or left handed models added to this, with a maximum possible price of $471.50.
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